Webinar Marketing Guide For eLearning Companies - eLearning Industry
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Webinar Marketing

The Complete Webinar Marketing Guide For eLearning Companies

WHAT YOU WILL LEARN

  • How to create webinars that covert
  • Why a webinar can help you reach a bigger audience
  • Which is the most effective webinar marketing strategy
  • When is the best timing for launching a webinar
  • What are the most meaningful metrics for measuring webinar performance
  • How to choose an engaging topic for your eLearning webinar
  • Why co-branding your webinar might generate more qualified leads
Christopher Pappas
Christopher Pappas
Founder
Christopher Pappas is the Founder of eLearning Industry Inc, which is the leading publishing platform that delivers inspiring, industry-specific content to eLearning professionals. Christopher holds an MBA and an MEd (Learning Design) from BGSU.
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1
Chapter

What Is A Webinar? Looking At Webinars From An eLearning Perspective

Marketing in 2019 has become more unpredictable than ever.

With a large number of eLearning marketers trying to reap the gold out of their investments, the constant evolution of techniques and technologies has become a requirement.

No wonder, the last few years have seen a myriad of killer marketing gimmicks that convert. And one such gimmick is the “webinar.”

While the term may not be nascent, the way eLearning businesses are using webinars in marketing may surprise you.

So you can learn more, here’s everything you need to know about lead generation webinars and how they can be useful for promoting your eLearning business.

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The Complete Webinar Marketing Guide for eLearning Marketers
Learn everything about webinar marketing! Read a Lead Generation Guide suitable for the needs of eLearning Marketers!

What Is A Webinar?

Going by the definition, “A webinar or a web-based seminar is a conference that is hosted in near real-time over the internet.”

The purpose of the webinars is to allow groups in remote geographic locations to listen to and participate in the same event, regardless of the distance between them. In order to make it happen, webinars use technologies such as two-way VoIP and video communication.

This allows participants and presenters to interact and discuss the content that is being presented. Features like these build the difference between good, bad, and ugly webinars after all.

For a better understanding, you can have a look at the graphic below.

 

What Is A Webinar? Looking At Webinars From An eLearning Perspective

Explains enough, right? Well, for your live webinar to perform as desired, it’s essential that it follows the criteria of being an excellent webinar.

Without that, the purpose may just be defeated.

Benefits Of Holding Webinar Sessions

Before you move ahead with knowing more about lead generation webinars and how you can use these for your eLearning business, it would be better to have a look at the benefits of holding webinars:

  • They connect you with a new audience.
  • They allow you to reach your learners on a more personal level.
  • They enable you to share invaluable information.
  • They provide an easy way to handle pre-sales objections; face-to-face.
  • They are excellent for boosting traffic, brand awareness, authority, and your contact list.
  • They speed up the sales cycle by reaching people wherever they are in your sales funnel.

That’s not where it ends. Holding eLearning webinars builds trust and authority. Plus, it helps you build better relationships with influencers in your niche and your target audience as well. A good eLearning webinar can turn out to be an added revenue stream as it can build your mailing list and generate tons of qualified leads.

Sounds useful, right? Well, let’s find out how eLearning companies are actually making the most out of it.

How eLearning Businesses Use Free Webinars For Promoting Their Services

Free webinars are great for marketing. They bring leads to you. They create traction. They earn you money. But, how in the world do they receive all of this?

While the most common approach to holding free webinars may be to only “present and hope it works,” when you actually look into it, you’ll see an entirely different story. However, not to worry. We can always learn from those with experience.

Here are 3 ways of how eLearning businesses are using lead generation webinars for their promotion.

1. Finding Better Leads

We all know that holding business webinars is excellent for interacting with new people in your niche. And then as they sign up for attending your live webinar, they’ll have to shell out their contact details, which means you have a new lead.

Think for yourself. A person just agreed to attend your live webinar. This simply means they believe in you and are ready to invest their precious time and ears in your event.

So, if you impress them this time, chances are they will turn into long-term customers.

No wonder two-thirds of B2B marketers say lead generation webinars are extremely powerful for drawing in and keeping in touch with prospects.

2. Taking Prospects Through The Buyer’s Journey

Around 44% of B2B buyers are highly engaged with webinar content. On average, they spend over 30 minutes on every eLearning webinar that they attend.

This opens new doors for eLearning businesses to take their prospects through the buyer’s journey.

This can be made possible by using eLearning webinars at each step as the prospects move forward in the sales funnel.

It helps educate prospects, clears their doubts, and encourages them to make the purchase too. The same way eLearning webinars can also be used to close a sale.

3. Improved Customer Service

Customer service is important. In fact, more than half of the American buyers scrap their planned purchase the moment they find out about a brand’s poor customer service.

No wonder, all businesses want to improvise on that. And with free webinars, they can easily do that. From solving queries to interacting better with prospects and existing customers, eLearning webinars solve many purposes at the same time.

Apart from this, you can also use webinars to educate your existing eLearning customers about how your other products and services work.

How Effective Have Lead Generation Webinars Been For eLearning Businesses?

For a better understanding of whether and how free webinars have been performing well for eLearning businesses, this section will reveal some performance stats.

1. User Interest Based On The Top Categories

 

What Is A Webinar? Looking At Webinars From An eLearning Perspective

As the chart above depicts, webinars associated with eLearning design and development perform the best. Apart from that, webinars about eLearning authoring tools also produce an exceptional deal of results.

2. User Interests based on the eLearning Webinar Topic

 

What Is A Webinar? Looking At Webinars From An eLearning Perspective

 

The top eLearning webinar topics that attract the highest number of prospects are shown in the chart above.

Clearly, employee engagement is something that most people want to know about, followed by blended learning and training ROI. Apparently, the rest of the topics acquire a nearly equal amount of interest.

3. eLearning Webinars Affect Buying Decisions

 

What Is A Webinar? Looking At Webinars From An eLearning Perspective

What Is A Webinar? Looking At Webinars From An eLearning Perspective

 

As the main aim of all marketing campaigns is to turn prospects into customers, the influence that a campaign has on the buying decision of the prospects matters a lot.

As shown in the chart above, in 37.5% cases, webinars have been able to influence buying decisions of eLearning prospects. While, in 11.1% of cases, the webinar has had ultimate authority over the prospect’s buying decision. And in 10.3% of cases, the buying decision was influenced to a limit.

Looking at the charts above, it’s evident that using lead generation webinars can help you promote your eLearning products and services.

So, whether it's an authoring tool or a learning management system, if you use webinars the right way, you can possibly take your eLearning business steps ahead of where it is right now.

2
Chapter

9 Steps To Creating An eLearning Business Webinar That Your Audience Will Love

We have learned how webinars can turn out to be a great marketing resource for eLearning businesses.

However, to make the most out of your eLearning business webinar, you’ll need to ensure it engages all your participants and makes them convert. And for that to happen, you’ll need to know how to create a killer webinar that your eLearning prospects totally love.

In this chapter, you’ll read about how to create eLearning business webinars that convert.

Here are 9 simple steps that’ll help you create one legend of a webinar to gravitate your prospects toward your eLearning business.

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1. Build A Smart Team

Creating and launching an eLearning business webinar may not be rocket science, but it isn’t a child’s play either. For the correct implementation, you’ll need a set of people. Those who can organize, help you with their ideas, manage and assist others too.

Makes sense, right? Well, that’s what you’re gonna need a team for. And speaking of who all must be on your team, here’s a list:

  • Organizer
    As you plan on holding an eLearning business webinar, you’ll need to have some base content for the same. For this, you’ll have to get in touch with a webinar organizer. This will be the key person behind your webinar’s content. Apart from that, this person will be liable for finding the right speaker for your eLearning business webinar. Also, they are in charge of registrations and generally communicate with participants at the start and the end of the webinar.
  • Presenter(s)
    Each webinar that you hold will need presenters. And these presenters need to be Subject Matter Experts. Basically, these people know everything about the topic of your webinar and can deliver it flawlessly.In most cases, the presenters may also take care of the webinar programming, troubleshooting, and event registration to make sure that the presentation is engaging.
  • Assistant(s)
    The primary role of an assistant is to answer the questions that the main presenters may not have the time to respond to. Also, assistants may have to make sure that all the pieces of equipment are working fine and are in sync.

2. Choose The Right Topic

The base of all impressive content pieces is an awesome topic.

