eLearning Marketing Articles

eLearning Marketing Strategies

May 3, 2019 | Sponsored

Best LMS Website Design: How To Create Powerful First Impressions Through Stunning Visuals

You never get a second chance to make a first impression. So it's probably best practice to make your first impression a longlasting positive one. But after content and SEO, what boasts the perfect design for your site?

by Gordon Johnson

Mobile Learning

May 2, 2019

5 Advantages Of Developing An eLearning App With A Mobile LMS Versus Mobile-Optimized

Desk-based LMS are frequently pitted against mobile eLearning technology, so we’re already familiar with that space. But is there truly a significant difference between native mobile apps and responsive LMS content?

by Christopher Pappas

Educational Technology

May 2, 2019

Editors' Choice

Are Textbooks Becoming Obsolete?

In their 2019 Annual Letter, Bill & Melinda Gates claimed that "textbooks are becoming obsolete". I look at whether textbooks really are becoming obsolete, and if eLearning solutions should be used to augment or replace them. The answer is more complex than a soundbite; the trends are clear.

by Richard Anning

eLearning Marketing Strategies

May 2, 2019 | Sponsored

Writing Top Notch Content - And How To Engage LMS Buyers

If you aren't a professional writer yourself, it can be hard even to know where to start, let alone to proceed after you have jotted something down. Still, it is of enormous importance that your content is of very high quality. But how do you implement professional writing without having an in-house writer?

by Gordon Johnson

Corporate eLearning

May 2, 2019

How Internal Marketing Can Build Learner Engagement

According to LinkedIn’s Workplace Report 2019, organizations only spend as little as 15% time and resources to market their eLearning courses to their employees. It’s time to go beyond simple e-mails to employees to complete their eLearning courses and rely on modern marketing techniques.

by Debadrita Sengupta

Learning Management Systems

May 1, 2019

8 ROI-Boosting Employee Onboarding Training Tips For SMBs

Onboarding software isn’t solely for large organizations with hundreds of employees on their payroll. In this article, I'll share some ROI-boosting employee onboarding tips for SMBs.

by Christopher Pappas

Simulation and Scenario-Based Learning

May 1, 2019

Editors' Choice

Storytelling With Scenario-Based eLearning: Why It's Not Just For Books

Stories have been used by humans for generations to make sense of the world. So, why not take full advantage of the impact storytelling has on your eLearning? With scenario-based eLearning, harness the power of storytelling to create a more compelling and meaningful learning experience.

by Sophie Doust

eLearning Marketing Strategies

May 1, 2019 | Sponsored

SEO For LMS Websites: What It Takes To Get To The Top Of Google Search

It's not always evident which techniques we need to apply to make sure our websites are SEO optimized. Which rules must we absolutely not break? And which trends must we follow to make sure we rank the way we should be ranking?

by Gordon Johnson

Corporate eLearning

May 1, 2019

The Manifold Benefits Of xAPI

xAPI, Experience API or Tin Can API. If you’re connected to the eLearning or training industry, chances are you’ve heard these terms recently. In this article, we'll discuss in detail what xAPI is, and how it can benefit corporate organizations.

by Debadrita Sengupta

Content Marketing

April 30, 2019

Free eBook - Digital Content Marketing Strategy For eLearning Marketers: An Essential Guide

With so many competing eLearning companies on the market, the odds are that multiple organizations are offering similar content marketing solutions. To solve that problem, brands can use content to establish credibility. Which educational brand is more likely to win a new customer? The one with the pretty logo or the one that offers a library of useful content?

by Christopher Pappas

Mobile Learning

April 30, 2019 | Sponsored

How To Leverage mLearning To Train Your Multigenerational Workforce

With most organizations having a mix of 4-5 learner profiles, there is a pressing need to have a learning strategy that can resonate with all of them. In this article, I show you how you can use mLearning to train your multigenerational workforce.

by Asha Pandey

Mobile Learning

April 30, 2019 | Sponsored

Taking Learner Engagement To The Next Level With A Mobile-Friendly LMS

Learner engagement is the ultimate goal for L&D, and mobile learning can be a route to improving it. Today, we’re looking at how mobile impacts engagement, and why a mobile-friendly LMS is a vital part of the equation.

by Alice Rowan