eLearning Marketing Articles

Here you can find the top articles about Inbound Marketing, Content Marketing, Lead Generation and more!
Higher Order Questions In eLearning: What eLearning Professionals Should Know
eLearning Design and Development
July 19, 2015

Higher Order Questions In eLearning: What eLearning Professionals Should Know

Multiple choice and true or false questions have their uses, but higher order questions take learning to the next level. Rather than giving simple one word responses, your learners must think abstractly and search their knowledge banks to arrive at the correct conclusion. In this article, I’ll delve into the basics of higher order questions, as well as the various types you can use in your eLearning course. Finally, I’ll give you 4 tips on how to properly integrate them into your eLearning experience.
by Christopher Pappas
Storyboarding: A Simple Way To Get Professional In Course Authoring
eLearning Design and Development
July 19, 2015

Storyboarding: A Simple Way To Get Professional In Course Authoring

You will be well served by making a habit of drafting a rough scheme of the course before starting any actual work on it. This draft should outline the main pages of the course, and will aid you all the way throughout the course creation. eLearning professionals call such drafts “storyboards” and use them extensively. Let’s take a closer look at what storyboards are, and how you can use them to start building better courses in a more efficient manner.
by Michael Treser
Learning Battle Cards: A New Tool For Instructional Designers
Instructional Design
July 18, 2015

Learning Battle Cards: A New Tool For Instructional Designers

There are many models which should be taken into account while designing instructions. As an Instructional Designer you know them all; you can mix and match ADDIE with Kolb Cycle, 9 Events of instruction with Bloom's taxonomy... You may even know how to use brain rules and take care of your development process' Flow. Ok, so you are an Instructional Designer expert. But don't you feel overwhelmed with all these new tools and methods, which may be used for learning but you don't know them well enough to fit them into your development process?
by Marek Hyla
Summative Assessment In eLearning: What eLearning Professionals Should Know
eLearning Design and Development
July 17, 2015

Summative Assessment In eLearning: What eLearning Professionals Should Know

A successful eLearning experience gives learners the gift of mastery, whether it be skill sets, knowledge, or a specific task. The question is: how do you put your learners to the test in order to determine their proficiency level? In this article, I’ll present 5 different types of summative assessment and I'll reveal 4 tips for using summative assessment in eLearning.
by Christopher Pappas
Employee Engagement Versus Employee Energy
Corporate eLearning
July 16, 2015

Employee Engagement Versus Employee Energy

I read a really interesting article recently from Chief Learning Officer (CLO) about minions. You know, those little yellow guys with the weird overalls and obnoxious, yet cute laughs. Even if you don’t have children, you can’t get away from advertisements featuring these minions. They are everywhere—on billboards, in television commercials, on t-shirts, and in CLO articles. So why is a respected learning organization like CLO writing about an animated children’s movie character? It’s all in the name of engagement.
by Stephanie Ivec
Profitable Uses Of Online Learning In Higher Education
eLearning Market
July 16, 2015

Profitable Uses Of Online Learning In Higher Education

There are 4 distinct models of online learning in higher education: for-credit, research, pre-matriculation, and post-graduation. We researched the activities of 136 U.S. educational institutions, determined the relative frequency of the different models, and analyzed the results by funding source (public vs. private), enrollment, and endowment size. The results indicated that while two of the models are fairly broadly implemented, significant opportunities remain across all institution types in the other two models for differentiation and revenue generation.
by Scott Moore
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