In fact, it’s so vital that you may have the best writers in the world, but if the topic isn’t right, prospects may never read it.

The same goes for your eLearning business webinar as well. No matter how well written your webinar is, with a dull topic, you’ll have a tough time attracting participants.

So, save yourself from this. Choose eLearning topics that your prospects just can’t resist. For more information about choosing a great topic, you can refer to the pie chart below from Chapter 1.

 

9 Steps To Creating An eLearning Business Webinar That Your Audience Will Love

 

Do you get it? This pie chart shows that most of the general eLearning audiences are attracted by webinars about employee engagement.

Similarly, you can see the interests regarding other topics, and choose yours accordingly.

3. Pick A Format For Your eLearning Business Webinar

Once you have decided on the right topic for your eLearning business webinar, it’s time for you to choose a format for it.

The 4 formats for holding live webinars are mentioned below. Have a look and choose for yourself.

  1. Single-Speaker Webinar
    One of the most common formats, a single-speaker webinar, is the one where there’s only one speaker presenting. The same person has to answer all the queries as well. Go for this type of webinar if you have a small audience.
  2. Interview-Type Webinar
    As the name suggests, interview-type webinars are those in which a speaker interviews a guest. And in most cases, the guest is an influencer or a leader in the same industry. Basically, a Subject Matter Expert.
  3. Moderator Panel Discussions
    Another kind of webinar, a moderator panel discussion, is the one in which a number of speakers participate and have a discussion about the topic. The audience learns from the discussion itself.
  4. Q&A
    We’ve all heard a lot about Q&A sessions. The most prevalent version would be the one where a celebrity invites fans for an online Q&A session. The primary purpose is to solve the audience's queries and kindle engagement and interaction.

4. Use The Right Visuals

Visuals form a big part of all marketing campaigns in 2019. And eLearning business webinars are no different.

Whether it is for promoting your webinar to attract more participants, or for making your presentation look aesthetic, without the right visuals, you can’t achieve success.

Understand this and keep the following points in mind while preparing visuals for your eLearning business webinar.

  • Use an introductory slide for informing your audience about the commencing time and the points to be discussed.
  • Create slide(s) to introduce your presenter(s) along with their designation, affiliation, and a photograph.
  • After this, use a slide showing the synopsis of the topics to be covered in your eLearning business webinar.
  • Add slide mentioning tools, websites, and all the other useful resources that you talked about in your webinar.

5. Prepare The Set

As your eLearning business webinar is going to be broadcasted to your audience, you must make sure the background looks aesthetic. Also, it needs to be set in a quiet and noise-free environment.

One right place for holding an eLearning webinar can be a conference room. Or if you have an aesthetic, sound-proof room, it’s going to be perfect too.

Also, make sure that the paraphernalia is ready. This will save you from last-minute fiascos.

6. Spread The Word Out Loud

Okay. So, once you have the right set of people, all the requisites, and a quiet and aesthetic place, it’s time for you to spread the word out loud.

In simpler words, promote your eLearning business webinar in order to gain traction from your prospects.

So, how can you do it?

eLearning Business Webinar Marketing

One of the most straightforward approaches is to create impressive visuals (as discussed in step 4) for running paid ads across various platforms like Facebook, LinkedIn, and Google Adwords and target them specifically for your niche eLearning prospects.

And the best thing is, this idea always works. Apart from this, there’s a bunch of things that you must keep in mind.

  • Use a dedicated landing page for getting people to sign up for your eLearning business webinar.
  • Create and enforce the use of a dedicated hashtag for your webinar. This, when implemented correctly, can dramatically step up your eLearning webinar’s marketing game.
  • Send a number of email reminders with the countdown to your event. 45% of marketers swear by emails for being the most effective way of driving registrations.
  • On the day of your eLearning business webinar, don’t forget to send an email to every prospect on your list with the direct link to the webinar.
  • The best day for promoting your eLearning business webinar is Tuesday.9 Steps To Creating An eLearning Business Webinar That Your Audience Will Love

7. Choose The Right Day And Time

We all know that holding a webinar during the wrong hours can really hurt your webinar marketing campaign. The reason is that if you conduct your business webinar at a time when most of your prospects are busy with something else, you may not get enough participants.

An excellent solution to this problem will be to hold the webinar at a time and day when most of your prospects are available to participate. (Obvious, right?)

A poll conducted by ON24 says that the best time to host your webinars is 10 a.m. and 11 a.m. GMT on Tuesdays and Wednesdays.

Apart from this, it’ll be useful if you consider the time zone that most of your eLearning prospects are living in before scheduling your webinar.

8. Don’t Forget To Practice

As the webinar will be taking place in front of an audience, you should ensure that you and your team have had a few practice sessions before actually going live.

This will help you make sure that the equipment is working correctly. Everyone on your team must be well aware of the webinar software that is going to be used. A test session will also make you aware of any possible loopholes that may interrupt the presentation so you can fix them beforehand.

9. Follow Up, Always

So, your eLearning business webinar is done. Feels good, right?

Honestly! It feels like something is lacking, doesn’t it? Well, if it does, let us tell you what’s lacking. It’s the follow-up.

Right after your webinar is over and everyone leaves, it’s time for you to interact with your audience.

And. how to do that?

Well, write them an email thanking them for being a part of your eLearning business webinar. And then, send out a recording of the webinar to the people who signed up for the session but couldn’t participate in it.

A follow up will mostly be appreciated by your audience, and it’ll encourage them to join your future webinars as well.

Conclusion

Hosting a webinar for your eLearning business is a great idea.

It’s one way to interact with a large number of your prospects without actually meeting them. Sure it saves time and money, but to make the most out of it, you’ll need to ensure an air-tight implementation of the right techniques and ideas.

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3
Chapter

Webinar Marketing: Lead Generation Funnel And Strategies For eLearning Companies

Like all the other marketing techniques in the world, the main aim of conducting a webinar marketing strategy is to generate more leads.

Agreed?

Well, more or less, this is where we all intend to reach. However, it doesn’t happen on its own. Your eLearning webinar (no matter how amazing it is) can not generate leads until put to the right use. This means there needs to be a webinar marketing strategy.

In this chapter, you’ll learn how you can create a high converting lead generation funnel for your webinar marketing campaign. Plus, we are also going to reveal some of the most effective webinar marketing strategies for eLearning companies.

So, buckle up. Here’s all of it.

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Learn everything about webinar marketing strategy! Get more registrations for your webinar and generate as many leads as possible!

5 Points To Keep In Mind While Creating Your Webinar Marketing Lead Generation Funnel

As you try to create a lead generation funnel for your webinar marketing campaigns, here’s a bunch of things you should keep in mind.

1. Have A Dedicated Landing Page

The first and most crucial part of any conversion campaign is a landing page.

This is where all your visitors will reach once they click on your campaign’s offer. And if the page doesn’t interest them, they’ll probably bounce off or not move ahead in your conversion funnel.

This means that your landing page needs to be able to kindle interest in your prospects’ heads. That’s the only way to the promised land.

Apart from that, make sure you have a dedicated landing page for all of your important products, services, or offers.

2. SEO Is The Best Lead Generation Channel

Anyone who said SEO doesn’t produce results as good as a paid marketing campaigns didn’t know how to use SEO.

Hubspot, in a recent study, found that SEO is the best (identifiable) B2B lead generation channel. And, it’s no surprise.

While with your paid campaigns, you will be approaching your prospects for luring them into buying your service/product, if you use the best SEO practices out there, your prospects themselves will find out about you and will take action on your CTAs.

This simply positions your prospects a few steps down in your conversion funnel and makes life a little easier for you. The right SEO strategy will bring more leads in all stages of your marketing funnel.

By making keyword research, you can find out what kind of topic is going to attract more potential clients. You will also discover the most useful words to use for your title in order to reach prospects who will show more interest in your services.

Lastly, you can take advantage of SEO to create content for your webinar marketing efforts.

3. Count Blogs And Social Media In

One of the simplest, yet most conventional ways, of sharing information is in the form of blog posts. People love blogging and social media, especially when they have the chance to share their opinion. This is a catalyst when trying to decide the content of your eLearning webinar.

You can track such moves by reading comments or blog posts to find which questions need to be answered. What’s more, it is a great idea to track your competitor’s blogs, forums, and social media to find the pain points of potential clients. Another awesome way to get info on which issues need to be addressed is to follow influencers in your niche. (Check Chapter 5 for more information on creating interesting webinar topics.)

