8 Unexpected Ways That Organizations Can Meet Modern Retail Employees’ Expectations

How Organizations Can Meet Retail Employees’ Expectations
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Summary: What do modern retail employees expect from their employers? How can you meet their requirements and increase your retention rates? Read our 8 valuable tips and keep your workforce happy and motivated.

Adapting To Today's Retail Employees' Standards

The way people shop nowadays is entirely different compared to just a few years ago. The transformation was relatively rapid; there isn't much wandering in stores and waiting in long lines anymore. Instead, we shop online, use apps to browse products, and get personalized recommendations that shape our buying habits. This shift was caused by customers' expectations, but what about the expectations of retail employees? They have their own wants and needs, and it's become essential for businesses to meet them. Retail employees are the ones who greet customers, help them make the right decision, and keep the store fully stocked and clean. So, when they're happy, customers are happy, too. Let's explore all the innovative tricks that companies can use to satisfy their employees and see their profits skyrocket.

eBook Release: The State Of Employee Experience 2023
eBook Release
The State Of Employee Experience 2023
Explore upcoming corporate culture trends and how employee experience can be improved via improving onboarding, training, and employee engagement.

8 Ways To Offer Retail Employees What They Want

1. Flexible Work Arrangements

Much of retail has gone digital, and customer service representatives already solve customer problems from the comfort of their homes. This can happen with many more roles, like merchandisers, who can create product descriptions from anywhere, anytime they want. Flexibility isn't just working from home, though. It's also being able to choose your own schedule. Retail employers realize that people have lives outside of the store and are offering options that can cater to everyone's needs. For example, staffers can split their shifts to go to the gym or do some necessary shopping. They can even work more hours some days and take a mini vacation at the end of the week. Job-sharing can accommodate that as well. Staffers are able to split the hours with a coworker who does the same job so that they can have each other's back when in need.

2. Personalized Training

Since the retail world is moving fast, employees need to keep up with the pace. That's where personalized training comes in, fitting each person's needs and goals. Let's say that a retail employee has a knack for social media. Your company sees their potential and creates a tailored training path for them. They'll learn everything from social media trends to advertising, equipping themselves with valuable skills that can win them a corporate position. You can also enroll your employees in skill development programs with simulations of real-life events that they'll need to encounter at work. For instance, they'll be able to handle challenging customers easier since they have already put their knowledge into practice. Additionally, cross-training can be helpful, as every employee in the store will have a clear picture of each other's work and appreciate the business's operation.

3. Embracing Technology

Technology can transform the way retail employees work, and it's become a necessity. From inventory management systems that ensure all products are in stock to point-of-sale systems that ease transactions, these tools save employees' time and effort. Since these technologies handle manual tasks, staffers can focus on offering customer service or analyzing data to spot trends in customer behavior. However, there are many tools that handle employees' matters as well. Employee self-service platforms put control in the hands of your workforce, as they can upload HR documents, request time off, and change their personal information, all without relying on HR. Keep in mind that technology can also be useful in training, with gamification elements or VR.

4. Health And Wellness

Retail can be a stressful environment, and many companies are stepping up with mental health support programs and facilities. Offer confidential counseling services, workshops on handling anxiety, or virtual therapy sessions. Consider making the working environment more supportive, too. For example, you can create a wellness room for employees to relax during their break, equipped with comfortable couches and a calming atmosphere. On-site wellness facilities are becoming pretty popular, and they can even include yoga studios. To boost their physical health, reward them with gym memberships and health benefits. You should also organize group activities, such as hiking, running, or playing sports. These will not only increase their overall wellness but also bond the teams.

5. Empowerment And Autonomy

Smart organizations realize that their employees have creative ideas and should be on the front lines of store decision-making. Modern retail is all about hearing what every member has to say. Your business may have implemented cool ways for the staffers to share their thoughts, like meetings and brainstorming sessions, but that's not enough. Empower them to gain control by involving them in innovation projects. For example, ask them to find ways to make the store more environmentally friendly and sustainable. This will create a new way of thinking, allowing them to take charge and have the freedom to come up with fresh ideas. Additionally, you can give your employees some guidelines concerning the store's layout and offer them the opportunity to decorate it however they want. After all, it's the place where they spend a large portion of their days.

6. Recognition And Rewards

Every employee appreciates it when their work is recognized. So, surprise your retail teams with rewards and forms of recognition that go beyond the usual, as that will engage them even more. Performance bonuses, for instance, are more than just giving your staffers extra money for a job well done. They show your employees that their hard work impacts business success. "Employee of the Month" can also be effective, but not the traditional approach. Try celebrating different talents and contributions, like outstanding customer service, exceptional teamwork, or innovation, so that every employee gets their moment to shine. This will inspire the whole team and motivate them to try their best for a business that cares about them. For a more personal touch, write personal, handwritten thank-you notes to employees who outdo themselves to express how significant their contributions are.

7. Social Responsibility

Modern employees are actively seeking to work for businesses with social sensitivity who want to give back to the community. Being part of something great gives them motivation and the willingness to try their best. So, grab your team and organize volunteer events to make a positive impact together. You can start by helping local facilities for the homeless or underprivileged and move on to more extensive initiatives like organizing beach cleans, reforestation events, etc. Sustainability is also important; encourage your staffers to go green. Brainstorm together to find ways to reduce waste, save energy, or promote your eco-friendly products. Working for a company that positively impacts people's lives is empowering and makes your people loyal and hardworking.

8. Inclusive Work Environment

A diverse and inclusive workplace means having different people from diverse backgrounds in your organization and ensuring that all of them feel valued and respected. Diversity training teaches your retail staff about different cultures and traditions so that they appreciate their coworkers and customers. You can also encourage creating employee resource groups, such as small clubs for people with the same background, where they can hang out and even work on projects together. These groups can organize events so everyone becomes familiar with each other's struggles and experiences. The workplace will become more welcoming, and everyone's unique lives will be celebrated.


Businesses need to stay up-to-date with the changes in their industries, including their employees' shifting needs. Embracing change needs to be cheered on, as it will help companies be more resilient in times of need. Empowering employees to be active in decision-making and satisfied with their experience at work is crucial in retail, and the above ideas will help you bring the best workplace environment to your stores, ensuring long-term success.