eLearning Marketing Strategies

June 3, 2020

The LMS Websites That Have The Best Content

When the ideal buyer hits a website, they want one of these two things: They want to know what you do, or they are looking for a specific bit of information.

by Gordon Johnson

June 3, 2020

Catapulting A Lead Nurturing Campaign To Bring Long-Term Success For Your eLearning Business

In the end, you'll have to measure the success of your lead nurturing campaigns. To do that, you’ll need to analyze the results of your efforts in different ways too.

by Christopher Pappas

June 2, 2020

11 Unexpected Ways To Start Getting More Customer Reviews For Your eLearning Brand

Customer reviews are all the social proof you need to drive purchases and collaborations. They make you look trustworthy and they also build your brand awareness. Collecting online customer reviews for your eLearning Brands is essential. In this article, you'll find 11 amazing ideas to actually help you get what you're asking for from your existing customers!

by John Crabill

May 30, 2020

The Challenge Of Measuring The Lead Nurturing ROI Of Your eLearning Marketing Campaign

So, you’ve created several campaigns for lead nurturing to increase your brand awareness. Kudos to you. Are they bringing you the results you hoped though? One thing is sure: you need to understand if your lead nurturing process is working or not.

by Christopher Pappas

May 29, 2020

Top 10 Best LMS Websites For SEO: Who Wants To Be On Top (Of Google)?

A website is never done, but rather requires regular updating. To continue to rank highly and be competitive—and thus be found in the running for the community curation part of this—a website will need to meet certain technical standards and certain user standards.

by Lynne McNamee

May 26, 2020

eBook Release: Top LMS Websites List For 2020

With disparate teams making decisions, having a well-constructed, easily navigable, and highly optimized website will make the difference for which LMSs will survive—and thrive—and which won’t.

by Lynne McNamee

May 23, 2020

Testing Your Lead Nurturing Campaign To Attract The Ideal eLearning Audience

Because there is no exact science for running a lead nurturing campaign, you need testing to help you understand what works for your audience. Make sure, though, that you don't just test for the sake of running a test.

by Christopher Pappas

May 20, 2020

The Power Of Content Mapping In Lead Nurturing And How To Leverage It As An eLearning Marketer

Aligning your lead nurturing efforts at every stage of the funnel is a huge part of ensuring they're successful.

by Christopher Pappas

May 8, 2020

What Are Some Top SEO Strategies To Follow?

Webmasters are opting more and more for sound SEO strategies to make sure that your websites get higher rankings on the SERPs of search engines, such as Bing and Google. Learn about some of the top SEO strategies that need to be followed.

by Ivan Danut

May 8, 2020

Producing Optimal Lead Nurturing Content And Emails To Reach The eLearning Audience

It is important to highlight what sets your eLearning brand apart from your competition. The more you let your customers get to know you through your content, the better experience they'll have with you.

by Christopher Pappas

May 7, 2020

5 Ways To Score Leads For Success By Targeting The eLearning Community

Lead scoring might remind you a bit of the “pursuit of happiness.” They are both hard to achieve. However, they are important for your well-being, your personal growth, and your sales revenue.

by Christopher Pappas

April 24, 2020

How Marketing Automation Can Revolutionize Lead Nurturing For eLearning Marketers

Automation has revolutionized the way eLearning marketers go about lead nurturing. Learning more about these automation capabilities is the best place to start.

by Christopher Pappas