You too might have seen that marketers have long been using blog posts for almost everything. All this content, of course, is based on SEO best practices. Why? Because optimizing your content will help you reach the right audience. Not only that, but it also helps to get better rankings in the SERPS.

From making announcements to educating readers, blog posts have really been effective with all of it. The same way these can help you promote your eLearning business webinar. Or in fact, you can use a blog post or a series of blog posts to push your prospects down the conversion funnel after they have participated in your live webinar.

And then the same goes for social media. Once you know the platform where your prospects are the most active, you’ll just need to run ad campaigns to lure them into attending your live webinar.

Also, apart from this, you can run ads to retarget prospects that attended your webinar.

4. Use Email Marketing

Talk of marketing, and you can never neglect email. Whether it is to get more out of your eLearning prospects to participate in your webinar or to retarget them after the webinar is over, with the right email marketing strategy, you can nail it all.

Chief Marketer’s research states that email marketing is one of the most effective methods of lead generation for B2B businesses.

Clearly, email is a great marketing tool that can earn you a spate of leads when used correctly.

5. Use Webinars At Different Stages Of Your Funnel

Formulating your conversion funnel can be assisted by another great approach, which is having a webinar at each stage of the funnel.

Don’t get it?

Let’s break it down a little. Every sales process is formed by the combination of a number of other micro-processes.

For example, if we look at the sale of an LMS, your prospect, before being converted into a customer will go through different stages. In the first stage, they might just be curious to know about the product. In the second stage, they may have some inclination toward it. In the third stage, they may start exploring other alternatives (i.e., your competitors).

Now, as your prospects take every single step down your conversion funnel, you can use webinars to educate and engage them at every step/stage.

This will help you lubricate the funnel, leading more of your prospects toward the end.

For a clearer understanding of how you can use an effective webinar marketing strategy at different stages in a funnel, have a look at the divisions below.

  • Top Of The Sales Funnel
    Your eLearning prospects who don’t know much about your product will be lying at the top of the sales funnel.The purpose of hosting a live webinar at this stage will be to make your prospects aware of your products and services. Basically, by telling prospects that you have a solution to their problem.
  • Middle Of The Sales Funnel
    After your prospects have learned about your product, it’s time for you to tell them why they should trust your product/service. Or how using your product is their best bet.
  • Bottom Of the Sales Funnel
    First of all, congratulations! You’ve successfully driven your prospect to the point where they are highly interested in your product.This is the stage where your prospects will mostly need to be educated regarding a few of their doubts, and the deed will be done.Using a webinar here can boost your chances of converting more prospects than you normally would.

Remember, your webinar doesn’t need to be a sales pitch. You can create a webinar that targets certain buyer personas that interest you. Your webinar marketing strategy should be to solve their pain points by offering valuable information.

Establish yourself as an authority, create trust, and nurture your prospects through the buyer’s journey. Share the best content you can so that your prospects understand that your products or services are the ideal solutions to their problems.

Sounds cool, right? Now, let’s take a look at some of the most effective lead generation strategies for eLearning businesses.

Top Lead Generation Strategies For eLearning Businesses

As you make use of the funnel designing tips in the above section, you may start to feel the need for amalgamating the following marketing strategies with your funnel.

1. Use Email Gates/Gated Content

If you know your content is useful, don’t give it away for free. Instead, use email gates to encourage visitors to give their email addresses for coming to your webinar.

This is one of the smoothest tricks to lure more prospects into completing your sign-up form.

2. Add Email Gates For Your On-Demand Webinars

This goes without saying if your prospects want to watch your on-demand webinar, ensure you get leads out of it. On-demand webinars can be an excellent evergreen source of lead generation. This is why you need to include them in your marketing strategy.

Gating your webinar content can help you with the same.

3. Reward Your Attendees

One of the finest ways of keeping your prospects close is by giving them something to remember your brand by.

For this matter, you can actually reward them with anything from tickets, an event, free marketing assessments, ad spend coupons to Facebook and LinkedIn, to coupons for next purchase, or subscription discounts. Chances are, they’ll appreciate it.

Conclusion

As you try to gain traction for your webinar, there’s a number of techniques that you can try your luck at. And when those techniques are put together in the right manner, they become eligible for forming a lead generation funnel.

4
Chapter

Key Webinar Metrics And KPIs To Track Webinar Performance

Data is a crucial part of all marketing processes. From measuring ROI to optimizing webinars that convert, data plays a vital role in all of it.

However, while acquiring data, one thing that matters the most is the metrics that you are tracking. Not that all metrics don’t matter, undoubtedly, every metric is important for measuring results. It’s just that some metrics literally drive your webinar marketing campaigns and should never be ignored.

In this webinar guide’s chapter, you will get to read about some of those most important metrics and Key Performance Indicators for tracking your webinar’s performance.

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Learn everything about webinar marketing! Create a successful webinar and measure accurately its performance!

Benefits Of Measuring Webinar Metrics And KPIs

As you shell out your precious $$$ for promoting your webinar, you want to look at how your campaigns are performing. This will be good for two reasons.

First, it’ll help you find out the ROI for the test campaign. Secondly, using the results from your test run, you will be able to optimize your future campaigns. The basic idea of campaign optimization, right?

This is one way of making sure that your marketing budget is being spent efficiently.

Basic Webinar Metrics That You Must Measure

Let us have a look at some of the most important marketing metrics that you must measure for your campaign.

1. Traffic

As you want to track your webinar’s performance, tracking your traffic becomes a must.

The reason is simple.

This is one simple way of finding out how many people actually came to your website and saw your offer. How many of them spent time on your landing page. How many of them came from your major target country or region. And how many of them were using mobile phones or laptops for browsing your website.

All of this data will help you craft and optimize your marketing strategy.

Once you know about the traffic sources, you can design your landing page according to the funnel stage that your prospects may be at. And if you find out the region that they are coming from, you can use hreflang tags to show them your content in their local language.

Also, finding out the devices and browsers of access will enable you to design your landing pages in a way so that they are compatible across those devices and platforms.

2. Conversion Rate

Talk about the most important metrics to measure, and you can’t neglect the conversion rate. This is extremely important when it comes to webinar performance.

First of all, when setting up your webinar marketing strategy, you must decide on a registration goal and an attendee goal. This will make a lot more sense when you check your webinar conversion rate statistics.

The single metric that can simply spell out the ROI of your marketing campaigns is conversion rate. Conversion rates show the percentage of prospects that saw your offer and took action.

So the next time you monitor your results, make sure you take note of your conversion rates.

Also, note that the term “taking action on your offer” is subject to what your marketing goals are.

For example, if you are running a campaign to get more people to register for your webinar, your conversion goals concerning a prospect will be accomplished the moment they register, right?

3. Revenue

The next important webinar metric that you should note is the revenue that you are getting out of this webinar marketing campaign.

Basically, revenue is something that you would want to note anyway. Apart from that, the point of noting your campaign’s revenue is that this will tell you about the customer acquisition cost (a.k.a cost per acquisition (CPA)), Return On Investment (ROI), and customer lifetime value (CLV) as well.

This will enable you to judge how much you want to invest to get more clients on board.

So, take note of the revenue that your company made after a webinar marketing campaign. This will also make you aware of the mistakes that you made in the previous attempts. Clear scope for betterment!

4. Social Media Results

While you are marketing your webinar, you should be making use of social media platforms. Webinar metrics are your go-to option to understand what works and what doesn’t.

Whether it is for running lead generation ads or to increase awareness for your webinar marketing campaign, social media can greatly contribute. All you need to do is use the right target settings and keep optimizing as you move.

For that to happen, you need to know the areas where your webinar marketing campaign is lacking. And so, it becomes important to monitor results against your social media campaigns.

The key metrics that you must note are engagement, post reach, demographics, registration link shares, and other general interests of your converting prospects.

Reap the benefits of proper UTM tracking and make the most of your time and resources. This is a great opportunity to make sure that your webinar efforts are actually paying off. Based on these webinar metrics, the data you retrieve will help you optimize your campaigns further.

Webinar Metrics That B2B eLearning Companies Must Measure

Moving further, if you are a B2B business owner, along with the above metrics, you should also ensure that you measure the following metrics.

1. Attendance Versus Registration

A webinar is an event that a number of your prospects may sign up for. However, the idea of getting a 100% attendance comes off more like a hypothesis.

