8 LMS Features That Large Organizations Need To Expand Their Market Reach

Top LMS Features For Large Organizations To Expand Their Market Reach
Summary: Larger organizations are always looking for new ways to maximize exposure and build their brand. Believe it or not, a LMS may be your secret weapon in the fight against your competition.

Top LMS Features For Large Organizations To Expand Their Market Reach

The right LMS is the key to unlock global accessibility and improve online training ROI. Whether you want to sell courses to generate extra revenue, launch customer training, or simply expand employee development into different markets. But which features do you need to reach further without going over budget? You need to identify the functions that are worth the investment to improve resource allocation and get the best value for money. Here are 8 LMS features for large organizations you should consider to broaden your business horizons.

Which LMS Features Should Your Large Enteprise Look For?

1. Custom Reports

You must be able to track learner engagement and ensure that reports get to the right people. Another important aspect of custom report LMS features is being able to automate the delivery and monitor specific KPIs. As well as view data visualizations that help you make sense of the Big Data and enact a plan of action. So, look for a Learning Management System with advanced reporting features to gather the analytics you need to venture into new markets. This is one of the crucial elements to check during your free trial or demo. Make certain the tool has a robust reporting dashboard where users can pin relevant metrics. And that they can customize delivery frequency and methods based on assigned roles.

2. Gamification

LMS for large organizations should have gamification support to incentive your program. Employees are driven to succeed by earning badges or points, which eventually fuels their intrinsic motivation. It’s also valuable for customer training since consumers can earn rewards for participation. They learn more about your brand because they want to move to the next level or rank up on the leaderboard. Which fosters loyalty and improves your profit margin. Another feature to consider is templates. Many systems include customizable badges, level themes, and other assets to make life easier for your development team.

3. Live Video

Most global organizations don’t have the luxury of sending an instructor to every region for on-site training. Thus, live video is one of the most essential LMS features to add to your shopping list. You can host events for your worldwide workforce, including vendors, franchisees, and remote sales teams. As well as schedule live sessions for customers to promote products and share tips. Live video is even a perk for private learners who sign up for courses you sell online. It gives them a way to interact with instructors outside within the self-paced training environment.

4. Live Chat

Live chat allows your team members to communicate with each other and provide feedback. But your employees can also interact with consumers who enroll in consumer education programs. It’s a cost-effective way to provide support and boost collaboration for larger organizations. Unlike live video LMS features, live chat usually relies on text. Which might be more comfortable for introverted customers or employees.

5. Certificate Management

Certificates hold employees accountable, monitor progress, and help you keep accurate training records. For example, you can ensure that every member of the team holds current compliance certificates in the event of an audit. Certificate management features also serve as a source of motivation. Employees and consumers are more likely to participate if they have something to show for it. They’re working toward a certificate that displays their proficiency, which they can share on social media.

6. Built-In Authoring

Built-in authoring reduces software expenses because the LMS for large organizations allows you to develop content and deploy it using a single tool. You can also eliminate compatibility issues since it’s already in the correct format. Lastly, an all-in-one system reduces the learning curve. Your team just has to master one platform. They even save time by using the asset library instead of curating external resources for the course.

7. Shopping Cart

If you plan to sell your courses, you need an LMS with shopping cart features. Learners can sign up for the course via your catalog or landing page, then securely checkout. The vendors usually team up with secured payment providers or set up their own gateways. So, make sure that there are data encryption measures in place to avoid breaches. Some LMS companies also feature personalized storefronts and shopping carts that align with your brand image. When in doubt, ask to see working examples of their eCommerce features. For example, another course provider who’s already set up shop and is actively selling their product online. Then you can evaluate the layout, navigation, and themes.

8. Multilingual

Expanding your market reach means that you have to cater to different backgrounds and language preferences. A multilingual LMS allows you to deploy courses on a global scale. The system automatically detects the user’s location and displays the translated version of the course. The same principle applies to your design teams. Back-end users see localized dashboards in their native dialect. Thus, collaborators can work together on the same project without having to deal with language barriers.


These LMS features are usually included in more robust systems with higher price tags, especially if you want an all-in-one platform that offers every item on the list. However, it’s well worth the investment if you can expand into new markets and keep your global team up to date. Think of all the money you’ll save in other aspects of business operations, such as not having to pay for new hire training because you keep your top talent. Or reducing your marketing budget because customers stay loyal and refer to friends. As you can see, LMS for large organizations has an impact on every department and expense sheet.