eLearning Marketing

May 20, 2020

The Power Of Content Mapping In Lead Nurturing And How To Leverage It As An eLearning Marketer

Aligning your lead nurturing efforts at every stage of the funnel is a huge part of ensuring they're successful.

by Christopher Pappas

May 8, 2020

What Are Some Top SEO Strategies To Follow?

Webmasters are opting more and more for sound SEO strategies to make sure that your websites get higher rankings on the SERPs of search engines, such as Bing and Google. Learn about some of the top SEO strategies that need to be followed.

by Ivan Danut

May 8, 2020

Producing Optimal Lead Nurturing Content And Emails To Reach The eLearning Audience

It is important to highlight what sets your eLearning brand apart from your competition. The more you let your customers get to know you through your content, the better experience they'll have with you.

by Christopher Pappas

May 7, 2020

5 Ways To Score Leads For Success By Targeting The eLearning Community

Lead scoring might remind you a bit of the “pursuit of happiness.” They are both hard to achieve. However, they are important for your well-being, your personal growth, and your sales revenue.

by Christopher Pappas

April 22, 2020

Setting A Lead Nurturing Strategy For Your eLearning Business

Lead nurturing has many treasures to impart once you incorporate it into your sales and marketing funnel. But before you can successfully do this for eLearning business, you need a strategy.

by Christopher Pappas

March 26, 2020

What Is Lead Nurturing? How eLearning Companies Can Benefit From This Marketing Strategy

Lead nurturing is called that for a reason. It’s a caring, supportive act, using information and insight to develop a relationship with a buyer across every stage of the sales funnel. To nurture a lead is to listen and respond at each turn, using all the learning you’ve gathered to present your product as an answer to the lead’s needs.

by Christopher Pappas

February 23, 2020

7 Insider Secrets To Host A Memorable LMS Marketing Event That Attendees Won’t Soon Forget

Planning a live LMS marketing event takes time and resources. So, you want to make sure that it leaves a lasting impression on prospects. In this article, I’ll share 7 insider secrets to host an LMS marketing event that attendees won’t forget soon.

by Christopher Pappas

January 30, 2020

7 Ingenious Ways To Use Infographics In Your LMS Marketing Strategy

Infographics have become the new norm in digital marketing. Is there a way to pleasantly surprise prospects with innovative infographic ideas? In this article, I’ll share 7 creative uses for these visual marketing tools.

by Christopher Pappas

January 29, 2020

8 Unexpected Internet Marketing Benefits To Exploit When Advertising Your eLearning Product Or Service

Is a digital marketing campaign really the best choice for your eLearning organization? In this article, I’ll highlight 8 unexpected benefits of advertising your eLearning product or service online.

by Christopher Pappas

January 26, 2020

9 Tips To Host A Webinar And Boost Your LMS Marketing Efforts

Are you planning a live event to promote your LMS products' USPs? In this article, I’ll share 9 tips to host an unforgettable webinar for LMS marketing.

by Christopher Pappas

January 24, 2020

5 Reasons Why Affiliate Marketing Is The Need Of The Hour In eLearning

Daily, hundreds of blogs are being posted online on the current eLearning trends and learner engagement strategies. Highlighting the technological aspects of a Virtual Learning Environment is essential. But does it answer all the questions?

by Anand Vardhan Tiwary

January 19, 2020

Make Learning Part Of Your Marketing Mix

People must constantly learn new skills in order to keep up with rapidly changing products, paradigms, regulations, and professional requirements. Successful organizations raise their visibility by providing effective training and education to help customers, members, and channel partners.

by Eric Von Schrader