eLearning Marketing Articles

Here you can find the top articles about Inbound Marketing, Content Marketing, Lead Generation and more!
March 7, 2015

Self­-paced, Teacher­-directed: Vocabulary Software Helps Online ESL Learning

Finding the right balance between structure and flexibility is key to your success as an online instructor. This is especially true with ESL classes and English language courses, where students progress at different rates towards the same goal. But, how can you provide students with enough guidance to keep them on track, while still allowing for individualized study?
by Chassie Lee
March 6, 2015

The Key To Innovation In Educational Technology

Educational technology companies face a unique challenge in finding ways to innovate: their products don’t have to work in order to succeed. In fact, many educational products don’t work, yet they still sell and even find passionate proponents. Plenty of ideas in education drift along, find purchase with the right crowd, and as long as they present a more engaging method of learning than traditional schooling, are hailed as innovative. Learn more from Grovo!
by Jeff Fernandez
March 5, 2015

Data’s Dirty Secret: Is Your e-Learning Getting Results?

According to Jack Welch, the former CEO of General Electric, “An organization's ability to learn and translate that learning into action is the ultimate competitive advantage.” Is your e-Learning getting results? Well, first let’s talk about what kind of results you’re looking for. Ultimately, e-Learning isn’t just about reducing the cost of training—although that’s a nice benefit too! e-Learning is about driving business results by improving employee knowledge and performance.
by Stephanie Ivec
March 4, 2015

Implementation Of The Experience API Within The SOFAD Author Environment

This experimentation was conducted in the course of the regular activities of GTN-Québec, with the technical support of the SOFAD IT team. The purpose of the experimentation is to make recommendations available to the education community on the implementation of this new standard in the online learning field. The following lines briefly present the approach taken for implementation of the xAPI specification within our author environment. We first explain why we decided to design our own plugin (SOFAD/author). We describe the limitations we encountered with SCORM. We show how the implementation of xAPI in our authoring environment allowed us to solve the limitations encountered with SCORM. We identify some possible issues and constraints with this new standard. Finally, we propose some recommendations.
by Moussa Traoré,PMP
March 2, 2015

Gaming Design For eLearning

Gamification is the buzz word in eLearning at the moment, but of course, you don’t want to gamify eLearning for the sake of it. In this post, you’ll explore the principles underpinning good gaming design for eLearning, and set out an eight point checklist to help you create better, gamified learning.
by Li Whybrow
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