eLearning Marketing Articles

Here you can find the top articles about Inbound Marketing, Content Marketing, Lead Generation and more!
June 8, 2015

Catalog eLearning Courses vs Custom eLearning Courses: 6 Factors To Consider

Not sure whether you should choose a custom eLearning course or a pre-built one? Whether you’ve opted to go with a catalog eLearning course for your learners or have decided to start from scratch and develop a custom eLearning solution, choosing the right eLearning course and vendor is essential. In this article, I´ll share 6 valuable tips to help you choose the best custom and catalog eLearning courses addressing to your audience.
by Christopher Pappas
June 8, 2015

How To Build An Agile eLearning Authoring Team

Doing more with less has been a mantra in corporate training departments for the last decade and if you’re an eLearning manager looking for new ways to develop eLearning more efficiently, read on. Likewise, the ability to create home-grown courses on a shoestring budget has an obvious appeal and certainly is a way forward for small businesses as an accompaniment to their one-to-one training. So how do organizations - large and small - ensure that training is well designed, compliant and adds value to the business?
by Li Whybrow
June 7, 2015

Instructional Design Models And Theories: The Situated Cognition Theory And The Cognitive Apprenticeship Model

The Situated Cognition Theory, outlined by Brown, Collins, and Duguid in 1989, is centered around the idea that knowing is “inseparable” from actually doing and highlights the importance of learning within context. In the same year, Brown, Collins, and Newman also developed the Cognitive Apprenticeship Model, in which they identified several teaching methods for learning within context. In this article, I’ll briefly explain the basic principles of both the Situated Cognition Theory and the Cognitive Apprenticeship Model and I’ll give you some tips concerning the practical application of each in eLearning course design.
by Christopher Pappas
June 7, 2015

Using Whiteboard Animation For Training And eLearning

Most Institutes and organizations are still using the board (white/black) techniques to teach their students/learners. Whiteboard animation is the concept of teaching the learners digitally while maintaining engagement. This mode can be altered with some interactivities and voice-overs. Whiteboard animations can play a huge role in eLearning industry when using proper delivery methods. With an effective script and storyboarding it can also be used to create better engagement for eLearning.
by Soni Amit K
June 6, 2015

10 Netiquette Tips For Online Discussions

As an online learner, you already know that participating in your eLearning course online discussions contributes to your critical thinking and writing skills' development. However, there is a netiquette code for online discussions too. In this article, I’ll share the 10 top netiquette tips for participating in online discussions, so that you will be able to make the most of your eLearning experience.
by Christopher Pappas
June 4, 2015

The LinkedIn Guide For eLearning Professionals

You are almost constantly online; But are you sure that you are successfully promoting your eLearning professional identity? LinkedIn is a social network that has been used by countless employers and business professionals to connect, hire, and market. With a bit of creativity and ingenuity, eLearning professionals are now using LinkedIn to transform their eLearning courses into memorable and highly collaborative online experiences. In this article, I'll share a LinkedIn guide for eLearning that will give you invaluable tips that will help you use this professional network for the benefit of your eLearning career.
by Christopher Pappas
June 4, 2015

Before The Build: Working With Subject Matter Experts and Asking the Right Questions

Want your eLearning course to be successful? Henry Ford once said, “If everyone is moving forward together, then success takes care of itself.” Unless you live in the middle of the ocean or on a space station, you’ve probably driven past at least a few Ford vehicles today, so I’d say Henry Ford knows a little something about success! However, sometimes working together is easier said than done. From difficult Subject Matter Experts (SMEs) to cranky coworkers, there can be challenges when you’re working with a group. That’s why it’s important to set a good foundation for collaboration and review before you even begin building your course.
by Stephanie Ivec
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