Video Training Techniques For Effective Corporate Training
Effective training is necessary to every corporation’s success. There are various training modalities that can be used separately and simultaneously, and video training is ideal for many trainers and trainees due to the increased engagement with content that video provides. To guarantee a great training video for corporate success, there are 5 techniques that should be implemented consistently when creating or using videos for training: storytelling, sparking discussion, scripting, creative storyboarding, and assessment.
1. Storytelling
Incorporating storytelling in your videos is a simple way to trigger interest and boost engagement. Stories are relatable, so creating a character that trainees can identify with help the online learner understand the message you are trying to teach them. Using the dramatic arc as a guide to storytelling will help you create an exciting training video. In short, the dramatic arc has 7 or 8 guideline steps, depending on your story. First the topic is introduced, then a character and the problem. The plot point or climax of the story comes next, with the main argument and additional arguments following. The result and call to action will conclude your video.
2. Spark Discussion
If you’re creating training videos for an in-person training class or a live online class, writing a script that permits discussion is an innovative way to use video. Using the play and pause buttons in the video player, you can pose questions about the content and spark discussion about what you’re teaching. A creative way to do this would be to have an image of a question mark on the storyboard where you’d like to ask a question, or you can even write out the question in the video, and then pause the video to engage in a conversation about what is being taught.
3. Scripting
To make sure that your trainees understand a tough concept and to encourage teamwork and team building, have trainees take part in script writing for training videos. Using explainer video creation tools like simpleshow video maker, trainers can hand out various training documents to groups of learners, and they can then work together to script a training video from that information. This is a great way to make sure trainees understand a difficult topic or corporate process. You can even gamify the training process through scripting! Award the team with the best training video with something of your choice—merchandise, gift cards, or lunch, just for example.
4. Creative Storyboarding
Creativity helps teams and organizations solve problems in new ways and encourages critical thinking for innovation. Teaching creativity isn’t an easy thing to do, but trainers can help by having trainees create storyboards for videos. The storyboarding process includes setting up images on a canvas that tell a story. The scenes shouldn’t be overcrowded—they should be simple enough for a viewer to look at the canvas without being confused about what is going on visually. Storyboarding can be done using DIY video creation tools, or canvas editing tools like Photoshop and Canva. Gamifying this process would also be fun for trainees!
5. Assessment
When it comes to testing time, videos can be used in several ways. Presenting a video at the end of a training lesson is a quick way to sum up topics and refresh students’ memories before an exam. Showing several microlearning training videos and then creating a quiz on each topic will help trainees learn and retain the information. Another way to assess using videos is pausing the video at designated times and then posing questions for the learners to answer in real time, right after they have heard the information.
Using these 5 video training tips for corporate learning helps ensure the success of all trained employees and ultimately contributes to the success of your organization.