This simply means that there are going to be people who will register for your webinar but won’t actually attend it at the time it’s being hosted. Reasons can be many, for this reason, one may never have a 100% attendance.

However, the aim should be to keep your attendance versus registration ratio as high as possible.

This can be made possible by identifying the loopholes in your funnel stages between registration and final webinar stages.

2. Audience Retention

Another problem that may bug you is viewers bouncing off.

Although, when there’s an urgency, you can’t really do anything. However, in other cases, you may still have the power to make them stick to watching your webinar.

Mostly, your users will bounce off if the presentation doesn’t sound interesting or useful to them. The best way to make sure this doesn’t happen is by practicing the presentation again and again and presenting it to a bunch of friends or colleagues for their feedback, before actually going live with your audience.

Also, as you may not be able to keep all your viewers online with you, it would be good if you monitor the retention and bounce rates. This will give you an idea about how can improve for your next webinar.

3. Attendee To Qualified Lead Conversion Rate

Once the webinar is done, the next step for you would be to compel the participants to take action on your offer.

For this, it’ll become crucial for you to note the percentage of attendees that converted into qualified leads.

By noting this metric, you will be able to find the loopholes between the following two stages of your conversion funnel:

  • Post webinar
  • Pre conversion

So, it is vital to make sure that you note down the “attendee to qualified lead conversion rate.” This will also add greatly to your marketing intel.

Conclusion

Do you want to optimize your webinar’s promotion campaigns to the max? You can try making a number of changes. However, if you don’t track the right metrics, you’ll not be able to find out what’s actually wrong with your campaign’s design.

Paying attention to your attendee feedback is crucial. Several ways to get attendee feedback is to use polls and surveys. Questions asked during your live session might also be of great value to your eLearning business.

After all, what every eLearning business needs to know is how to create a webinar that converts. The right data and optimization will get you to that result sooner or later.

 

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5
Chapter

10 Steps To Increase Webinar Registrations By Creating Interesting Topics To Discuss

In order to increase webinar registrations, you’ll have to take several actions. After all, a successful webinar should have a good amount of registrants and attendees. As you try to make the most out of your webinar marketing campaign, you must come to terms with one rule of thumb:

“Your prospects aren’t interested in knowing about your product. They are interested in finding out how it can add value to their lives.”

Clearly, capturing interest is crucial. In fact, once you have evoked interest in your prospects’ heads, you have won half the battle.

But the question is, how exactly do you do that?

Well, if this question is troubling you, here are tips to help you increase webinar registrations by creating interesting topics for discussion.

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1. Using Your Most Popular Blog Posts Can Help Increase Webinar Registrations

Finding interesting topic ideas for a new form of content is a lot about scanning through old content pieces that performed well. In simple words, the best place to start off for finding new ideas is your blog.

Using your blog analytics data, you can obviously find out the blog posts that have performed better than the others. Just keep one thing in mind: better performance doesn’t mean the highest organic traffic.

Sure it should be considered, but make sure you look beyond that. For example, a blog post that got the highest search traffic will be considered adequate only if it could also hold your readers. If the bounce rate was low or if the dwell time was high.

You get the point, right?

Also, you must consider the number of comments and shares for each of your blog posts before you pick them up for your new title.

2. Check Your Competitors’ Most Popular Blogs And Social Media Posts

What’s great about selecting interesting webinar topics to discuss is the fact that they can drive more webinar registrations. Well, another great resource for finding new topics and titles for your webinar is your competitor’s content assets.

For example, the way your competitors are using social media is important, the streak of posts that is keeping their brand up, the ideas that their social media posts are mostly revolving around, and their most popular blog posts, all of these combined can reap you a heavy bunch of trendy ideas for your webinar.

This is how we get ideas for new blog posts too, right?

Well, that is just what we need to do in this case too. The more you research, the better topics you’ll find. When your topics are interesting they will certainly boost your webinar registrations.

Tip: Use tools like Ahrefs to analyze your competitors’ traffic stats for a particular blog post. This will give you a good idea about how well that particular blog post performed for them.

3. Find Interesting Topics By Going Through Your Most Popular Emails

Another way of coming up with new topic ideas for your eLearning business webinar is by going through your most popular emails.

Basically, if you use email as a marketing channel for your eLearning business, you should have some relevant data.

By taking a close look at this data, you will be able to find out the areas where your prospects or customers gave the best reactions.

Check your CTRs, your most catchy subjects, what CTAs worked and what kind of offers or solutions got your prospects’ attention.

This will enable you to understand what your prospects want the most. Success is inevitable when you have the right content strategy. As a result, you will manage to increase your webinar registrations. A simple walk in the park, isn’t it?

4. Keywords Are A Must When Selecting Trending Topics

Believe it or not, one of the most powerful marketing channels for your webinar is Google.

With over 3.5 billion searches taking place on Google every day, it’s no doubt that the platform is a huge sea of marketing opportunities. You just have to grab and cash. And the process starts with the right keywords.

By using keywords that have a high search volume and low competition in your webinar’s landing page, you can acquire a spate of qualified visitors and leads. Same goes for the webinar title that you are going to choose. It is all about SEO optimization.

All you need to do is find the right keywords and use them. Tools like Ahrefs can help you find a fine number of relevant keywords for all your webinar marketing campaigns.

Tip: Selecting the right topics to discuss is key to getting more webinar registrations. In case you can’t make out any sense of this SEO keyword investigation, you could always outsource. An inbound marketing agency that has a grasp of the eLearning industry is obviously the better choice.

5. Find Out The Funnel Stage You are Targeting To Get More Valuable Webinar Registrations

As you try to look for new topic ideas for your webinar, you must consider the funnel stage that you are targeting.

For example, if you are targeting an audience group consisting of prospects that are at the initial stages of your funnel, you will have to come up with a topic that educates them better about your products and services.

However, if you are hosting a webinar to clear doubts of your audience regarding an earlier hosted webinar or any other piece of content, you’ll have to think of the webinar topic accordingly.

6. Be As Specific As You Can Be

Making your prospects assume stuff can be one of your biggest mistakes.

Think for yourself. What will be better? Are you driving the thoughts of your prospects or are your prospects thinking about a hundred thousand things while going through your webinar?

The point is, the moment you make them think too much, you may have lost many of your prospects.

Luckily, the solution to this is simple. If you think that your webinar’s content may come off as complex or vague to your viewers, tune it down. Make it more specific. In fact, as specific as you can. This will also filter the audience for you.

7. Write Unique and Intriguing Titles To Make Prospects Click That Register Button

Your eLearning webinar’s title is the first thing that any of your prospects will ever come across. Which is both good and bad.

Good, because if your title has intrigued your prospects, congratulations, they may click through as well. One simple step, right? However, these peanut vibes end right away when your title fails to intrigue your prospects. Because, once that happens, you have lost the prospect at least for that moment.

This simply gives rise to the need for writing unique and really intriguing titles that your eLearning prospects just can’t scroll past.

Again SEO optimization is the key to writing unique, intriguing, and engaging webinar titles. Focus on making your webinar titles as catchy as possible in order to increase your webinar registrations. The more targeted leads you get, the better. You wouldn’t want to miss that opportunity now, would you?

8. Use The Most Important Keywords In The Beginning

Another thing you must remember while framing your webinar’s titles is that the most important keywords should come at the beginning of the title.

For example, if your webinar is about enhancing employee training processes using your Learning Management System, you must make sure that the main keywords (i.e., enhance and employee training) occur at the beginning of your title.

This will enable your title’s message to be conveyed to more of your eLearning prospects, resulting in higher click-through rates.

9. Consider Trends While Crafting Your Topic To Get More Webinar Registrations

While you scan the land for interesting topics for your webinar, considering trends becomes a must for you.

The reason is that in most cases, your audience would want to know about updates and changes in your industry. For example, if your company is leveraging a new marketing trend for eLearning businesses, there can be a number of eLearning business owners who may be interested in knowing more about it.

Make use of this. Use tools like Google Trends to find out the latest trends in your eLearning business’s niche. The more trending topics you select, the more webinar registrations you’ll get.

10. Survey Your Topics List By Sending An Email Blast

By using the steps above you may have come up with a few topics and titles. Now, the question is: How to pick one?

Well, the best way will be to send an email blast to your email subscribers asking for their feedback. This will help you in two ways.

