eLearning Marketing Articles

Here you can find the top articles about Inbound Marketing, Content Marketing, Lead Generation and more!
September 6, 2015

The Benefits Of Custom Mobile Learning Solutions For Your Company

In one of my earlier articles, “Top 5 Tips For Innovative eLearning Development”, I had touched upon two significant challenges that Learning and Development teams face today. First is, how to enhance efficacy of learning; second being what learning strategies should be adopted to ensure both learning and business mandates are met. Adopting custom mobile learning solutions for your company could be one of the measures to mitigate these challenges.
by Asha Pandey
September 6, 2015

4 Mistakes Creating an eLearning Course

If an eLearning course doesn’t truly engage the self-motivated student, you’ll have a failure on your hands. Many of us think the transition of live workshop courseware to eLearning is as easy as recording an existing PowerPoint as a movie for viewing on a LMS website. I made plenty of mistakes attempting to create a self-study course directly from a traditional, live classroom course. It is easy to underestimate the courseware preparation and content differences between eLearning and traditional classroom learning.
by Ken Whitaker
September 4, 2015

Blended Learning ≠ eLearning Course + Workshop

Blended learning could be a very powerful approach to building competencies. I see, however, a major problem - many of educators still understand it as a simple conglomerate of an eLearning course, used as a pre-work or post-work, with traditional training. In this post I will discuss this issue and present an example of an excellent blended learning process.
by Marek Hyla
September 3, 2015

6 Tips To Price Your eLearning Courses

Content development, target audience research, and marketing are usually regarded as the most important elements of developing a successful eLearning course. Figuring out the perfect price point of the eLearning course belongs at the top of the list. In this article, I’ll go over 6 top tips on how to price your eLearning courses to sell.
by Christopher Pappas
September 3, 2015

Humanitarian eLearning: Helping Humanitarian Organizations Save Lives

Does eLearning have a crucial role to play in humanitarian organizations? The World Health organization (WHO) seems to think so. Earlier this year, the WHO published a report stating that eLearning could be the key to solving the current global shortfall of 7.2 million healthcare workers, particularly in developing countries where the need for healthcare workers is the greatest. But healthcare is just one very specific area where eLearning can further humanitarian causes – what else does humanitarian eLearning have to offer?
by Chris Barnes
September 3, 2015

Getting To Know ADDIE: Part 3 - Development

The development’s stage involves having the format and the plan of the course approved by the higher-ups/clients and getting the Instructional Designers engaged with it. The Instructional Designers will be using content authoring tools to bring the concepts and ideas laid out in the course plan to life. This is where the storyboards, sketches, and detailed descriptions of various course elements you created during the Design stage will come in handy.
by Michael Treser
September 2, 2015

The Insider's Guide To Authoring Tools Pricing Models

The key to developing a successful eLearning experience is using every tool at your disposal. But first, you have to know what those tools are and what resources they'll require. If you're trying to build up your eLearning toolbox, then you are in the right place. Below I'll explore the authoring tools pricing models for both installed self-hosted and cloud-based solutions that you might want to consider.
by Christopher Pappas
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