eLearning Marketing Articles

Here you can find the top articles about Inbound Marketing, Content Marketing, Lead Generation and more!
November 9, 2015

Evaluating Mobile Learning: 4 Ways To Measure The Effectiveness Of Mobile Learning

A big part of learning is evaluation, to ascertain the impact of learning. Although there are some tried and tested methods for evaluation of technology-aided learning, there are no such existing comprehensive frameworks for evaluating mobile learning endeavors. This is because there is a relatively new and lesser number of learning managers or learners who have experience of learning through mobile devices.
by Heena Nanda
November 7, 2015

The Impact Of Social Intelligence In eLearning

Solving complex mathematical equations or creating a written work of art may be a breeze for the most brilliant minds among us, but navigating social situations present an entirely different challenge. Although IQ is often associated with academic progress, social intelligence is a key element in a comprehensive education. In this article, I'll take a closer look at the impact of Social Intelligence in the realm of eLearning.
by Christopher Pappas
November 6, 2015

How To Design Learning Journeys?

Designing blended learning (a.k.a. learning journeys) is not an easy task. You have not only to know and understand the Instructional Design principles, but also to be familiar with all of these learning tools which could effectively influence learners. Well – you can use ADDIE as a basis for your work. I would like, however, to show you another approach on how to design learning journeys.
by Marek Hyla
November 5, 2015

8 Ways MOOC Providers Can Generate Revenue From B2B And B2C Services

Without any doubt, one of the latest trends in eLearning is the wide spread of MOOCs as a free option to online learning. FREE makes MOOCs appealing to a wider audience, but what about the institutions and private companies that generate this eLearning content? How do they generate revenue and make profit out of MOOCs? Can education be considered as a product, and how ethical this might be? In this article, I’ll explain how revenue can be generated from MOOCs for Business-to-Business (B2B) and Business-to-Customer (B2C) Services.
by Marisa Keramida (M.Ed.)
November 5, 2015

Evaluating Training Effectiveness And ROI

The price of training and all accompanying activities concerns all managers, and, in fact, should concern the Instructional Designers as well. What reason is there to conduct further trainings if the benefits of the ones already conducted have not been assessed? How to convince one’s manager that it is worthwhile (and profitable) to continue the training program and expand it to include other departments if you have no data to profit cost ratio to back you up? How, then, does one calculate training effectiveness?
by Michael Treser
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