Seeking advice from your users will make them feel valued and will also give them a small ego boost. This is one small step toward turning customers into brand advocates, so congratulations.

Secondly, this will obviously solve your main purpose, which was to pick one webinar topic from the list that you just made using the first nine steps.

Sounds easy, right? Well, get on it then. Create awesome topics for your eLearning webinar campaigns and earn yourself a world of leads.

Conclusion

The main reason why you are opting for webinar marketing is to make more of your prospects aware of your eLearning products and services. Your main goal though is to turn these webinar registrants into leads. All of this can’t be achieved if your webinar topics don’t kindle interest in your prospects’ minds.

 

 

6
Chapter

Webinars And Lead Generation: 9 Types Of Webinars You Can Create

Lead generation webinars can help your eLearning business boom. You may sell a variety of products and services to a variety of users. As businesses aim for success, you have to retain old customers but also gain new, potential buyers. To accomplish this you have to reach out to the right eLearning audience in the best possible way.

Some may be interested in finding out more about an LMS of yours, while others may want to know about your latest authoring tool. As an eLearning business owner/manager/marketer, what you need to do is make sure you entertain all your prospects’/users’ interests.

And that can’t be achieved if you keep using the same type of webinar formats for all your audiences. Instead, you must have a look at the following 9 types of eLearning webinars you can create to earn a spate of leads like 1-2-3.

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1. eLearning/Continuing Education Delivery

If your eLearning products and services help educational trainers train their students, it would be good to put the word out. A webinar targeting educational trainers for making them aware of the usefulness of your products can help you in the long run. This will enable you to connect with a good number of educational trainers (basically, your business’s prospects) and also to stay in touch with them through their journey.

2. Lead Generation Webinars For Employee Training

Employee training is one of the essential procedures that every employee must go through.

And if your Learning Management System makes employee training fun and super easy for organizations across all niches, hosting a webinar about the same will really help you showcase your products and services.

So, if companies looking forward to enhancing their employee training processes are your prime targets, just create a webinar showcasing your employee training LMS or other services and put the word out.

Note here that this doesn’t have to be done in a sales pitch. All you have to do is show off your expertise, special features, or unique services in a way that your prospects can understand that you’re the solution to their problem. Let them digest the information. If you manage to convince them of your webinar presentation, they’ll come to you.

3. Product Demonstration

Another type of lead generation webinar that you can create is a product demonstration.

As a software or service vendor, you should know how, at times, the customers face problems when handling a particular eLearning product of yours. This small problem can turn out to be a huge fiasco in the long run. Who likes to face problems after all?

One fine way of making sure this doesn’t happen to you is by launching a product demonstration webinar. If you plan and create it strategically, this can target both your existing users and prospects that want to know about your product.

4. Customer Onboarding Webinars

Right after a sale is made, there’s a number of things that you, as a business owner, may have to look after.

Making sure your new customer is warmly welcomed, and ensuring that they do not face any problems with your product is vital. Taking care of their needs concerning your product or service is required.

Hosting a webinar for your customer onboarding process can be a good idea for a number of reasons. This can be an on-demand webinar for a number of customers. All you need to do is create a customer onboarding on-demand webinar and mail it out to your new customers when they buy it from you.

You can also create different on-demand customer onboarding webinars for your different products.

5. Product Communications Ideas

Communicating your products’ latest updates to your customer base is necessary for making sure that they are on the same page as you. One simple way of doing this is by launching a webinar targeting all your new and old customers, informing them about the latest updates in your product. Especially if the changes in your latest updates are big, launching a webinar addressing and explaining those changes will become a real requirement.

6. Customer Retention And Nurturing

Did you know that there’s a high probability that 80% of your future profits may be coming from 20% of your existing customers?

A big reason why you must invest in customer retention, right?

A good webinar can really help you here. All you need to do is pick a great topic (you can refer to the chapter 5 for more information) and create a webinar that attracts your eLearning customers and makes them stay close to your brand (refer to chapter 2 for more details).

7. Branding/Reputation Management

Another type of webinar that you can create is one that will help you showcase your brand and its exclusive qualities.

This can be beautifully portrayed in the form of a comparison between your competitors’ services and your services. This is a simple method for furnishing and maintaining your brand reputation. Such a webinar marketing strategy can bring new leads easily.

Just focus on explaining the best solutions/features you offer without being salesy. You can also use a Q&A at the end of your webinar to get more info on which leads are more likely to convert.

8. Elite Membership Content

You know how you might not have revealed every single bit of information while launching your free webinar? And if you do, congratulations. This is the time for you to make use of your most special pieces of guidance.

Elite membership content is what we are talking about.

It’s true that revealing the secrets to a precious treasure in one free webinar may not be a good idea. In fact, it can turn out to be a bad application of your knowledge. This is where labeling your rarest and most useful content pieces as premium/elite can help you.

So, stall no more. The next time you plan on launching a webinar, make sure you keep your priceless pieces of information away from your free webinars.

9. Panelist Discussion To Boost Webinar Lead Generation

Another webinar that you can host is a panelist discussion. An event in which a number of eLearning influencers and thought leaders gather to answer questions from the participants.

A panelist discussion in the eLearning niche can turn out to be great for kindling engagement. The more engaging your eLearning webinar is, the better lead generation you’ll get.

You can also talk about the current trends in the eLearning industry. As mentioned in previous chapters, trending topics are great for lead generation as well as for increasing registrations.

The basic requisite for hosting a panelist discussion webinar will be the right influencers and thought leaders in your eLearning business’s niche.

Conclusion

As you sell a number of eLearning products and services to a vast set of audiences, you may have to look beyond the same type of webinars.

But when you realize that different audiences in different stages of your sales funnel have different needs and preferences, you are at the beginning of a successful webinar marketing campaign!

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7
Chapter

Why You Need To Keep An On-Demand Webinar Recording: Harness The Power Of Evergreen Content

As your webinar marketing campaigns start paying off, you may start receiving requests for on-demand webinars.

Basically, your users and prospects might be asking for help when they get stuck on something or want to know about something. Or maybe you find a topic of general interest in your eLearning business’s niche and create an evergreen piece of on-demand webinar recording for it.

These are just some small benefits that you can avail by recording an on-demand webinar. The entire deal is the size of a ship.

Here are 3 reasons why you need to keep a webinar on-demand recording ready 24/7.

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1. Allows Viewers To Learn At Their Own Pace

One thing about learning that we all must admit is the fact that every person in the world has a different learning pace. Each person has a different way they comprehend information, process it, and memorize it.

This is the reason why an on-demand webinar may sometimes work better than a live webinar.

With the option to pause or skip any part throughout the webinar, allows viewers to learn at their own pace, whether it be quickly or slowly.

2. Viewers Can Rewind

Another great thing about an on-demand webinar is that it can be rewound.

This allows viewers to travel back in time (mind the fiction, please). Basically, a rewind button allows viewers to watch any parts of the webinar again in case it wasn’t clear the first time. A rewind option also allows your viewers to learn at their own pace.

3. Watch Whenever Convenient

One of the reasons why all your webinar registrants may not attend the live event maybe because they aren’t available at that time.

Princess time with your daughter at 7. A sweet dinner at 9. Some official emails at 11 and everything else on your to-do list for the rest of the day when the webinar is to be held.

Wouldn’t you like it if the host emailed you an on-demand copy of the same webinar so that you could watch it at your own convenience?

It’s normal human science. We all love to do things at our own convenience.

So, understand this and make sure you don’t let your prospects slip through because they weren’t available at the time of the event.

Important Statistics

In the sections above, we went through a few reasons why recording an on-demand webinar may be crucial for your eLearning business. However, we didn’t talk about social proof, so now we will.

Here are some important on-demand webinar statistics to give you an idea of how these can be useful.

  • According to Adobe, 55% of event registrants watch the recorded video rather than attending the live event.
  • A study done by Clickz Marketing News shows that only 16% of B2B consumers prefer a live event while the other 84% either had no preference or preferred to watch the webinar at another time.
  • 78% of webinars have 50 or fewer attendees.
  • People will only commit to one webinar per week.
  • Another reason why you must have an on-demand webinar ready is so you can send it to your prospects, allowing them to watch it later if they have already watched some other webinar this week.
  • The average number of webinar attendees is 148. But don’t be disheartened. Make use of on-demand webinars to engage those who didn’t show up.

How To Record An On-Demand Webinar?

