eLearning Marketing Articles

Here you can find the top articles about Inbound Marketing, Content Marketing, Lead Generation and more!
April 14, 2016

5 Tips For eLearning Quality Assurance: How To Get eLearning’s Worth

Despite the popularity of eLearning, there is a high degree of skepticism and concern being expressed by many Learning and Development professionals on the effectiveness and ROI of technology-aided learning, keeping in mind investments in technology and infrastructure. The principal concern for them is the lack of empirical evidence for learning enhancement, as compared to overheads and associated costs. The only way to relieve them of the skepticism is to provide adequate eLearning quality assurance (QA) and prove that it fulfills the training needs well.
by Heena Nanda
April 13, 2016

Content Marketing For Online Training: Lessons From Aristotle

People who sell courses online for passion and profit are sometimes referred to as “edupreneurs”. Let’s assume you are an edupreneur and have some courses built and installed on a Learning Management System. We’ll focus here on how to make learners aware that those courses exist – without attention paid to this it is not likely they will sell well. The topic of this article is content marketing for online training, and inspiration comes from an unlikely source in the context of modern digital marketing: The Greek philosopher Aristotle.
by David Hill
April 12, 2016

Introducing eBridge: An Online Review And Collaboration Tool To Optimize eLearning Course Development

All of us who are in the business of custom eLearning development are aware of its increasing complexity and the intrinsic need to have an agile process to keep pace with increasing customer expectations. Customers today are looking for just-in-time online status updates, faster turn-around time, and reduced cost for better and enhanced learning designs. Often, the development process includes reviews from multiple Subject Matter Experts (SMEs) and reviewers working from different regions and time zones across the globe without access to a single source to review and get online status updates. Due to varied needs of customers, you possibly use multiple authoring tools to craft the required custom online training solution. In an ideal world, you would love to provide a single interface for all of these (both to your development teams and customers), won’t you? Let us introduce eBridge, which does just that.
by Asha Pandey
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