These statistics will make a case for why you need to start your webinar marketing campaign ASAP! As eLearning marketers, we all know that data is a crucial part of all marketing campaigns.
In fact, in most cases, we even test campaigns to acquire data for optimizing future campaigns.
Clearly, we can't do without it. Because, how else will we find out what works and what doesn't? Webinar statistics offer solid proof of why webinars are an excellent lead generation strategy.
All of it goes into boosting a campaign's performance, even for webinar marketing campaigns. We understand how you may have doubts about where to invest and where to cut corners when creating a new webinar marketing strategy.
For this reason, we are sharing 22 interesting webinar statistics, every eLearning marketer needs to know.
The Complete Webinar Marketing Guide for eLearning Marketers
Learn everything about webinar marketing! Get more registrations for your webinar and generate as many leads as possible!
1. A Content Marketing Institute study says that 58% of marketers actively use webinar marketing for promotion.
Such a webinar statistic shows how more and more businesses start including webinars into their marketing mix.
2. Nearly 32% of these marketers think webinar marketing is critical for their success this year.
Well, of course. Webinar marketing is critical because it is up to you and your sales team to convert those prospects into actual buyers. You have to find their intent and explain why you are the right solution.
3. Webinars successfully retain 40% of the viewers' attention.
This webinar statistic underlines the power that your webinar can have on your eLearning audience. A crucial thing about creating engaging webinars is to focus on your topic. Trending topics that give solutions to prospects are more likely to make them convert.
4. Webinars convert between 20% to 40% of viewers into qualified leads.
Now that's a webinar statistic to keep in mind. Imagine creating a webinar that gets 250-350 registrations. All these prospects might not attend your webinar, but a) you'll have their email, and you can contact them accordingly and b) the ones who do attend might have an intent to buy. The way you decide to move will define how many deals you can close after attracting the right audience to your eLearning webinar.
5. Around 2-5% of webinar attendees buy something.
Your sales team would like to know about this webinar statistic. It is up to you to find out how marketing and sales can combine forces to bring new deals to the table.
6. Nearly half of the people registering for a webinar attend it.
That's a good percentage, especially if your topic and your webinar title are engaging. You should always keep in mind that you need to attract the right prospects to your eLearning business. By selecting an interesting topic, you increase your chances of getting more registrations and more qualified leads.
7. Jeff Molander of MakeSocialMediaSell got a 29% close rate from just one webinar.
Webinar statistics like these show how fundamental it is to attract the right audience. Your eLearning business can increase its revenue by targeting potential buyers with the ideal topic. When you attract the right people, you are more likely to close a sale.
8. Scott Britton made over $11,000 from his course using a webinar.
This example surely points out that by creating an effective webinar marketing strategy, you can increase your revenue. Thorough keyword research, competition analysis, buyer intent, and knowing your audience can help accomplish that.
9. Ilean Harris received a 20% conversion rate from her webinars.
This is a webinar statistic you shouldn't take lightly. Once again, consider what kind of ROI a webinar could bring to your eLearning business. Having clear objectives and knowing who you want to target is vital to get the best results. Your webinar marketing efforts must focus on creating a webinar that will reach the right audience. However, you must be precise on what message you want to send to your prospects so that you can improve your revenue.
10. 61% of webinars are done for B2B. These can be used as lead generation and educational tools for your prospects and consumers.
This webinar statistic is an indication that effective B2B lead generation is possible. Most users strive for engaging and informative content. The type of content might vary (be it an eBook, webinar, etc.), but the result is what all eLearning marketers need: leads. A webinar is a great lead magnet strategy for B2B.
11. The best performing webinar titles include lists (10 ways or 101 ideas), or phrases like "how to," "new" or "trends."
This tip is gold. You know why? Most readers love reading lists. The same goes for your webinar registrants. Lists are easy to follow. In addition to that, how-to guides are more effective and attention-grabbing in terms of content.
12. An average customer attends nearly 23 webinars per year. These are companies choosing webinars as a marketing strategy. Two to four webinars a month seems reasonable.
