eLearning Marketing Articles

Here you can find the top articles about Inbound Marketing, Content Marketing, Lead Generation and more!
September 4, 2015

Blended Learning ≠ eLearning Course + Workshop

Blended learning could be a very powerful approach to building competencies. I see, however, a major problem - many of educators still understand it as a simple conglomerate of an eLearning course, used as a pre-work or post-work, with traditional training. In this post I will discuss this issue and present an example of an excellent blended learning process.
by Marek Hyla
September 3, 2015

6 Tips To Price Your eLearning Courses

Content development, target audience research, and marketing are usually regarded as the most important elements of developing a successful eLearning course. Figuring out the perfect price point of the eLearning course belongs at the top of the list. In this article, I’ll go over 6 top tips on how to price your eLearning courses to sell.
by Christopher Pappas
September 3, 2015

Humanitarian eLearning: Helping Humanitarian Organizations Save Lives

Does eLearning have a crucial role to play in humanitarian organizations? The World Health organization (WHO) seems to think so. Earlier this year, the WHO published a report stating that eLearning could be the key to solving the current global shortfall of 7.2 million healthcare workers, particularly in developing countries where the need for healthcare workers is the greatest. But healthcare is just one very specific area where eLearning can further humanitarian causes – what else does humanitarian eLearning have to offer?
by Chris Barnes
September 3, 2015

Getting To Know ADDIE: Part 3 - Development

The development’s stage involves having the format and the plan of the course approved by the higher-ups/clients and getting the Instructional Designers engaged with it. The Instructional Designers will be using content authoring tools to bring the concepts and ideas laid out in the course plan to life. This is where the storyboards, sketches, and detailed descriptions of various course elements you created during the Design stage will come in handy.
by Michael Treser
September 2, 2015

The Insider's Guide To Authoring Tools Pricing Models

The key to developing a successful eLearning experience is using every tool at your disposal. But first, you have to know what those tools are and what resources they'll require. If you're trying to build up your eLearning toolbox, then you are in the right place. Below I'll explore the authoring tools pricing models for both installed self-hosted and cloud-based solutions that you might want to consider.
by Christopher Pappas
September 2, 2015

Is eLearning Ageist?

We live in a world where being young is seen as a positive bonus in itself and seems to be a prerequisite for entry to, and advancement in, many industries today. This is particularly true in computer and hi tech industries, but is rapidly spreading to other traditional industries too. While the world is in a tizzy spin trying to “catch ‘em young”, I wonder about the eLearning Industry’s take on catering to the not-so-young.
by Heera Edwin
September 1, 2015

eBook Release: Creative Instructional Design - 7 Learning Strategies That You Can Use

When it comes to Instructional Design, Asha Pandey is certainly an expert you can count on. The Creative Instructional Design Featuring 7 Learning Strategies eBook not only is full of fresh ideas (at last!), but also presents a series of specific examples and case studies to ensure application in real work environments. If you’re looking for impactful learning strategies and exceptional Instructional Design tips, this eBook is ideal for you.
by Christopher Pappas
September 1, 2015

Success And Inhibiting Factors Behind The Instructional Design Of Collaborative eLearning Activities

A quick look on eLearning job advertisements and one will immediately notice the increasing demand for instructional designers capable to create collaborative eLearning activities, by taking full advantage of social media, as learning tools. However, despite the demand and the many articles written about the effectiveness of social learning and its direct impact in eLearning, collaborative eLearning activities are still not frequently integrated into the instructional design to the extent we would expect. In this article, I’ll present the factors that contribute to the success of collaborative eLearning activities, as well as the inhibiting factors that make Instructional Designers reluctant to include them in their instructional design for eLearning.
by Marisa Keramida (M.Ed.)
September 1, 2015

7 Tips To Expand Your eLearning Participation Rates

So your latest eLearning course has been released to the organization amid much anticipation and excitement. All of the time and energy that went into developing this new training will now finally begin to pay dividends. However, the hoped-for participation and interest on the part of the workforce just never materialized. What went wrong? Is the course too long? Is it too difficult? Maybe our research into the type of training the employees want was off. Whatever the explanation, this is often the fate of new eLearning initiatives. But it doesn’t have to be. Check 7 ways in which you can expand your eLearning participation rates.
by Andrew Hughes
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