Okay, so you have decided to record an on-demand webinar but you don’t know how to move forward with it.

While you may have to hire a professional video editor for creating an on-demand webinar from scratch, it’s way easier to record a webinar that you are hosting. This recorded webinar can be turned into an on-demand webinar for later viewing and other purposes.

In this section, we talk about how you can easily record a webinar that you are hosting.

1. Choose a Webinar Recording Software

With the progress that technology has been making, the prices for webinar recording software have gone considerably down. This has made recording a webinar easier than ever.

All you need to do is check out a bunch of webinar recording software, pay the minimal price and get going.

2. Install The Suite And Get Your Hands On It

The next thing you need to do is install the software that you just bought and start using it. The more familiar you become with this software, the easier your journey will be.

3. Pick The Right Frame

Now as you move forward toward setting things up for recording your webinar, you should know the area that you want to record.

The tool that you are going to use will have an option for cropping out a specific area from the screen. Make use of this feature and set the marker around the part of the screen that you want to record for your on-demand webinar.

4. Maintain Audio Quality

If you’ve ever recorded a video, you know how poor audio quality can weigh down a clip.

This is why you must make sure that the audio for your on-demand webinar is of high quality. Your audience should be able to comprehend your content, and this can’t be achieved with poor audio quality.

The best way of ensuring that the video quality is good is to use qualified audio recording devices.

5. Hit Record

After everything mentioned above is ready, all you need to do is hit the record button.

Pro Tip: Don’t forget to speak clearly and stay in the frame.

6. Edit Your Webinar

Once your webinar is recorded, you will have an option to edit it.

Studies show that a good webinar is usually 30-45 minutes long. So, if your live webinar is a bitter longer, this is your chance to cut it down to the adequate length.

Use the same software and edit out the redundant parts from your eLearning webinar (if any).

7. Check If Everything Is In Place And Click Save/Export

Right after editing your eLearning webinar, you should play it once to make sure that all the elements are in the right place. This will save you from all sorts of fiascos that may otherwise occur.

Once you are done testing, it’s time to click save/export.

This will give you a video file in one of the most optimal formats so that you can share it with your audiences easily.

How To Promote An On-Demand Webinar?

So, you recorded your awesome, evergreen on-demand webinar? Well, congratulations on that!

You know the next step, right? Promoting it like a pro. So, let’s make our lives a little easier by going through this list of tips on how to promote an on-demand webinar.

1. Post Live Event, Put Out the Webinar For On-Demand Access

As soon as your live webinar has ended and you have edited it, put it out for on-demand access on your website and blog.

Don’t forget that you need to gate this piece of content. This will earn you more leads.

2. Create Visuals Using Useful Insights From The Webinar

The next thing you can do to promote your on-demand webinar is to create awesome visuals. You should include useful insights or teasers from the webinar, and post them on social media.

This can help boost social media engagement, and it can help get you more viewers for your on-demand webinar. You can also run paid social media ads for reaching out to more qualified prospects.

3. Use Slideshare

For those who don’t know, Slideshare is a platform for sharing educational slideshows and presentations.

Speaking of how you can use it, just create an impressive slideshow/presentation about the same topic as your on-demand webinar and share it on the platform.

For driving relevant traffic to your on-demand webinar’s web page, mention the link to the webinar in your slideshow’s description.

Also, don’t forget to encourage viewers of the slideshow to watch your eLearning webinar for more information.

4. Emails Never Go Out Of Fashion

Another marketing technique for distributing your on-demand webinar among your eLearning business’s prospects is email.

First of all, scan the list of registrants who registered for your eLeaning webinar but didn’t attend it. These are the people who must receive your on-demand copy at all costs.

Write a sweet email, thanking them for registering and telling them that you have them covered with your on-demand copy of the webinar that they wanted to attend but couldn’t make it to.

Secondly, send the same copy to other prospects of yours who you think may be interested in watching your on-demand webinar. And apart from these, all the other conventional marketing methods may also help you. The point is that you must keep trying.

Conclusion

It’s no doubt that on-demand webinars are good for making your webinar content reach as many prospects and users as possible.

As the idea is to let your audiences access your useful content at their convenience, an on-demand webinar can turn out to be one of your most useful assets.

 

8
Chapter

22 Interesting Webinar Statistics Every eLearning Marketer Needs To Know

These statistics will make a case for why you need to start your webinar marketing campaign ASAP! As eLearning marketers, we all know that data is a crucial part of all marketing campaigns.

In fact, in most cases, we even test campaigns to acquire data for optimizing future campaigns.

Clearly, we can't do without it. Because, how else will we find out what works and what doesn't? Webinar statistics offer solid proof of why webinars are an excellent lead generation strategy.

All of it goes into boosting a campaign's performance, even for webinar marketing campaigns. We understand how you may have doubts about where to invest and where to cut corners when creating a new webinar marketing strategy.

For this reason, we are sharing 22 interesting webinar statistics, every eLearning marketer needs to know.

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1. A Content Marketing Institute study says that 58% of marketers actively use webinar marketing for promotion.

Such a webinar statistic shows how more and more businesses start including webinars into their marketing mix.

2. Nearly 32% of these marketers think webinar marketing is critical for their success this year.

Well, of course. Webinar marketing is critical because it is up to you and your sales team to convert those prospects into actual buyers. You have to find their intent and explain why you are the right solution.

3. Webinars successfully retain 40% of the viewers' attention.

This webinar statistic underlines the power that your webinar can have on your eLearning audience. A crucial thing about creating engaging webinars is to focus on your topic. Trending topics that give solutions to prospects are more likely to make them convert.

4. Webinars convert between 20% to 40% of viewers into qualified leads.

Now that's a webinar statistic to keep in mind. Imagine creating a webinar that gets 250-350 registrations. All these prospects might not attend your webinar, but a) you'll have their email, and you can contact them accordingly and b) the ones who do attend might have an intent to buy. The way you decide to move will define how many deals you can close after attracting the right audience to your eLearning webinar.

5. Around 2-5% of webinar attendees buy something.

Your sales team would like to know about this webinar statistic. It is up to you to find out how marketing and sales can combine forces to bring new deals to the table.

6. Nearly half of the people registering for a webinar attend it.

That's a good percentage, especially if your topic and your webinar title are engaging. You should always keep in mind that you need to attract the right prospects to your eLearning business. By selecting an interesting topic, you increase your chances of getting more registrations and more qualified leads.

7. Jeff Molander of MakeSocialMediaSell got a 29% close rate from just one webinar.

Webinar statistics like these show how fundamental it is to attract the right audience. Your eLearning business can increase its revenue by targeting potential buyers with the ideal topic. When you attract the right people, you are more likely to close a sale.

8. Scott Britton made over $11,000 from his course using a webinar.

This example surely points out that by creating an effective webinar marketing strategy, you can increase your revenue. Thorough keyword research, competition analysis, buyer intent, and knowing your audience can help accomplish that.

9. Ilean Harris received a 20% conversion rate from her webinars.

This is a webinar statistic you shouldn't take lightly. Once again, consider what kind of ROI a webinar could bring to your eLearning business. Having clear objectives and knowing who you want to target is vital to get the best results. Your webinar marketing efforts must focus on creating a webinar that will reach the right audience. However, you must be precise on what message you want to send to your prospects so that you can improve your revenue.

10. 61% of webinars are done for B2B. These can be used as lead generation and educational tools for your prospects and consumers.

This webinar statistic is an indication that effective B2B lead generation is possible. Most users strive for engaging and informative content. The type of content might vary (be it an eBook, webinar, etc.), but the result is what all eLearning marketers need: leads. A webinar is a great lead magnet strategy for B2B.

11. The best performing webinar titles include lists (10 ways or 101 ideas), or phrases like "how to," "new" or "trends."

This tip is gold. You know why? Most readers love reading lists. The same goes for your webinar registrants. Lists are easy to follow. In addition to that, how-to guides are more effective and attention-grabbing in terms of content.

12. An average customer attends nearly 23 webinars per year. These are companies choosing webinars as a marketing strategy. Two to four webinars a month seems reasonable.

So, creating at least two webinars a month might be a good idea to start your webinar marketing game. First things first, consider which topics would be more valuable to your target audience. Then, decide what kind of marketing funnels you need to build. You have to guide your prospects by feeding them with new material until you make them convert.

13. When it comes to marketing, 73% of a webinar's attendees come from emails. Website listings and search engine optimization are also helpful, but email is above all.

