What Are PPC Campaign Management Services?
If you're looking at your pay-per-click (PPC) marketing campaigns as a money-wasting rabbit hole, you need to hire PPC experts. PPC campaign management services help you increase brand awareness and showcase your products and services to your target audience. PPC advertising management enables you to set realistic and effective budgets that improve your ranking and ROI. As a result, clients become aware of your brand and actively research your products. So, how does a specialist build a compelling PPC strategy for businesses? You need to let them know what your short-term and long-term goals are and set a measurement tool to track your success rates. The next step is to build a landing page that shares the same theme and messaging with your ads. But how much are you going to spend daily on your ads? Depending on your sales and overall revenue, your ad spend should be reasonable. Therefore, you can set up long-term campaigns that are profitable.
Is PPC management something you want to expand into? Keep reading to understand how you can leverage this solution and how PPC directories can boost your business.
The Benefits Of PPC Campaign Management Services
1. Brand Visibility
While generating organic SEO traffic is crucial for any business's success, sometimes the paid way is faster. With proper PPC campaign management, you can make your products or services visible to your target audience. You can select the websites where your paid ads are displayed, resulting in qualified traffic. This is especially pivotal for startups and newcomers in congested industries where options are vast. Google Search ads, in particular, place you at the top of search results, boosting brand awareness and visibility instantly. As a result, you convert clients quickly, increasing your revenue significantly and without spending months nurturing relationships and promoting content for all funnel stages.
2. Quick And Measurable Results
Paid promotional campaigns are great at exposing you to your target audience in an instant. However, this doesn't always translate to quick revenue. During the first few months, professional PPC management services collect and track data to understand your audience's behavior, their needs, drop-off points, and issues with your solution. Maybe your website content is poor, and no matter how many people click on your ad, they are thrown off by low-quality articles. This would mean you should invest in top content marketing to publish informative webinars, articles, eBooks, and podcasts. Additionally, the measurable nature of PPC ad results allows specialists to optimize your spending accordingly to align with your business goals and improve your ROI. Therefore, you spend only what you can afford, and your funds don't go in vain.
3. Granular Targeting
Do you know which is the most efficient way to generate new leads that are on the brink of purchasing? Promote your ads in the right channel. How is that possible? Thanks to the data your PPC agency collects, they know where your potential buyers are, their demographics, location, search history, and online behavior. Therefore, they curate ads specifically for their requirements, resulting in quick conversions and higher revenue. PPC ads are not meant to educate online users and take them through a long walk across your sales funnel. Instead, they target customers who already know your brand or product and are thinking of making a purchase soon. Targeting high-intent customers accelerates business growth while bringing money into your pockets.
4. Iterative Testing And Experimentation
Agencies offering PPC campaign management services typically enforce A/B tests to check the potential of two variants. They may check different fonts, color schemes, buttons, and slogans. No matter how experienced a PPC specialist is, they can't know how the audience will respond to different messages. Experimenting is a bit different, though. You can create 3–4 different ad versions and let them run for some time. Based on your target audience's response, you understand which version has the biggest potential. Both formulas are highly informative and beneficial, so you recognize your audience's preferences. However, iterative testing is more cost-effective as you don't have to pay for the promotion of multiple ad versions.
5. Customization
Top PPC agencies manage every aspect of your pay-per-click ads, including targeted keywords, audience, placements, and even zip codes. Depending on the type of a PPC ad and the channel you're promoting it on, you can choose different formats. You may also change your messaging and visuals based on the audience members you're targeting. Curating ads you know your potential customers care about increases audience engagement and ensures every click is qualified. PPC directory listings are equally beneficial as you increase brand visibility within your niche. Creating a free or upgraded listing on trusted directories, like eLearning Industry's, can propel your brand and promote it to clients already searching for products like yours.
