eLearning Marketing Articles

Here you can find the top articles about Inbound Marketing, Content Marketing, Lead Generation and more!
August 24, 2015

Getting To Know ADDIE: Part 2 - Design

In the previous installment we took our first look at the ADDIE model. We learned its general characteristics, considered its advantages and disadvantages, and also discussed at length the first stage of the ADDIE methodology - Analysis. In this installment we will tell you about Design, the second stage of the ADDIE methodology. All the requisite data is gathered during the analysis stage. Once we have learned what the course’s target audience is, set the goals we aim to achieve, and determined the best way to deliver the information, it is time to set about laying out the structure of the course. This is precisely what happens during the second stage.
by Michael Treser
August 23, 2015

6 Pros Of eLearning Content Development Outsourcing

Today, outsourcing content development is a fairly well established practice for several organizations. However, what works for one organization and helps them leverage on an offshore partner may not work for another. So, how can you determine if you should evaluate eLearning content development outsourcing? The answer lies in looking at the pros of content development outsourcing and comparing them against the triggers of your outsourcing need. In this article I will outline the pros of content development outsourcing and how you can use these pointers and arrive at the right strategy to outsource and create a successful partnership that you can leverage on.
by Asha Pandey
August 22, 2015

Social Learning: 3 Ways Of Twitter Utilization To Support And Enhance The Impact Of Instructor-led Training

New-age web-based social learning tools such as Wikis, Blogs, Podcasts, Videocasts and Media sharing sites such as YouTube, social networking sites like Facebook or LinkedIN, content aggregation and organization, such as RSS (Really Simple Syndication) feeds and tagging tools as well as social messaging sites like Twitter, can create collaborative knowledge with the concerted efforts of all learners. The utilization of micro-blogging sites like Twitter include sharing different types of media files along with short and concise text, which can contribute to interaction in the classroom and improve the quality of knowledge imparted.
by Heena Nanda
August 21, 2015

The Power Of Personalization In eLearning

Ask 10 people to order a pizza and you’ll see just how individual we all are and that there are endless ways to create personal savory perfection. Thin base or thick? Order in or take out? More mozzarella… but hold the anchovies, thanks! Personalization allows us to add a touch of the pizza experience to eLearning through customizing content and features to the learner’s individual needs, preferences, and learning style. Through applying personalization in eLearning, learning content can be presented to the individual rather than the group… and allow everyone to choose their own toppings!
by Ruby Spencer, CTDP
August 20, 2015

3 Mistakes You’re Making With Gamification In Business

Gamification in business—whether you’re designing a training program or you’re trying to motivate employees in a specific way—can be extremely successful. But even though it’s a popular learning and development trend, gamification can fail if you don’t use it correctly. Knowing a few of the most common mistakes can help you avoid errors when using gamification at your organization.
by Christie Wroten
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