Making The Most Of Your Big Data: How To Use Analytics To Identify Hidden Gaps

Making The Most Of Your Big Data: How To Use Analytics To Identify Hidden Gaps
Summary: Curious about how business Big Data analytics help to bridge company gaps? Discover how you can use it to improve your L&D initiatives, customer retention strategies, and overall decision-making.

How Business Big Data Helps You Disclose Company Gaps

By its very nature, Big Data is more complex and in extensive sets that can't be processed by traditional processing software. It can be a powerful tool for organizations to identify gaps and evaluate performance. In short, businesses that harness their data and use analytics can tap into new opportunities. This results in well-informed company decisions, more effective operations, greater profitability, and happier clients. In this article, you will read about how Big Data analytics can pinpoint areas for improvement in your company's activities and help you address them as quickly as possible.

How Can You Leverage Business Big Data?

Cost Reduction

Data processing itself can be costly, and technologies like cloud-based analytics can drastically reduce spending. Additionally, Big Data analytics assist businesses in finding ways to operate more efficiently. For instance, you may find that customers aren't purchasing a specific product or service, and it would be profitable to reduce its production rate or possibly increase marketing efforts in that area to build more awareness.


One of the most significant advantages of leveraging Big Data is being able to support your decisions with facts rather than assumptions. The caveat is total transparency. Employees within the organization must have access to the information required to enhance their decision-making at the individual level. The term "data democratization" is frequently used to describe this company-wide access to data.

New Products Or Services

One of the best methods for gathering and utilizing feedback is Big Data. You're able to gain a better understanding of how clients view your offerings so that you can update your products and make the necessary changes. For example, one source of feedback is social media comments that you can analyze, as it enables you to test various forms of outreach and conduct informal market research. You can examine details regarding performance, lead times, material impact costs, etc., in order to strengthen your foothold in the market.

Employee Performance

Big Data gives you the tools you need to boost staff productivity and lower employee turnover as well. First, you need to identify what you need to measure and why; do you want to strengthen the bond between employers and employees or raise employees' levels of workplace satisfaction? For instance, your employees' work schedules can help you decide which type of learning delivery formats or approaches are best, such as microlearning activities that give them greater flexibility.

eLearning Improvement

Diving into eLearning data gives you the opportunity to comprehend learners' behaviors and identify correlations to their success or failure rates in L&D programs. This means that you can adapt your L&D strategies accordingly to help them achieve their full potential. In a nutshell, LMS reporting features collect a large amount of data from their users, and you can use it to measure user activity, course completion rates, etc. By studying the patterns that are extracted from the various processes, you're able to design courses that suit the needs of your learners and more closely align with your objectives.

Customer Retention

Of course, one of the main goals is to give customers or clients what they want and build brand loyalty. Big Data provides real-time access to information on what customers are likely to buy, what they're talking about, what types of products they've been clicking on online, and so on. This may even be in the form of survey or poll data that tracks trends and allows you to determine where the industry is heading. For instance, customers are no longer interested in certain features or selling points.

Competitive Advantage

Data tools provide greater insight into purchasing habits. Once a business understands how its customers think and what they prefer, it can build a better rapport with consumers and gain a competitive advantage. Competition-wise, your company will be able to understand what it is up against by leveraging data, like which marketing strategies are most successful or which products perform best in certain regions. Customer data can also indicate if the market is shifting from one industry segment to another.


Big Data tools even enable you to map the entire analytical landscape across your organization to keep sensitive information safe and sound. You can detect a broader range of internal threats to ensure that data is protected and stored according to company policy. However, you need to choose the right tool for the task. Our Top LMS Training Software With Learning Analytics Tools list features the leading vendors that specialize in eLearning Big Data.