6. Optimization
There are two ways a PPC campaign management agency can optimize your ad campaigns: quality score and mobile visibility. A higher-quality score depends on ad relevance, landing page quality, and enhanced user experience. As a result, each click on your ad costs less, and you enjoy better ad positions. Reducing your PPC ad spend allows you to expand your advertising strategies and create broader campaigns that have even larger visibility potential. Moreover, when you try to get people to buy your product, your ads must be displayed effectively on mobile devices, too, since most people use their smartphones to browse the internet and make purchases. Optimizing your ads for mobile use allows you to tap into vast new audiences, expand your reach, and increase your revenue without necessarily increasing your ad expenses.
Why Is SEO And SEM Important?
Relying solely on paid media is not a viable solution to grow your business and maintain its profitability. Attaining expert SEO skills is necessary for producing content that ranks highly in SERPs. It usually takes 4–6 months to start seeing results from your SEO efforts, while it may take 8–10 months before you rank in the top 10. In the meantime, you can invest in PPC advertising as a low-cost way to promote your business. Ideally, integrated SEO and PPC campaigns are the recipe for long-term success. However, if you don't have too much time to invest in SEO, you may implement PPC campaigns alone.
How about SEM? PPC Search Engine Marketing helps you rank highly in Google searches based on the keywords you include in your ad. You need to research relevant niche keywords your target audience uses to conduct a search. Also, you can set your parameters regarding who views your ads. Consequently, your ad has a higher chance of being viewed by high-quality visitors, resulting in purchases. A trustworthy marketing firm doesn't only locate the most powerful keywords but also identifies the negative ones that could possibly hurt your ranking. The same goes for building a complete 360 inbound marketing strategy, where you need detailed SEO analysis to curate powerful content that pushes clients down your sales funnel and converts them into buyers.
6 Top PPC Marketing Services To Propel Your Business
1. Keyword Research
You can't start a PPC ad campaign without having conducted keyword research. This is where an agency offering PPC campaign management services can help you. Typically, most acclaimed firms utilize various tools to identify patterns in people's search behavior and which keywords and phrases they use the most. Then, they categorize them based on the industry, search volume, and competition. Therefore, you know which keywords are powerful and not as competitive and use them in your ad copy, as well as setting effective advertising parameters. Remember that in order to target your ideal customers, you need to identify your main buyer personas and craft a unique USP that speaks to their hearts. However, a keyword and phrase list isn't a one-time thing. PPC agencies keep optimizing and refining it to make additions and removals as they see fit.
2. Landing Page Optimization
SEO PPC management is crucial when you're trying to optimize your landing page for increased conversions. No matter how creative and successful your lead generation techniques are, potential clients may drop off once they land on your web page. Poor design, low-quality content, and boring color schemes are all elements that drive buyers away. On the contrary, landing page optimization means paying attention to headlines, bright colors, keywords, and CTAs and can make a massive difference. For instance, turning your CTA into a clickable button may increase conversions compared to a simple highlighted link. How about your content, though? Landing pages must be informative. Case study articles may be just what you need to showcase how valuable your products are and the success other companies had after they purchased your solution.
3. Geotargeting
Wasted ad clicks are an issue most businesses would like to avoid, and PPC advertising is the solution. Geotargeting allows your PPC experts to curate ads toward specific online users based on their demographics, behaviors, and preferences. This enhanced and personalized user experience helps you target specific locations and become successful in smaller markets instead of trying to beat the top dogs in the entire world. Geo-bidding PPC marketing allows you to bid on specific locales so that you earn the best possible ad rate. As a result, you can grow exponentially in certain locations, whether you are a local or global business. If you own a local company, effective geotargeting helps you gain relevance on map applications. So, when someone searches for businesses close to them, your services appear on the map.
4. Conversion Rate Optimization
Keyword research, landing page optimization, and geotargeting are all necessary components of successful PPC campaign management. Nevertheless, they are not enough for consistently high conversion rates. You must set your KPIs and track them along the way to identify mistakes and make improvements. You may want to track your CTR, cost per conversion, and other key metrics that matter to your business. When your conversion rates drop, it may be an indication that you need to make changes to your landing page. High-converting landing pages typically have concise messaging, a noticeable CTA, a user-friendly design, and engaging media files, like photos and videos. You may enforce A/B testing to decide which CTA is more powerful and which design elements are particularly eye-catching. Your PPC experts can make these small but crucial improvements and make your conversions skyrocket.
