eLearning Marketing Articles

Here you can find the top articles about Inbound Marketing, Content Marketing, Lead Generation and more!
May 22, 2015

Level Up With eLearning Games

Games are everywhere. You may consider yourself a serious, down-to-earth person, but I bet you’ve been exposed to a game recently—maybe without even realizing it. Does your car have one of those fancy dashboard systems that tells you when you’re driving fuel efficiently, or how your current gas mileage is compared to the last trip you took? Do you try to beat your previous gas mileage each time you drive somewhere? That’s a game! In a way, your car is training you to drive more fuel efficiently. The machines really are taking over…
by Stephanie Ivec
May 20, 2015

Instructional Design Models And Theories: Keller’s ARCS Model Of Motivation

John Keller is the founder of the ARCS Model of Motivation, which is based upon the idea that there are four key elements in the learning process which can encourage and sustain learners’ motivation. These four elements form the acronym ARCS of the model and stand for Attention, Relevance, Confidence and Satisfaction (ARCS). In this article, I’ll describe each one of them and I’ll share some of the eLearning strategies that eLearning professionals need to know in order to develop really engaging eLearning courses.
by Christopher Pappas
May 19, 2015

The Online Learning Teaching Techniques

While the world of online education is exciting for its potential to reach students individually, the tools available for teachers to use are rapidly changing. As a result, it is important to consider what techniques have already been implemented with pedagogical success through particular online learning tools. This will save teachers’ time and frustration, as they cannot possibly implement every technique.
by Leia Dolphy
May 18, 2015

6 Benefits Of Using HTML5 In eLearning

HTML5 in eLearning is being touted as the wave of the future in the world of eLearning, but is it really able to stand up to the ever-popular Flash? Because it is the new standard, it’s essential for eLearning professionals to get on board and start using HTML5, in order to be able to collaborate with other pros and eLearning content developers. Businesses looking for online training deliverables will also be opting for HTML5 courses, instead of Flash, which means that they’ll inevitably be looking for eLearning professionals who are familiar with HTML5 tools. In this article, I’ll highlight 6 benefits of using HTML5, eLearning professionals should know.
by Christopher Pappas
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