5 Tips to have in Mind for Creating a Successful eLearning Business
- Surveying your local schools and colleges.There was a time when you were a student attending school. Therefore, you may feel that you know what goes on in the schools. However, the truth is that schools have evolved much in the past few decades and your perception of what’s going on within school grounds should be updated. Schools differ from one another in many respects not to mention that students also differ from one location to another. So, if you want to market your product to a variety of schools of different locations, it becomes crucial for you to first sample a few schools.
- What Do Teachers Need? Learn how technology can integrate with teaching.Let’s say you were successful in designing an app that you’re sure teachers would absolutely love. It has features that you think would make their work more manageable. But still, how do you know that your killer app will really be helpful to teachers? Did you ask them directly what kind of help they need and what technological tools are indispensable in their lives? My point is that before believing too much in your killer app, conduct a survey at a certain level and find out how useful the app is for them. Present them the app you have developed and gather together feedback. I am an educator and I have seen products developed for teachers that do not eventually meet teachers’ needs. This is because the developers had never talked to teachers. Unfortunately for these products, the features had not been designed for classroom use.
- What Do Students Need?There is another crucial question that must be answered. Are students as excited about the app you developed as you are? Did you ask students if they will be interested in your product? You may have received great feedback from a couple of students from your own community when you asked for their opinion. But, what will students from other districts say—students who are total strangers to you? Will they be appreciative of your design? It is also important to determine the existing school set-up with regard to the use of smartphones or mobile devices. Are the students allowed to bring them to class, and most importantly, do they own devices which will be compatible with the app?
- Change is the Only Constant in This World.When you believe that you have a great idea what happens is that you become too focused on it and you may narrow your perspectives to other possibilities. The idea may not be really that great, so it is essential that you have keep your mind open to the perception and opinion of others. This is why you need to ask both students and teachers to assess your product. You must be open to modifying the app based on their feedback. You might even need to completely overhaul it. On the other hand, what happens when you pay no attention to the feedback? You might end up failing because you did not consider what your customer base thought about your app. Remember that to take a step back is always part of the process. Be ready to take a new direction when the need arises!
- Cool Isn't Everything, Wait Until New Technologies Reach a Mature Stage.A cool piece of technology may have a huge impact, but just being cool does not guarantee success. You might think that your discovery is a really cool way for teachers to conduct their activities. But you can’t really be sure that it will have a huge impact on the teachers and it will end up becoming a huge hit. You might have invented something flashy, but it might not be as functional and effective as you believed. At the very outset, focus on what is really important for teachers and students rather than only on aesthetics.