eLearning Marketing Strategies

August 14, 2019

Mobile Attribution 101: How To Make Sure Your App’s PPC Campaigns Are Actually Delivering

People download apps using their phones and tablets because that’s where they will use them. Tracking mobile app downloads conventionally doesn’t work.

by Birbahadur Singh Kathayat

August 5, 2019

7 Ways To Plan A Promotional Campaign For Surefire Success

Launching a promotional campaign for a new market player can be a daunting task. How can startups follow a surefire template to start their promotional campaign and be in control of the strategic outcome? In this article, explore 7 steps to establish success as a new market entrant.

by Linda Ashok

June 12, 2019

How To Increase Followers For Your Business On Social Media

With the evolution in technology, the business world is also growing to a higher extent with the help of social media. To promote a brand on a social media platform is a great way to achieve a good number of followers. It is essential to learn a few ways to make an effective mark on social media.

by Jessica Gross

May 3, 2019 | Sponsored

Best LMS Website Design: How To Create Powerful First Impressions Through Stunning Visuals

You never get a second chance to make a first impression. So it's probably best practice to make your first impression a longlasting positive one. But after content and SEO, what boasts the perfect design for your site?

by Gordon Johnson

May 2, 2019 | Sponsored

Writing Top Notch Content - And How To Engage LMS Buyers

If you aren't a professional writer yourself, it can be hard even to know where to start, let alone to proceed after you have jotted something down. Still, it is of enormous importance that your content is of very high quality. But how do you implement professional writing without having an in-house writer?

by Gordon Johnson

May 1, 2019 | Sponsored

SEO For LMS Websites: What It Takes To Get To The Top Of Google Search

It's not always evident which techniques we need to apply to make sure our websites are SEO optimized. Which rules must we absolutely not break? And which trends must we follow to make sure we rank the way we should be ranking?

by Gordon Johnson

March 12, 2019

eBook Release: Top 10 Best LMS Websites 2019

Gordon Johnson and Lynne McNamee evaluated over 300 websites of suppliers in the LMS space to make your life easier. And when I say you I mean a vendor; a vendor who sells a Learning Management System, a Learning Experience Platform, a Learning Content Management System or any of the other names which exist for technology solutions supporting Learning, Training and Development. This eBook covers three major topics; SEO, content, and design. Concluding with a prime list of the 10 best overall LMS websites.

by Christopher Pappas

August 31, 2018

6 Database Marketing Tips To Increase Your Conversions

Here are 6 suggestions to drive your company’s marketing ROI and long-term success in the millennial marketplace.

by Kanchan Vartak

August 12, 2018

How To List Your LMS In eLearning Industry's LMS Directory (Update 2020)

LMS directories give you the power to promote your LMS products and enhance your online presence. In this article, I’ll explore how to add your LMS in eLearning Industry’s LMS directory.

by Christopher Pappas

July 8, 2018

PPC Vs. Content Marketing: What's The Best Approach For LMS Vendors?

Pay-per-click advertising and content marketing are often pitted against each other. Is there a clear winner when it comes to promoting your LMS software?

by Christopher Pappas

May 4, 2018 | Sponsored

LMS Marketing Strategy: Content Marketing – Build Your Strategy Around One eBook

Everybody loves freebies. But is there a way to boost your conversion rates with a single downloadable eBook? In this article, I’ll share tips to maximize results with an effective content marketing strategy that hinges on one eBook.

by Gordon Johnson

April 29, 2018 | Sponsored

LMS Marketing Strategy: Demos – Do Demo Days, Early And Often

Are you making it super-easy for your prospects to see your product without getting locked into a one-on-one sales pitch? In this article, I’ll discuss the benefits of offering product demos for large groups and tips on how to get the most out of them.

by Gordon Johnson