What Are Google SEO Services?
Like everyone else operating in the digital world right now, HR consultation firms and HR tech brands are struggling to rank higher in Google, Bing, and AI search engines. Google search optimization is crucial for increasing your online visibility and making it easier for potential buyers to find you. Google SEO services can help your HR business rank for high-intent, low-competition, long-tail keywords that your valuable prospects are looking up. But an HR tech SEO strategy shouldn't limit itself to keyword selection. Usually, SEO companies offer a variety of services, including link building, technical SEO like structured data, content marketing, and even penalty recovery.
Before an online SEO company starts crafting a strategy, it conducts a detailed analysis of your current status to see what the biggest holes are. Once all problems are identified, they start building an effective plan that includes backlinks, content creation, and so much more. Before you choose a company that does SEO for HR tech, you should ensure that they have industry experience and knowledge. You want to pick someone who is an expert in your field, not just someone who has generic SEO knowledge.
In This Guide, You Will Find...
- Why Do HR Tech Companies Need Google SEO Services?
- 3 Key Components Of A Powerful SEO Strategy
- Google SEO Services Agencies Offer
- SEO Budget Expectations For HR Tech Businesses
- SEO Metrics You Should Measure
- How To Align SEO With HR Tech Marketing Strategies
Why Do HR Tech Companies Need Google SEO Services?
HR technology is growing as we speak, with more competitors entering the industry. Paired with AI search results, it's getting harder than ever to rank high on Google. Optimizing your landing pages for lead generation and Google SEO services isn't just an option; it's your only choice to increase conversions. Back in the day, HR tech marketers used to focus mainly on product-specific keywords. SEOs now target industry-specific terms, services offered, and local SEO in their effort to beat the competition.
Another tactic you should follow to improve your backlink profile and generate more interest is to work with directory submission sites. These websites feature various HR tech solutions like yours, depending on the services you offer. Highly targeted directories, like eLearning Industry's, attract interest from corporate clients who are actively searching to buy a tool. Upgrading your free listing to a PPC directory listing allows you to shed light on your customer reviews and makes it easy for visitors to redirect to your website through a CTA button.
3 Key Components Of A Powerful SEO Strategy
1. Technical SEO
One of the first things Google SEO optimization services should offer is a technical SEO audit. Why? Simply to uncover errors that may keep search engine bots from crawling and indexing your website. Things you can and should do are replace broken links, fix 5XX errors and redirect chains and loops, use an XML sitemap, and ensure your robots.txt file is all set up. Additionally, you should pay attention to your site structure. Every page should be under the right category for easy navigation, while URLs must be short and descriptive. Breadcrumbs are also important to help users and Google understand your website's hierarchy. Don't forget to identify any orphaned pages that receive zero internal clicks.
Accessibility and speed are two equally important technical Google SEO services. For accessible pages, you want to start adding structured data, which informs search engines about the context of your content. Also, always use HTTPS to prove your website is safe to enter. Now, for loading speed and overall performance optimization, ensure your pages are mobile-friendly, as Google values this aspect when it comes to rankings. Your images must also be compressed so they don't take ages to load.
2. On-Page SEO
Google SEO specialists talk frequently about on-page SEO factors and how they impact your ranking. The top factor is your content, as it is undoubtedly what lures users to click on your links. When your content evokes E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness), Google understands that you are a thought leader in the HR tech field. Keywords are obviously crucial, too. It's best to focus on high-intent, low-competition, long-tail key phrases that are much more specific than generic, high-competition short keywords. Next, internal linking and backlinks help you associate your business with credible sources and direct traffic to other pages on your website.
Meta descriptions, title tags, NAP citations, image alt text, and visuals are another part of the on-page equation. Schema markup has also become truly valuable in the current SEO and AI landscape, where smart search engines require short, direct, and neatly organized answers. So, start adding FAQs and Q&As.
3. Off-Page SEO
Off-page Google SEO services refer to everything that happens outside of your domain. When you choose an SEO management company, you must ensure they know how to create dofollow backlinks in legal and ethical ways. Keep in mind that buying backlinks for cheap is an option many companies seriously consider, as they end up having hundreds of links for only a few hundred dollars. We advise you to refrain from these activities, as these links often derive from black-hat tactics, which can result in heavy fines. To keep your mind at ease, you can outsource backlink building using a trustworthy and expert HR tech partner like eLearning Industry.
Apart from link-building, you can invest in other off-page SEO tactics, including guest posting, social media posts, influencer marketing, posting on Reddit and Quora, arranging webinars, publishing eBooks, and repurposing blog content into videos. You may also start using content syndication platforms to publish your content and generate high-quality backlinks.
Google SEO Services Agencies Offer
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Competitor Analysis
SaaS SEO service providers typically begin their plan with a detailed competitor analysis. Often, this is also part of a broader market intelligence report, identifying what works in the HR tech industry. For example, which keywords do your competitors focus on, what types of content do they create, and which backlink sources do they leverage? Your appointed SEO specialist analyzes all the information at hand to pinpoint growth opportunities. For instance, they may find competitor content gaps you can take advantage of to create content no one else has. This way, you stay ahead of the competition, improving Google visibility.
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Keyword Research
Organic traffic growth relies on using the right keywords for your audience. Apart from identifying competitor keywords you can try to outrank, SEO agencies create a list of words and phrases your ideal buyers are searching for. The goal is to look for high-intent keywords even if the traffic they receive is low. It's best to get 1000 targeted clicks instead of 10,000 irrelevant visits. The next step is to create a keyword map, where you assign certain keywords to specific pages for logical site structure. This way, Google can easily understand the context and value of your content and rank it high when someone makes a relevant query.
