eLearning Marketing Articles

Corporate eLearning

July 12, 2015

Why The Learning And Development Industry Should Think Differently To Improve Performance

Hands up if you know what is working in your learning departments and why. Do you make assumptions about what’s working in your organization, or do you gather evidence and use it to understand why learning initiatives succeed or fail? In this article I will share why the Learning & Development industry should think differently in terms of how we are using evidence in order to improve performance.

by Christopher Pappas

eLearning Design and Development

July 11, 2015

Matching Test Items: Getting Them Right

Matching test questions present learners with two items separated into two columns and ask them to match items from the first column to the corresponding items in the second. The number of items in the first column does not necessarily have to match that in the second - it is totally possible to have more items in the second column than in the first one.

by Michael Treser

Instructional Design

July 11, 2015

8 Ways To Reduce Cognitive Load In eLearning

Does the cognitive load applied by your eLearning obscure key skills and knowledge information from your learners? In this article I will share some useful ways to reduce cognitive load in eLearning.

by Ruby Spencer, CTDP

eLearning Market

July 10, 2015

What Will Your eLearning Salary Be Like In 5 Years? 6 Factors To Consider

Whether you’re new to the eLearning industry or have been designing eLearning courses for a decade, it’s important to keep an eye on the state of our salaries. In this article, I’ll offer a closer look at what eLearning salary will be like 5 years from today and I’ll share 6 factors that may influence eLearning salary.

by Christopher Pappas

eLearning Challenges

July 10, 2015

5 Common Problems Faced By Students In eLearning And How To Overcome Them

eLearning’s time and place flexibility attracts more and more students to online education. However, many of them encounter serious challenges that prevent them from completing their courses successfully. Here are the 5 most common problems faced by students in eLearning and some suggestions on how to overcome them.

by Sunil Kumar

eLearning Design and Development

July 10, 2015

The Art Of Giving Feedback In eLearning

Have you ever seen feedback to a quiz of an eLearning module consisting of only one or two words? I have seen many courses in which “Bravo!” or “Wrong answer” were typical responses to all learning efforts for completing a challenge. Such an approach is definitely a bad practice; in this article I will discuss the 3 roles of feedback and how to give effective feedback in eLearning courses.

by Marek Hyla

Mobile Learning

July 9, 2015

4 Reasons Why Mobile Learning Is A Smart Strategy

Mobile learning is a smart strategy. Think about this: what would a day without your smartphone be like? Are you feeling a little anxious… maybe wondering how you’ll check your email or look up the nearest 24-hour drug store when you run out of allergy medicine or check to see what the hipsters are posting on Instagram? Phew. Your phone is an essential part of everyday life—and your learners’ lives. That’s one reason why mLearning is a smart strategy for multiple industries, including the education realm and training departments all over the world.

by Christie Wroten

eLearning Market

July 9, 2015

How You Are Selling Your eLearning Content Short By Calling It "Marketing"

In this article I will explore the explosion of for-profit eLearning courses on-line right now. There is no question that this market is booming, but course content is being generated as eLearning marketing materials instead of eLearning content. No one doubts that this market has huge potential, but many opportunities for learning are being squandered by a lack of coordination between Instructional Designers and course authors. This article unpacks why that coordination is not happening.

by Beth Wisch

eLearning Challenges

July 9, 2015

eLearning Course Hierarchy Of Needs: 5 Key eLearning Challenges

Working with our clients on the rejuvenation of eLearning processes we realized that many of them suffer from the same pains and face the same challenges. In this article I will discuss 5 eLearning challenges which will be presented in a hierarchic manner with some analogy to Maslow's Pyramid to show dependency between of them.

by Marek Hyla

Instructional Design

July 8, 2015

The Importance Of Learning Objects In Instructional Design For eLearning

Thinking of your eLearning course in terms of learning objects greatly facilitates both the instructional design and development process of the eLearning course, as it offers eLearning professionals the great benefit of classifying eLearning content according to the learning objectives to be covered. In this article, I’ll discuss everything you need to know about the use of learning objects in eLearning course design, whatever your instructional design approach may be, and I'll also give 4 top tips on how to design and integrate learning objects in your eLearning course design.

by Marisa Keramida (M.Ed.)

eLearning Benefits

July 8, 2015

Utilizing eLearning In Developing Countries: eLearning Breakthroughs In 2015

The results of eLearning in developing countries have greatly influenced their level of education. Impressive statistics show the economic and labor market growth in these states. In this article I will share which countries have become the biggest eLearning breakthroughs in 2015!

by Lily Wilson

Experiential Learning

July 8, 2015

Emotional Learning: Why Companies Need To Recognize The Importance Of Emotion In Their Chosen Training Methods

A positive emotional response to learning aids the retention of information to people's long-term memory banks for recall and use in the future. In this article I will explain how emotional learning can not only boost memory retention, but also enhance the virtual training experience.

by Mark Rose