eLearning Marketing Articles

Here you can find the top articles about Inbound Marketing, Content Marketing, Lead Generation and more!
May 16, 2015

Instructional Design Models and Theories: The Component Display Theory

The Component Display Theory was introduced in 1983 by M. David Merrill to work alongside Reigeluth's Theory, with the first detailing the “micro elements” of an effective instructional design, though Reigeluth's theory the “macro elements”. The Component Display Theory soon gained popularity among instructional designers and in 1994 Merrill presented a new version of it, known as the Component Design Theory. In this article, I’ll go through its basic principles and how they can be applied to instructional design for eLearning.
by Christopher Pappas
May 16, 2015

How To Use IFrames And Multimedia To Enhance Your Assessments

Assessments can often underwhelm our learners. We invest a lot of time and energy creating rich, engaging content, only to present a bland final impression of the overall eLearning experience via the final assessment. IFrames, and the use of freely available social media streams, allow us to greatly enhance our assessments and engage the learner in a richer assessment process. In this article, I will show you how to introduce dynamic and interactive media to your assessments and hopefully engage your learners in new and interesting ways to interact with your content.
by James Sheil
May 15, 2015

Top 9 Reasons To Develop Custom eLearning That Engages Employees

There are many benefits that Learning and Development professionals find in custom eLearning development, but increasing your employees’ engagement is one of the top. In this article, I’ll delve into why and how you can develop custom eLearning courses in order to make your online training immersive, interactive and engaging for every employee of your corporate learning audience.
by Christopher Pappas
May 15, 2015

eLearning Communication: The Most Important Non-Technical Skill For eLearning Success

Experienced instructional designers and eLearning developers know a lot about creating effective and engaging courses. In corporate settings where time is money, we only have minutes – or seconds – to state our points. Without credibility and respect, we are too often bullied and pushed around into decisions that don’t always make good sense or could steer the project in the wrong direction. Learn about the one skill that can make or break a successful eLearning career.
by Geoffrey Peart, M.Ed, CPLP
May 14, 2015

eLearning Insights: “Do You Really Need eLearning?”

In today's IT era many organizations and institutions are using eLearning because it can be as effective as traditional training but at a lower cost. Developing eLearning is more expensive than preparing classroom materials and training the trainers, especially if multimedia or highly interactive methods are used. However, delivery costs for eLearning (including costs of web servers and technical support) are considerably lower than those for classroom facilities, instructor time, participants’ travel and job time lost to attend classroom sessions.
by Soni Amit K
May 13, 2015

How To Create A Motivational eLearning Experience: 6 Tips For eLearning Professionals

To create factors that stimulate the desire and energy in your learners to be continually interested and committed to your eLearning course; this is the art of eLearning motivation. But how can you perfect this art? In this article I will share 6 key tips to create motivational eLearning courses, so that you can offer your audience a deeply interesting and engaging eLearning experience.
by Christopher Pappas
May 13, 2015

Building Motivation And Feedback With Gamification

Every year millions of Americans tune in to watch the Super Bowl, with a record-breaking 114 million watching in 2015. This year’s game was one of the best in Super Bowl history (can we never relive 2014, please?) and the excitement was in part because of the contrast between the two teams’ ball handling. The Patriots set a record with 37 completions by Tom Brady. The Seahawks had only one-third as many completions, and then likely lost the game after an intercepted forward pass through from the one-yard line.
by Jayme Jenkins
May 13, 2015

Backchannel Applications: Embrace The Backchannel

Those in the BYOD (Bring Your Own Device) movement in K-12 and Postsecondary education advocate for multiple means of communication among teachers and students that include using devices equipped with backchannel applications. These applications, which allow for a digital conversation while a verbal conversation is happening, can allow those who are afraid to speak in class, or those who prefer not to speak in class, to contribute to the discussion through written responses. Those who are shy and those who are introverted have an outlet that is suitable to their personalities, which helps them contribute to the conversation in productive ways.
by Heather MacCorkle Edick
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