How To Use Inbound Marketing To Skyrocket LMS Sales
Are you having trouble reaching your target market? Do your traffic stats and conversion rates leave something to be desired? If so, a new promotional plan may be in order. But how do you increase your market share and rise in the search engine rankings when they’re so much competition online? Here are 8 insider tips to skyrocket your LMS sales with a new inbound marketing strategy.
1. Launch A Social Media Campaign
Social media gives you the unique opportunity to get to know your target audience and engage with them on a regular basis. Start a page that’s dedicated to promoting your LMS features, selling points, and real-world applications. You can also post online training tutorials and guides to help your customers get the most from the LMS platform. Social media campaigns allow you to reach out to prospects and keep current customers in the know. Another option is to create a closed group for existing customers, which is a great perk for prospective buyers looking for a more private support resource.
2. Host A Live eLearning Event
Choose the ideal video conferencing tool and host a weekly or monthly live eLearning event to spread the word and skyrocket LMS sales. Post an open invite on social media or your landing page so that everyone can ‘save the date’. You can also record these eLearning events and add them to your YouTube channel or video library for later viewing, thereby driving more traffic to your site. This continues to bring in new customers and build brand awareness.
3. Create SEO Tips And Tricks Articles
Write eLearning articles and mini-guides that provide valuable tips and tricks to your visitors. Include targeted keywords to improve your search engine rankings. But don’t over saturate. Keep it organic so that the content is quick to consume and come across as organic. Focus on topics that tie into your LMS platform, such as how to use the reporting features more effectively or ways to incorporate more interactivity into the eLearning course design with the help of your LMS. In addition, post links to the eLearning articles on your social media page to boost your site stats along with your LMS sales.
4. Invite Visitors To Opt-In For Free eBooks
Encourage site visitors to sign up for a free eBook. All they need to do is provide their email address and some basic information. They gain access to valuable information, and you get to expand your email marketing list. You might even pair this with a monthly eNewsletter that offers updates about your LMS product or new features customers should know about.
5. Post Promo Videos
There are generally two ways to go about video marketing. You can either create a dedicated YouTube channel and encourage viewers to subscribe or you can simply post the videos on your sales/landing page if you plan to publish less frequently. Whichever route you choose, it’s important to produce high-quality visual content that showcases your LMS product. Use animation software to add a touch of humor, or use live actors to enhance realism. You can also invest in screencasting software to give viewers a tour of the LMS platform and its many features.
6. Write A Press Release
A press release can help you attract more attention and build awareness of your LMS brand. The trick is to find a newsworthy angle that also emphasizes your product's USPs. For example, publicize the upcoming release of a brand new add-on or upgrade that will enhance the functionality of your system or the free webinar you’re offering to new customers, helping them master the tool and speed up the LMS implementation process. That said, you should avoid creating a long LMS sales pitch that’s packed with gimmicks and calls to action.
7. Go On A Guest Blogging Tour
Reach out to the top blogs in your industry and ask if you can guest post in the near future. Tell them a bit more about your LMS product and background to start building the rapport. Guest blogging is a win-win for all parties involved. The blogger gets free content for their site. You get to promote your product to an untapped audience and readers have access to tips and tricks from an industry expert. Another option is to post your articles on eLearning Industry, where you’ll reach hundreds of thousands of eLearning professionals.
8. List Your LMS On An Online Directory
Numerous organizations use online directories to save time and identify the top LMS contenders. As such, it may be worthwhile to publish a free listing to get started, then upgrade to premium placement to enhance the benefits. An online directory gives you the ability to reach your target audience and highlight your LMS product’s features, pricing plans, and specs. Users are also able to compare results to weigh the options and see how you stack up against the competition. Lastly, some LMS directories feature a review system wherein customers can provide direct feedback. This increases your credibility for prospective buyers who are still on the fence about sealing the deal.
These 8 inbound marketing strategies can help you increase profits and drive more traffic to your LMS sales page. However, they also serve another very important purpose, which is to foster customer loyalty and maintain a healthy online presence. Customers appreciate the fact that you’re willing to go the extra mile to keep in touch and provide them with ongoing resources. Thus, they are more likely to remain loyal to your brand and provide repeat business.
Drive more traffic to your LMS landing page and boost your conversion rates. eLearning Industry offers a PPC directory that allows you to set your own marketing budget and reach your target audience. Starting at just $0.5 per click, you can get premium placement, which features transparent geo-bidding and traffic reports.