5. Competitive Analysis
Do you know what your successful competitors do to get qualified clicks and boost their conversion rates? Agencies offering PPC campaign management services conduct competitive analyses to understand other companies' success formulas. Sure, your ad campaigns should align with your company's needs and goals, but you should look at other businesses for inspiration. For instance, your PPC expert can identify the keywords and phrases others are targeting, their landing pages' design, the digital channels they are most active on, how much they spend on ad promotions, and their marketing results and revenue. All this information helps you get a better understanding of the overall landscape and organize your course of action wisely and strategically. You must stay competitive and informed in a corporate world where customers have so many potential suitors.
6. Remarketing
You're probably running quite a few ads right now on various channels. Some of them perform nicely, while others have a negative ROI. PPC advertisement management keeps track of your most successful ads and creates remarketing campaigns targeting high-value and high-intent clients who have already expressed interest in buying something from you. This is possible thanks to cookies that track people's website visits and help you promote your new ads on the display and search network. Maybe someone added your product to their cart but didn't proceed to checkout and forgot all about you. Your remarketing ad reminds them of your brand, ignites their interest in your product, and boosts sales enablement. There are several remarketing ad types you can invest in, including standard, dynamic, for mobile apps, for search ads, video remarketing, and email list remarketing. The latter allows you to upload your subscriber list on Google Ads and cater your campaigns directly to them.
How Can eLearning Industry's PPC Directory Help You?
So, what is an online PPC directory? It is a database featuring niche-specific businesses, including their names, addresses, websites, contact details, and possibly reviews. Directory listings can boost your business's traffic and generate qualified leads thanks to their uniquely targeted nature. Also, your online reputation and SEO ranking can improve. But don't just submit your business to any directory. You need to find trustworthy and industry-specific directories. eLearning Industry offers a perfect location for companies in the L&D, HR, IT, eLearning, and consulting industries. You can start by creating a free listing and featuring your business in a directory with thousands of annual visits.
Still, is a free listing enough to boost your visibility, or do you maybe need to run a PPC campaign on directories? The difference is that your business is featured at the top of the page and is one of the first 5–10 results visitors see. You don't get buried at the bottom of the page, where chances are very few people will go. As a result, visibility skyrockets, and you get far more website traffic. Take a look at our directory. As you may notice, the first few companies have a "visit website" button on the right side, while the rest don't. These companies run PPC campaigns and allow potential clients to go straight to their websites. People don't have to search for a website link.
Whether you create a free listing or run a PPC directory campaign, your SEO improves massively when you include your business in a credible database. This means that your chances of ranking higher on Google Search improve. Therefore, your organic traffic increases over time, and you can start spending less on paid ads.
Key Takeaway
Differentiating yourself from other brands in your niche has never been an easy feat. PPC campaign management services can help you optimize your ads so they have a positive ROI and get you more customers. PPC ads offer great visibility, as they don't rely solely on SEO to boost brand awareness. Thanks to granular targeting and iterative testing, you cater your ads toward customers who are more likely to purchase from you. Customer profiling is necessary to identify your target audience and help you customize your landing page and ad messaging. The measurable nature of PPC ads allows your experts to constantly track your performance and make improvements.
From analyzing the most powerful keywords and optimizing your landing page to geotargeting, a PPC agency can increase your conversion rates and accelerate growth. Remarketing also helps nurture high-value website visitors who need an extra nudge before they take the final step and purchase your products. If your website content is poor, though, you may need to also collaborate with an agency offering content marketing services to boost your visibility and thought leadership further. Creating a listing in trustworthy PPC directories is also a marvelous solution to get ahead of your competition and gain all the extra clicks you need.