Truth be told, most webinar registrations come from emails. We’ve seen it happen here at eLearning Industry as well. Again, you need to practice your copywriting skills and follow specific content marketing techniques to achieve success. To get your eLearning audience's attention, you need to differ from your competition. You also have to bring something of value to the table. Why else would they be interested in what you have to say?.

14. The most sign-ups (69%) are generally received a week before the event, with a third coming the actual day of the webinar. So focus your marketing efforts 24-72 hours beforehand.

Of course, this doesn't mean that you shouldn't promote your webinar earlier. Depending on the topic, here at eLearning Industry, we've noticed that plenty of webinars get more registrations than others—even without any promotion. The key to successful webinars is picking the ideal topic that interests your target audience. Then, all you have to do is act upon it and let the world know about the valuable content you're planning to share with them.

15. Nearly 15% of webinar registrants sign up three to four weeks ahead of the event.

This is precisely what we tried to note above. You have the chance to get a glimpse of how successful your webinar is going to be from the very beginning. From the moment you publish your landing page, you can start getting traction. Usually, it is better to have your webinar landing page ready at least four-five weeks before the live event takes place.

16. Most people register for a webinar on Tuesdays. Not sure why, but your marketing (and event day) should coordinate around that.

Also, don't worry if that can't happen—Mondays, Wednesdays, and Thursdays are also good days. But make sure your marketing goes on between 8AM and 10AM (for the recipient). That's when most people sign up.

17. The most popular days for webinars are…Thursdays!

No doubt about that. Here at eLearning Industry, our data (and webinar event calendar) can prove that for sure. So, by following this webinar statistic, you are one step closer to getting the registrations you need.

18. The most popular time for a webinar is between 12 PM PST/3 PM EST.

If your main focus is to target specific locations, you have to pay attention to timezone changes as well. It is essential to get the most registrations you can from your live event. If, for example, your target audience is in the US or other English speaking countries, this should be taken into consideration. Either way, you should do a webinar recording as well. This will help both you and your target audience. As mentioned before, after your live webinar takes place, you can upload it as an on-demand webinar to continue getting leads.

19. The most popular length of a webinar is 60-90 minutes.

GoToWebinar found that people don't mind longer online events. 60-minute webinars attract 2.1 times more registrations than 30-minute webinars, and 90-minute webinars attract 4.6 times as many.

Over half of the webinars fall between 45-60 minutes.

20. The vast majority of marketing webinars have fewer than 50 viewers.

An excellent point to know if you are targeting marketers within your niche, for example. Here at eLearning Industry, we've had successful B2B marketing webinars before. You may watch them to understand even more about how to achieve non-stop lead generation with webinars.

So, the point made from this is that sales-oriented webinars don't get as many leads as informative webinars do. A logical conclusion, but this doesn't mean that they are not valuable. For example, if you decide to create a webinar about your product's new features, you might not get tons of registrations. However, your attendees will be more interested in your product. Thus, you’ll have more sales qualified leads. That's something to consider when you're looking for revenue and conversions.

21. It doesn't make much difference in how many people attend your live event. 84% of B2B customers like replays more than live webinars. So you must make sure that your webinar is archived for future viewing.

This is one more reason why you need to keep a webinar recording. In this way, your webinar will become an evergreen lead generation magnet. Just pick a subject that will be of interest to your audience for a significant amount of time. If you've already created webinars before and you feel that they are outdated, you can create a new webinar on another trending topic.

22. An  ON24 Webinar Benchmark Report says that 58% of attendees register the week of a live webinar and 26% register 7 to 14 days before the event. And then 28% of attendees register on the event day itself.

 

22 Interesting Webinar Statistics Every eLearning Marketer Needs To Know

 

Conclusion

Statistical data in all forms is essential for effectively running a marketing campaign. This data tells us about the campaign elements that do and do not pay off well. So, we can have a chance to improvise.

 

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9
Chapter

7 Webinar Best Practices For Successful Webinar Presentations

By far in this dedicated webinar best practices content, you have learned about creating interactive webinars. Such webinars have one goal: they can engage your prospects and convert them into leads.

However, the rest can only go well if the presentation is spot on.

In fact, 90% of people believe that a strong narrative in a presentation is critical for engagement. Would you like to neglect that 90%? Of course not!

So, what to do? Well, we have answers. Here are the 7 best practices for creating successful webinar presentations to engage more viewers.

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1. Focus On Your Prospects’ Needs During Your Webinar Presentation

The first most important thing you need to be sure of while creating any piece of content is that it caters to the needs of your audience. Because, if it doesn’t do that, what point will it have anyway?

The same goes for eLearning webinars as well. This is one of the fundamentals when it comes to webinar best practices.

By signing up for your free business webinars and attending them, your prospects are going to give you their precious time. So, it’s your duty to make sure that they get something useful out of this investment.

Bottom line, focus on your prospects’ needs, and how you can cater to them while creating and presenting your webinar.

Also, make sure that you entertain your viewers’ opinions and questions while the webinar is going on.

2. Keep The Important People Close

Any event under the sun requires some human resources to be hosted. The same goes for your eLearning webinar. And if you want it to go on flawlessly, you must keep the important people close in the webinar.

For example, a third-party expert and an in-house moderator must be readily available through the entire time of your live webinar.

Other important people for your webinar will depend solely on the type of webinar that you are holding. To make the selection easy for yourself, list the names of the most important people you think must be present at the venue where the webinar is going live from.

3. Introduce Yourself And Your Co-Hosts At The Beginning Of Your Webinar Presentation

Okay. So, here’s the next thing that you must do to procure success for your eLearning webinar.

As there is a chance that all of your webinar’s participants may not be aware of your and your co-hosts’ identities, you must introduce yourself and your co-hosts at the start of your webinar.

Here’s one small, yet useful, introduction tip for you: While introducing yourself and your co-hosts, don’t go on like any other marketer sitting in the shadow of the main webinar presenter. Establish authority. Tell them you are the CEO, manager, marketing head or XYZ of your company. Also, do the same while introducing your co-hosts.

This will work for gravitating your viewers toward you, your co-hosts, and the entire discussion that goes on after that.

4. Making Use Of Visuals Is One Of The Most Engaging Webinar Best Practices

Talk of marketing, and you can never neglect the fact that visuals play a vital role in all marketing campaigns in 2019.

The same holds true for webinar marketing as well. Whether it is a small demonstration video or a post-webinar infographic, in one way or the other, visuals can really help you scale your webinar’s performance.

If your webinar’s topic is “How a Learning Management System can Make Life Easy For Employee Training Managers?” you can use relevant visuals that actually demonstrate how your LMS can make life easy for these managers.

And that’s not the end of it. There can be a hundred other ideas for putting visuals to the right use. You’ll just have to brainstorm.

5. Show Your Enthusiasm Throughout Your Webinar Presentation

Sound enthused. Look enthused. Be enthused.

Understand that you are going to be live in front of an audience that actually matters to your business. If you try to engage them with a dull face, you may just fail at it (terribly).

For a better understanding, just imagine watching an educational video or a documentary where the presenter looks totally uninterested in what she/he is doing.

That sounds like a big turn off, right?

Your viewers will think the same if you don’t approach your eLearning webinar with a cool mind and enthusiastic expressions.

6. Don’t Be Late For Your Live Event

As simple as it gets, if you don’t value your prospects’ time, you’ve already lost them.

They are getting stuck between the cables. Not getting enough coverage. Not being able to connect to the webinar correctly. Not being able to do this. Not being able to do that. And whatever else may go wrong. At the end of the day, all of it will result in lost viewers.

The point is that being late for your own webinar is one of the biggest blunders that you can probably make. So, pull your socks. Be ready with all your paraphernalia an hour before the webinar, so when it’s actually the time for you to go live, you just have to click once.

7. A Must Webinar Best Practice Is To Close With A Q&A Session

Another trick for making your eLearning webinar's success is to close it with a Q&A session.

If you are wondering why the main reason is the engagement that Q&A sessions can bring. Such a tactic can spark conversations and arguments during your webinar. Conducting a Q&A can give you the chance to show off your expertise. And then, a Q&A can help evoke a sense of trust in the minds of your webinar attendees. They’ll have the feeling that you care, that you want to help solve their problems by answering questions.