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Content Marketing
Can you imagine a company offering Google SEO services without including content marketing? An SEO content strategy is what drives traffic to your website in the first place. It's the gasoline that keeps your engine running, generating trust that turns into converted leads. The higher the quality of your content, the more visitors come to your website and stay to consume extra information. Agencies like eLearning Industry offer exceptional SEO content writing skills, improving your natural backlink acquisition chances. Consistency is key with content creation, as Google awards websites that keep on delivering valuable articles, blog posts, guides, videos, infographics, and other content forms.
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Voice Search Optimization
We have already mentioned that long-tail keywords are essential in today's SEO landscape if you want to tackle high-intent search queries. Another reason to use them is voice search. Smart assistants are present in millions of homes around the globe. When people use them to search for something, they use long sentences in a conversational tone. A Search Engine Optimization specialist can make sure you use key phrases that speak directly to people's needs. Plus, they will ensure your website is mobile-friendly for a seamless experience. While it may seem unusual for HR tech clients to use voice search to find a suitable product, you can't disregard this factor.
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Tag Optimization
Title tags are the clickable headlines that appear on Google when someone searches for a relevant topic. It's what users click to get redirected to your domain, and they summarize your content's context. Back in the day, Google SEO experts used the full character limit; now, they aim to make titles shorter, using numbers and symbols strategically. Also, SEO agencies can improve your content structure by adding the right H1, H2, H3, and H4 headlines, reducing paragraph length, and compressing images. SEO AI optimization is another key area they help you with, as you want to make as many changes as possible to rank in AI Overviews.
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Penalty Recovery
Google algorithm updates or simply wrong decisions can lead to hefty fines and penalties that harm your rankings. Agencies that offer Google SEO services can help you fix these unpleasant situations. For instance, instead of spending a lot on quality backlinks, you may have chosen to buy in bulk low-quality backlinks that turned out to come from link farms. Or you may have paid someone on Fiverr to create a plagiarized article stuffed with keywords. Your SEO expert can analyze your unique situation and craft a strategy to recover your website and make it possible to rank again.
SEO Budget Expectations For HR Tech Businesses
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Monthly Retainer
Paying a monthly retainer for SEO company services is the most common model. Small businesses may spend $1,000–2,500 per month, while medium-sized companies might pay $2,500–5,000 monthly. However, in the competitive HR tech and SaaS landscapes, this amount may even increase to $5,000–10,000 per month. What should you expect from these prices? Keyword research, consistent content creation, technical SEO fixes, internal linking, and potentially backlink building. For content creation, expect content marketing agencies to charge around $1,000 per article. For link building, each backlink can cost you up to $1,500.
If you're actively searching for a trustworthy link-building partner, eLearning Industry works with high DA websites in the HR tech industry. We make your content appear on DA 50+ websites while a dedicated account manager works with your best interests in mind.
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Hourly Or Project-Based
If you don't want to invest in monthly plans, you can hire a Google SEO consulting firm for specific projects. Depending on their expertise, they may charge you between $50 and $250 per hour. Technical SEO, keyword research, SEO competitor analysis, and on-page SEO tasks may cost up to $50 per hour, while content creation can increase expenses to $150 per hour. Project-based campaigns, like a specific number of backlinks or one-time audits, can cost anywhere between $1,000 and $5,000. Enterprise levels can exceed $10,000.
SEO Metrics You Should Measure
To measure content marketing and understand whether your strategy is working, you need to track several metrics. Most Google SEO services take on this responsibility, presenting you with the numbers within an agreed-upon timeframe.
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Clicks
You can easily see the number of total clicks on Google Search Console. You can also check the number of impressions, although it's the clicks that really matter.
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Core Web Vitals
Google values User Experience Signals, meaning how happy a user is when they click on your website. User-friendliness is the number one factor here.
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Referring Domains
It's not only relevant backlinks that matter. Referring domains are the links you get from other websites. It's basically others who like your content and link back to you.
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Traffic
Use Google Analytics to check your organic traffic. Unlike clicks, organic traffic also contributes to your overall search engine visits, including Bing and other engines.
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Traffic Cost
Your SEO performance dashboard will show you how much money you would have spent on Google Ads to bring in the organic traffic you have at the moment.
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CTR
So, how many people see your site and click on it? This is what click-through rate is, and the higher is it, the more organic traffic you receive.
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Keyword Rankings
With tools like Semrush and Ahrefs, you can track your highest-ranking keywords. This way, you can see when you are losing a certain ranking and boost your efforts to recover it.
How To Align SEO With HR Tech Marketing Strategies
Many people often ask, "What is better, SEO or PPC?" To them, we say both! Gathering SEO analytics and doing detailed keyword research helps you create more effective ad copy and targeting. This way, your promotional campaigns are audience-relevant.
Targeted keyword insertion can also benefit your press releases by making them easily discoverable on Google. Not to mention, your SEO insights can help you with your email marketing. Based on the trends and audience interests you uncover, you can cater your content to people's preferences.
Moreover, search engine marketing (SEM) is the next step in boosting your online presence through display ads that target the right keywords. This is particularly important if you want to tackle keywords that have yet to bring any significant organic traffic.
Key Takeaway
Google told us a long time ago which search engine ranking factors it takes into consideration. However, going from theory to practice can be challenging if you lack in-house experts. That's why investing in Google SEO services is a way to fix any technical errors on your website and take care of on-page and off-page factors. Look for an HR tech SEO agency whose SEO strategies include as many offerings as possible. Keyword research, content creation, structured data, title tag optimization, internal and external linking, and voice search optimization should be included in the package.
eLearning Industry offers expert SEO services and helps you invest in PPC while you wait for your organic traffic to pick up the pace. Book your call to discover what you can do next!
