eLearning Marketing Articles

Custom eLearning

June 15, 2019

Custom Content Or Off-The-Shelf Courseware: Is There Something In Between?

This article is about editable courseware, and how it can be a beneficial option between the off-the-shelf courseware and the custom content. It discusses the advantages and disadvantages of all 3 options, and how you should take a look at your course catalog and see where you can benefit from each option.

by Cindy Pascale

Learning Culture

June 14, 2019

7 Tips To Cultivate A Proactive, Self-Starter Learning Culture

Do you need a team of go-getters who take it upon themselves to upskill and broaden their knowledge base? In this article, I’ll share 7 tips to develop a self-starter learning culture in your organization.

by Christopher Pappas

B2B Lead Generation

June 14, 2019

How To Generate B2B Leads With An eBook: 4-Step Guide For eLearning Companies

Creating an eBook is considered to be premium content, and it comes at a relatively low cost. How can you plan and market your eBook so that it's beneficial to your business? In this article, I share 4 steps to maximize your eBook content and generate B2B leads.

by Philip Gavrilakis

Educational Technology

June 14, 2019

Chinese Ed Tech Companies Take Off: A Perfect Storm Of Opportunity And Growth

In this article, we will provide an overview of 4-key Chinese Ed Tech companies and describe an incubation center the Chinese government sponsors to support the development of new innovative learning objects and solutions.

by Ronald J. Kantor Ph.D-PMP-CSM

Corporate eLearning

June 14, 2019

6 Effective eLearning Techniques For Large Enterprises

Creating a successful eLearning program requires techniques to engage your employees and contractors and help them retain knowledge. Large enterprises also need to be adaptable for different departments for a geographically-dispersed learner base. Here are 6 proven eLearning techniques for enterprises that work.

by Brian Casey

Mobile Learning

June 13, 2019

6 Reasons Why Your SMB Needs A Mobile LMS For JIT Performance Support

We’re often told mobile and digital are the answers to everything, and we accept it without question. But what exactly does mobile LMS fix, and can organizations function without it?

by Christopher Pappas

Content Marketing

June 13, 2019

Distributing And Maximizing Your Content Marketing Efforts As An eLearning Marketer

Great content without equally great distribution is by all means not enough. Also, simply sharing content on social media platforms does not count as an effective distribution strategy. How can you succeed in distributing and maximizing your content marketing efforts in your company? In this article, I'll share tactics to distribute your content without relying on social platforms.

by Christopher Pappas

Learning Management Systems

June 13, 2019

Interpreting Adaptive Learning Functionality In 2019

One of the hottest trends tipped for 2019 was in the area of adaptive learning; that is, where computer algorithms are used to orchestrate the interaction with the learner and deliver customized resources and learning activities to address their unique needs. Not that this topic is new as it has been under discussion for a number of years. However, despite that, it still appears that our technology has been lagging behind the market’s aspirations.

by Stuart Bray

Game-Based Learning

June 13, 2019

Create Engaging eLearning Course Using Gamification

Gamification in eLearning has been the buzz word in the learning industry for quite some time. It has evolved to possibly become the next disruptive trend in eLearning. Nothing attracts more than a game...

by Satyabrata Das

Learning Management Systems

June 12, 2019

5 Mobile-Friendly Benefits An Employee Onboarding App Brings To Your New Recruits

These days, everything is going mobile, including work-place training. What are the specific advantages for new hires though? And how can you implement a mobile-friendly onboarding app that benefits your newest team members?

by Christopher Pappas

B2B Lead Generation

June 12, 2019

6 Lead Generation Best Practices That Work For B2B eLearning Companies

Lead generation is the go-to for a successful B2B marketing strategy. But, how eLearning marketers can leverage content marketing for lead generation purposes? In this article, I'll share 6 proven best practices that will help you target your buyer personas turning them into leads.

by Philip Gavrilakis

eLearning Benefits

June 12, 2019

How Corporate eLearning Can Benefit Every Industry In The Present Age?

Corporate eLearning is a privilege available to every industry to inculcate the required skill in its employees and accomplish organizational goals. However, most industries are not aware of its benefits. This article discusses how eLearning can help every industry in the modern age.

by Debadrita Sengupta