The basic idea of having a Q&A session is to have the users interact with you and your co-hosts. This can also help you give them informative memories from your webinar.

A solid base for retargeting.

Conclusion

As your webinar presentation matters a great deal to your audience, you must make sure nothing goes wrong with it. If you focus on following the most effective webinar best practices, all will turn out splendid!

10
Chapter

6 Killer Marketing Tips To Get Tons Of Subscribers For Your Business Webinar

While creating a business webinar strategy may already take a toll on you, the battle isn’t won there.

Right after it, stands a sea of marketing challenges.

Creating a sales funnel. Targeting the right people. Managing ad sets. Creating content for ad sets. Paying for ads. Paying for management. Paying for ideas. Ugh! Excruciating, right?

Well, not if you move with a plan.

Here’s a list of 6 marketing tips to get subscribers for your business webinar.

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1. Use Blogging

Blogging, as we all know, is a great way of reaching any audience in the world.

You may be selling an eLearning authoring tool, a Learning Management System or maybe you are just an LMS consultant or an eLearning content provider. With the help of blogging, you can literally scale your eLearning business at a rate of knots.

The same holds true about eLearning webinars. Whether your free business webinar has already taken place or has yet to take place, you can create a blog post on the same topic and promote it. Along with this blog post, you can suggest to your readers to attend your webinar on the same topic for more detailed information.

Also, make sure you embed a 2-3 minute trailer into your webinar on this blog post’s page.

2. Be Active In Social Media Groups Within The eLearning Niche

Have you ever tried using a Facebook group for promoting a product or blog post or anything for that matter?

Well, if you haven’t, this may be the right time to start. And not just on Facebook. Groups on professional platforms like LinkedIn can also work wonders in this case.

All you need to do is find a bunch of relevant groups and join them.

Now, note that many of these groups may be closed and may require the admin to approve your request for joining. In most cases, the admins will approve easily. In other cases, you can check with an existing member to see if they can help you join the group.

Just remember that such groups value quality and despise spam. The best approach that you can have while trying to leverage a group like this will be to take a look around. Observe the general behaviors of the group members and the content that they share and talk about.

Only after building some trust, should you go about endorsing your brand.

3. Create A SEO’ed Press Release For Your Business Webinar

If you are looking for more and more ways for your webinar marketing efforts, an online press release can be your go-to.

From time to time, content pieces, like press releases, have successfully been driving success for events like webinars and seminars. In the same way, you can use a press release to promote your eLearning webinar as well.

Just make sure you use the right keywords and follow the best SEO practices to enable its discovery in the search results. For example, who wouldn’t want to attend a “free business webinar” on a topic that interests them?

This can dramatically expand the reach of your webinar marketing campaign.

4. Last Chance Emails Can Effectively Increase Business Webinar Registrations

You know how a FOMO works, right?

You talk to someone about something, and the other person starts feeling uncomfortably curious about what you two just talked about. How about using this for your business webinar?

People hate not being aware of something in the world, but what they hate most is when they miss out on something. It’s normal psychology. Not to be generalized, still works for a fine deal of people.

And so, email marketing for your eLearning webinar can work as well.

So, wake up on the day of your webinar and blast a “LAST CHANCE” email to all your prospects. We bet you won’t want to wait to see how it works.

5. Co-Branding With eLearning Industry Can Get You A Ton of Leads

Have you ever heard about co-branding an eLearning webinar?

The idea is to make use of your collaboration partner’s audience and reach. And so, the best place for that: eLearning Industry.

With a monthly reach of over 650,000 organic visitors, eLearning Industry can help your eLearning business reach its major prospects from across the world. All you need to do is get in touch with us and make your ask.

To know more about co-branding your webinar with eLearning Industry, refer to chapter 11 of this pillar page.

6. Use Facebook And YouTube Live

As you are going to be hosting an eLearning business webinar, one of the best ways of marketing it will be by using more video content.

And the most basic idea for the same will be by showcasing what you are going to talk about in your webinar.

For example, if it’s going to be an introduction to your brand new authoring tool, you can make a quick promo and promote it or simply go live and tell your audience about this webinar that you are going to host.

Facebook Live videos produce 6 times as many interactions as traditional videos. Do you think you can leverage this for your eLearning business?

Conclusion

Once you have created a great webinar and a high converting sales funnel, it’s crucial for you to make sure you promote it correctly.

Marketing your eLearning webinars effectively, along with the presence of an engaging session, are the keys to success!

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11
Chapter

How Co-Branding A Live Webinar Can Help You Reach More Qualified Leads?

Did you know that an average live webinar gets only 28 participants?

Now while the number may discourage some, it’s not the end of the world. Although the marketing techniques mentioned in the last chapter can be really effective for your webinar marketing campaigns, here, you’ll read about another great technique.

Co-branding your eLearning webinar. While for your solo webinar, your prospect options may have been limited, by indulging in a co-branding alliance, you can market to more people, and with greater ease.

Speaking of how to make it happen, this chapter can help you out.

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What Is A Co-Branded Webinar?

Going by the definition, “Co-branding is when two companies form an alliance to work together for better marketing strategies and results.”

And so, a co-branded webinar is a webinar which involves a co-branding partnership of two companies.

As mentioned above, the basic idea behind holding a co-branded webinar is to ensure that the marketing goals for both the companies are accomplished.

Why Co-Brand A Live Webinar?

If you have ever marketed a live webinar, you would know how the process takes a toll.

Finding the right targeting settings. Running a large number of ads to reach an optimization level. A whole bunch of textual and visual content and whatnot!

All of this alone can trouble the best of us. And then inefficiency in one area or the other, which just comes naturally when you handle so many things all by yourself.

This is why co-branding your live webinar can be a good idea, instead of just one company there will be two companies taking care of the marketing. Also, this will give your brand exposure to your webinar partner’s audience as well.

For a better understanding, let us take an example.

If you are an LMS vendor looking forward to hosting a live webinar to market your Learning Management System, you can join hands with a company that sells eLearning authoring tools.

The good thing about this alliance will be that both of your services will complement each other. The people who are interested in learning about a new Learning Management System may also want to learn about a new authoring tool.

You get the point, right? It’s just about expanding your webinar marketing campaign’s reach and easing down the distribution process.

Comparison: Solo Vs. Co-Branded Webinars!

As you go on to choosing between solo and co-branded webinars, a small comparison will really be helpful. So, let’s take a look.

 

solo cobranded webinar Comparison

 

Your Best Bet For Co-Launching Your Webinar

Once you have made up your mind about co-branding a webinar, it’ll be time for you to find a company to co-brand or co-launch with.

Your best bet, in this case, will be a company that already has a decent audience base in the same or similar eLearning niche as yours. This will help you make the most out of your webinar marketing campaign, and the co-branded webinar will perform really well in your favor.

For example, if you consider eLearning Industry for co-launching your live webinar, you will have an open exposure to over 650,000 monthly, high-quality visitors that eLearning Industry’s website gets.

This means more people participating in your webinar along with better marketing techniques (as eLearning Industry uses a whole sea of the hottest marketing techniques to market its content).

For a further understanding, have a look at the following reasons why co-launching a webinar with eLearning Industry is a great deal.

1. Market Awareness And Brand Credibility

As already mentioned, eLearning Industry’s website gets over 650,000 qualified visitors every month. And then eLearning Industry’s services are trusted and backed by a number of marketers, like Jeff Bullas, as well.

Clearly, a lot of your eLearning business prospects are already aware of eLearning Industry and its services in the niche. This is how you can easily bridge the gap between you and your prospects.

2. Newest Marketing Techniques

As we have a large, yet niche, audience base for all eLearning businesses, we have come up with a number of marketing techniques for leveraging this resource.

From browser push notifications to popup banner ads, eLearning Industry uses all of the hottest and most effective marketing techniques to promote your live webinars.

3. Access To Form Lead Data

As mentioned earlier, data is one of the most important assets in marketing.

While running an independent marketing campaign will require you running a series of test campaigns, if you join hands with eLearning Industry, you will get instant access to our form lead data.

This simply means that you’ll have a useful lot of intel for effectively promoting your webinar.

Conclusion

Even if you have created a great live webinar that you are confident about, without enough people participating, your campaign may just fail. The best way to make sure your efforts don’t go down the drain is by implementing effective marketing techniques in the right manner.

Co-branding/co-launching your webinar is one such technique, and, eLearning businesses can get many benefits by promoting their live webinars.

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