eLearning Marketing

June 15, 2019

5 Keys For Finding The Right Target Audience For Your eBook

The more accurate you’re about your target audience, the more focused you can be with your marketing strategy. But how do you select the right target audience for your eBook to deliver successful B2B content marketing?

by Philip Gavrilakis

June 14, 2019

How To Generate B2B Leads With An eBook: 4-Step Guide For eLearning Companies

Creating an eBook is considered to be premium content, and it comes at a relatively low cost. How can you plan and market your eBook so that it's beneficial to your business? In this article, I share 4 steps to maximize your eBook content and generate B2B leads.

by Philip Gavrilakis

June 13, 2019

Distributing And Maximizing Your Content Marketing Efforts As An eLearning Marketer

Great content without equally great distribution is by all means not enough. Also, simply sharing content on social media platforms does not count as an effective distribution strategy. How can you succeed in distributing and maximizing your content marketing efforts in your company? In this article, I'll share tactics to distribute your content without relying on social platforms.

by Christopher Pappas

June 12, 2019

6 Lead Generation Best Practices That Work For B2B eLearning Companies

Lead generation is the go-to for a successful B2B marketing strategy. But, how eLearning marketers can leverage content marketing for lead generation purposes? In this article, I'll share 6 proven best practices that will help you target your buyer personas turning them into leads.

by Philip Gavrilakis

June 12, 2019

How To Increase Followers For Your Business On Social Media

With the evolution in technology, the business world is also growing to a higher extent with the help of social media. To promote a brand on a social media platform is a great way to achieve a good number of followers. It is essential to learn a few ways to make an effective mark on social media.

by Jessica Gross

June 9, 2019

5 Content Marketing Strategy Tips That Will Help Your Content Rank And Drive Qualified Traffic

Creating high-quality content to increase your organic search results is one of the best ways to get noticed by readers and search engines. But which content marketing strategy do you need to follow to help your content rank and drive qualified traffic?

by Christopher Pappas

June 5, 2019

Maximizing The Value Of Keyword Research: Complete Guide For eLearning Marketers

The use of keywords or keyword phrases ensures that you establish the main topic for each page of content, thus giving readers a better understanding of what your company is about. But how do you perform a successful keyword research and which mistakes should you avoid in the process? In this article, I'll share 7 tips to add maximized value to your keyword research.

by Christopher Pappas

June 2, 2019

How eLearning Companies Can Combine SEO And Content Marketing For Better Performance

Content makes you stand out, but how you write that content, what links you use, and which are your top priority keywords can boost your SEO to great heights. In this article, I'll explore how your eLearning company can combine content marketing and SEO to reach high-performance levels.

by Christopher Pappas

May 29, 2019

Tailoring Your Content Marketing Strategy To The Right Buyer Personas Of eLearning Niche

Creating buyer personas is key for your content marketing strategy. Marketers can focus on audiences that are likely to prove fruitful while helping their organizations pursue a common goal. In this article, I'll share useful tips on tailoring content to preferred audiences so that marketers have a strong foundation for an effective content marketing strategy.

by Christopher Pappas

May 29, 2019

The Only Way To Build An eLearning Consumer Business

Wondering about launching a direct-to-consumer academy? Apart from Instructional Design and top-notch content, you should design it to stay on the market for a long time.

by Flavio Ubezio

May 26, 2019

The Who, What, And How Behind Successful Content Marketing Strategy Every eLearning Marketer Should Know

Creating a successful content marketing strategy doesn't usually happen on its own. eLearning marketers must be able to produce content that stands out to drive the results they want. In this article, I'll pinpoint the who, what and how eLearning marketers should bear in mind for a top-notch content marketing strategy.

by Christopher Pappas

May 22, 2019

Creating An Effective Editorial Calendar: 4 Steps eLearning Marketers Should Follow

Strategy drives good content marketing, which means you need a comprehensive plan to guide your company's content marketing strategy for the future. In this article, I'll discuss the 4 steps eLearning marketers should follow to create an effective editorial calendar.

by Christopher Pappas