eLearning Marketing Strategies

May 19, 2025

Product Marketing Examples: How To Pitch Your HR/Learning Tech Innovation To Decision-Makers

Product marketing is not synonymous with marketing a product. While it does enforce traditional marketing tactics, it combines different departments' work in an effort to bring a new product to the market. Let's see how you can build an effective strategy and go over some examples you can get inspiration from.

by Christopher Pappas

April 16, 2025

10 Winning Strategies To Market Your AI Training Courses To Corporate Buyers

AI is no longer a thing of the future. It has already barged into our lives and caused a massive stir. No company can avoid training its employees on it for much longer. AI training courses are becoming more necessary than ever, and it's your opportunity to shine and make your course stand out.

by Christopher Pappas

April 14, 2025

How To Be A Good Manager: 10 Essential Skills For Leading Marketing Teams With Confidence

Marketing managers are a key piece of the puzzle for any team wanting to overcome challenges and succeed in the digital world. Regardless of your focal area, you should cultivate certain skills and characteristics that guide your team to achieve personal and corporate goals.

by Christopher Pappas

March 19, 2025

Top Directory Submission Sites For eLearning And HR Software

Ahh, quality backlinks. The quest for them never ends, as companies try to boost their visibility and attract high-quality leads. This is where directory submission sites come into the picture to help you elevate your game. Let's find out how you can submit your business to relevant directories.

by Christopher Pappas

March 17, 2025

The Best Motivational Quotes For Work To Inspire Fearless Leaders

Success motivational quotes often seem like other people's personal viewpoints that may not resonate with our unique circumstances. However, it's their interpretation that makes them relatable. It's how you decide to view your glass—is it half-full or half-empty? These quotes won't make things happen for you, but they will help shape your mindset.

by Christopher Pappas

March 12, 2025

Customer Lifetime Value Explained: Why It Matters And How To Increase It Fast

There are two ways any business can grow: the first is by finding new customers, and the second is by retaining and increasing the lifetime value of existing buyers. Sales and marketing experts believe that the second is more effective in creating a steady stream of income. Let's check how you can improve this metric.

by Christopher Pappas

March 4, 2025

40+ Powerful Leadership Quotes For Leaders And Managers

Whether you're leading a small team, an entire corporation, or a classroom full of students, engagement is crucial for everyone's success. Leadership quotes may not make you a better leader per se, but they provide you with guidance and foster the right mindset.

by Christopher Pappas

February 26, 2025

Marketing Leadership: 20 Motivational Quotes For Success To Light Your Path To Greatness

Being a great leader isn't micromanaging people's every move and instructing employees what to do and how. It's about inspiring people to be better and teaching them how to make good decisions based on their goals and aspirations. Are you ready to be your best self and guide others toward the same path?

by Christopher Pappas

February 21, 2025

8 Key Selling Skills The Best Marketers And Salespeople Must Possess

With the B2B and SaaS landscapes becoming overcrowded with new products and services, advanced sales skills are becoming more and more crucial. That's why it's not only salespeople but marketers as well who must invest time to evolve their skills for sales. Let's dive deeper to see which skills you must possess.

by Christopher Pappas

February 19, 2025

Digital Marketing Expert Insights: Trends Shaping The HR And eLearning Industry

Continuous technological evolution and ever-changing consumer needs form new trends and necessities for marketers to implement. Staying ahead of these trends is what differentiates a competent marketer from an incompetent one. Are you ready to work on your skills and skyrocket your strategy?

by Christopher Pappas

February 10, 2025

How To Attract More Targeted Leads: 10 Proven Strategies For eLearning Marketers To Boost Conversions

Long gone are the days when companies only cared about generic leads with no substantial value. Now, B2B businesses run after targeted leads that are likely to have the biggest conversion rates. How do you get these high-quality leads? Stick around as we unveil all the tips and strategies.

by Christopher Pappas

January 20, 2025

How To Choose A Marketing Agency For SaaS: Key Tips For HR Software And eLearning Platforms

Growing your SaaS business is demanding, and it takes experience and industry expertise from a marketing agency to help you succeed. But how can you choose the right partner? We created this guide to help you take the right steps.

by Christopher Pappas