7 SEO Tips for Your LMS Content Marketing Strategy
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SEO Tips For A Successful LMS Content Marketing Strategy

In order for an LMS content marketing strategy to be effective, you need several steps to follow. Thanks to changing algorithms and the surge in the popularity of content marketing, it’s now more challenging than ever to establish an online presence. At least, one that allows you to distinguish yourself from other LMS companies and appeal to your niche audience. Ranking high on the SERPs and attracting qualified leads is the key to unlocking sales. But there’s more to it than simply posting an eLearning article and waiting for prospects to show up. Are there any tips that can help you get maximum online exposure and rise to the top of the search rankings?

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1. Narrow Your Keyword Scope

The most common mistake that content marketers make is trying to appeal to too many people. They use such a broad range of keywords that the content doesn’t really resonate with anyone on a personal level. It merely brushes the surface or lacks practical value. For example, an eLearning article features 10 different keywords/phrases in hopes of attracting 10 different use cases. But it’s best to narrow the scope so that readers know the piece is written for them and their employee training challenges. Focus on 4 or 5 related keywords in every eLearning article or blog post to personalize your LMS content marketing strategy.

2. Research The Competition

Take a look at what other LMS companies are posting and how they incorporate SEO strategies into their content. Which keywords are they using and what is their density? How long are their articles and which topics seem to get the most interest? It’s not a matter of copying them, but learning from their mistakes and using them as inspiration. For example, you can avoid topics that created negative controversy.

3. Include Link Building In Your LMS Content Marketing Strategy

Think of links as an internal map that boosts traffic and site stats by directing readers to other relevant content. This may be eLearning articles you’ve posted on your site or guest posts hosted on external platforms. Whatever the case, it gives you the opportunity to generate more interest through your LMS content marketing strategy. It will also help you rank higher in the search engines. This is due to the fact that pages with a high number of backlinks are perceived as being more relevant in the SERPs. Links also offer another benefit, which is to breathe new life into older content. For example, your most recent eLearning article includes a link to a blog post from last year. Prospects who missed the content when it was originally released will benefit from the still relevant insights. Thus, they’re more likely to build trust in your eLearning brand and eventually convert into a customer.

4. Put Readers’ Intent Above SERPs

SEO should never come at the expense of your readers’ needs and expectations. They’ve clicked on the post or ad because they’re looking for solutions to their problems or helpful advice that will enable them to improve their eLearning ROI and learner engagement. Thus, your content must be organic and relatable. Don’t try to force keywords into every sentence to the point that it’s unreadable or lacks any real-world value. Determine their motivations and pain points so that you can customize the content based on their intent. Focusing on search intent and using LSI and long-tail keywords will add SEO juice and value to your LMS content. Remember, lead nurturing is crucial if you want to turn leads into customers at some point. You can't expect a lead to become a customer right away. You have to guide them through the buyer's journey. Make them trust you, show them why you are the right LMS solution. Your goal should be to gain leads, qualify them, and nurture them by feeding them with the content they need to eventually convert and purchase your LMS or at least start a free trial.

5. Guest Post To Expand Your SEO Reach

As I mentioned earlier, links are the lifeblood of a successful SEO strategy. However, internal linking only works for visitors who are already on your site, while guest posting expands your reach and allows you to tap into a whole new audience. For example, write an informative post for an industry thought leader’s site and integrate links to your LMS landing page. This also helps you build credibility since your content is on a reputable platform that has already established a loyal base.

6. Create Keyword-Rich Headlines That Appeal To Your Niche

You have to hook them from the first line if you want them to keep reading. Otherwise, they’ll never learn about the benefits that your LMS will bring or the USPs that help you stand out from the competition. For this reason, you need to create keyword-rich headlines that appeal to your niche audience. Perhaps a thought-provoking question or statement that centers on their L&D gaps. You can incorporate a touch of humor or find a creative way to capitalize on current events or trends. Just make sure that you integrate your anchor keyword to improve your SEO and rank higher in the SERPs. One thing is certain, catchy headlines in combination with the right keyword focus can bring you valuable leads.

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7. Incorporate Social Media Into Your LMS Content Marketing Strategy

Use social media to reach your audience where they spend the most time. Post links to eLearning articles or videos you’ve recently published on your site, or conduct a poll to gather feedback and improve your LMS content marketing strategy. Facebook, Twitter, and YouTube should be integral parts of your promotional campaign, as they still count when it comes to search engine rankings. For example, a 200-word Facebook post that contains targeted keywords may show up at the top of the results page. Users who click through will have immediate access to your profile/page and familiarize themselves with your eLearning brand. Then they’ll take it a step further by clicking on your LMS landing page link embedded in the post. You’re also able to track social media engagement to determine which topics your followers would like to see more of.

Search Engine Optimization strategies and value-added content are a winning combination. The key is to know the needs of your audience and see things from their perspective. Which keywords would they organically type into the search engine? What topics would they like to read about in order to solve everyday challenges? And how can you emphasize the USPs of your LMS product without making the readers feel uncomfortable or pressured? Effective SEO is all about striking a balance by publishing readable content that also gets your marketing message across.

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