An Introduction To The Usage Of Gamification In Corporate Training

The Usage Of Gamification In Corporate Training

The usage of gamification strategies for corporate training, particularly for serious learning to meet specific learning outcomes, is more than a buzz today. Throughout its journey and evolution over the last 5 years, gamification is a significant part of any organizational learning strategy today and is clearly reshaping corporate training.

Take a look at the following stats:

Worldwide revenues for game-based learning products reached $2.6 billion in 2016 [1]. The global 5-year compound annual growth rate (CAGR) is a robust 22.4%. Revenues will surge to $7.3 billion by 2021.

The usage of gamification in corporate training demonstrates a better learner engagement and creates a sticky learning experience.

In this article, I provide answers to a few questions that you may have as you embark on the usage of gamification in corporate training.

What Is Gamification In Corporate Training?

Gamification for learning is an approach that uses gaming principles and elements to meet the specified learning outcome.

  • By adding fun to the learning experience, the learners can be engaged better.
  • When applied correctly, the gamification in corporate training will demonstrate a higher value in terms of stickiness of learning, better completion rates, and higher application of learning on the job.

Like any other learning strategy, the impact gamification can create in corporate training hinges on how good the concept is, and if it is applied correctly. An effective gamified concept should:

  1. Capture and retain learners’ attention.
  2. Engage them through a relevant and meaningful narrative.
  3. Challenge them.
  4. Provide feedback and pointers for improvement.
  5. Provide a sense of achievement and recognition.

How Does Gamification For Learning Score Over The Traditional eLearning?

Most adult learners find motivation in rewards and recognition and both these aspects are intrinsic to the gamification of learning.

Specifically, the usage of gamification in corporate training scores over traditional eLearning as it:

  1. Enhances learner engagement.
  2. Provides a sense of achievement.
  3. Influences behavior change.
  4. Invokes a healthy spirit of competition.

Does Gamification Based Training Create A "Tangible Learning Gain" Or Is It Just "Fun And No Real Learning"?

At EI Design, when we began our gamification practice, this was the most commonly asked question. This is understandably so as the gamification based learning is more expensive and needs a longer lead time to develop.

So, does it justify this investment? The answer is an emphatic "yes".

You can use gamification in corporate training to influence:

  1. Recall
  2. Retention
  3. Eventual application of learning on the job

Take a look at this diagram that reaffirms the impact you will see with the usage of gamification in corporate training as it will trigger the required gain or change that you are seeking.


Can Gamification Based Trainings Be Offered To Address The Varied Corporate Training Needs?

Absolutely, you can use gamification based trainings to offer trainings like:

  1. Induction and onboarding training
  2. Sales training
  3. Product training
  4. Soft skills training
  5. Professional skills training
  6. Compliance training
  7. Application simulation training
  8. Quality assurance training

This is not all, you can use gamification based trainings to enhance:

  • Traditional eLearning based training
    By adding gamified activities or gamified assessments.
  • Blended Training
    By adding online exercises that feature practice or reinforcement or gamified assessments.

Take a look at this video that features how gamification can be used across the corporate training needs.

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I hope this article provides pointers on what is the value that gamification of learning provides, and why it makes sense to adopt gamification for corporate training.

If you have any specific queries, do contact us or leave a comment below.

Need More?

Want more insights on how you can use gamification to create high-impact corporate trainings and improve your ROI?

Schedule a call with our Solutions Architecting Team.

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