So, creating at least two webinars a month might be a good idea to start your webinar marketing game. First things first, consider which topics would be more valuable to your target audience. Then, decide what kind of marketing funnels you need to build. You have to guide your prospects by feeding them with new material until you make them convert.
13. When it comes to marketing, 73% of a webinar's attendees come from emails. Website listings and search engine optimization are also helpful, but email is above all.
Truth be told, most webinar registrations come from emails. We’ve seen it happen here at eLearning Industry as well. Again, you need to practice your copywriting skills and follow specific content marketing techniques to achieve success. To get your eLearning audience's attention, you need to differ from your competition. You also have to bring something of value to the table. Why else would they be interested in what you have to say?.
14. The most sign-ups (69%) are generally received a week before the event, with a third coming the actual day of the webinar. So focus your marketing efforts 24-72 hours beforehand.
Of course, this doesn't mean that you shouldn't promote your webinar earlier. Depending on the topic, here at eLearning Industry, we've noticed that plenty of webinars get more registrations than others—even without any promotion. The key to successful webinars is picking the ideal topic that interests your target audience. Then, all you have to do is act upon it and let the world know about the valuable content you're planning to share with them.
15. Nearly 15% of webinar registrants sign up three to four weeks ahead of the event.
This is precisely what we tried to note above. You have the chance to get a glimpse of how successful your webinar is going to be from the very beginning. From the moment you publish your landing page, you can start getting traction. Usually, it is better to have your webinar landing page ready at least four-five weeks before the live event takes place.
16. Most people register for a webinar on Tuesdays. Not sure why, but your marketing (and event day) should coordinate around that.
Also, don't worry if that can't happen—Mondays, Wednesdays, and Thursdays are also good days. But make sure your marketing goes on between 8AM and 10AM (for the recipient). That's when most people sign up.
17. The most popular days for webinars are…Thursdays!
No doubt about that. Here at eLearning Industry, our data (and webinar event calendar) can prove that for sure. So, by following this webinar statistic, you are one step closer to getting the registrations you need.
18. The most popular time for a webinar is between 12 PM PST/3 PM EST.
If your main focus is to target specific locations, you have to pay attention to timezone changes as well. It is essential to get the most registrations you can from your live event. If, for example, your target audience is in the US or other English speaking countries, this should be taken into consideration. Either way, you should do a webinar recording as well. This will help both you and your target audience. As mentioned before, after your live webinar takes place, you can upload it as an on-demand webinar to continue getting leads.
19. The most popular length of a webinar is 60-90 minutes.
GoToWebinar found that people don't mind longer online events. 60-minute webinars attract 2.1 times more registrations than 30-minute webinars, and 90-minute webinars attract 4.6 times as many.
Over half of the webinars fall between 45-60 minutes.
20. The vast majority of marketing webinars have fewer than 50 viewers.
An excellent point to know if you are targeting marketers within your niche, for example. Here at eLearning Industry, we've had successful B2B marketing webinars before. You may watch them to understand even more about how to achieve non-stop lead generation with webinars.
So, the point made from this is that sales-oriented webinars don't get as many leads as informative webinars do. A logical conclusion, but this doesn't mean that they are not valuable. For example, if you decide to create a webinar about your product's new features, you might not get tons of registrations. However, your attendees will be more interested in your product. Thus, you’ll have more sales qualified leads. That's something to consider when you're looking for revenue and conversions.
21. It doesn't make much difference in how many people attend your live event. 84% of B2B customers like replays more than live webinars. So you must make sure that your webinar is archived for future viewing.
This is one more reason why you need to keep a webinar recording. In this way, your webinar will become an evergreen lead generation magnet. Just pick a subject that will be of interest to your audience for a significant amount of time. If you've already created webinars before and you feel that they are outdated, you can create a new webinar on another trending topic.
22. An ON24 Webinar Benchmark Report says that 58% of attendees register the week of a live webinar and 26% register 7 to 14 days before the event. And then 28% of attendees register on the event day itself.
Statistical data in all forms is essential for effectively running a marketing campaign. This data tells us about the campaign elements that do and do not pay off well. So, we can have a chance to improvise.