eLearning Marketing Strategies

June 13, 2025

Best Press Release Examples (Plus Tips)

Press releases can be about many things, including product launches, mergers, leadership changes, and more. Done right, it can attract attention from the right people and boost your growth. Done wrong, it can go completely unnoticed. Let's make sure this doesn't happen to you.

by Christopher Pappas

June 10, 2025

Top Digital Marketing Manager Skills To Build High-Performing Teams

Digital marketing is pivotal for most companies. However, its ever-changing landscape makes it challenging for managers to keep up with the trends and align their strategies. This means that you need to evolve constantly and address challenges before they become problems.

by Christopher Pappas

June 6, 2025

Customer Testimonials That Convert: 12 Real Examples Brands Use To Build Trust

The market is brutal, and the competition isn't getting any easier. How can any company stand out and win over people's hearts? Testimonials allow you to highlight your clients' positive stories and achievements while receiving good publicity. Let's see how you can encourage more testimonials from your customer base.

by George Pappas

June 5, 2025

Designing A Corporate Website That Converts: 5 Tips For B2B Businesses

A corporate website represents a business and informs visitors about its offering, intending to convert visitors into buyers. A corporate website is likely to either target consumers or businesses, rarely both. For businesses in the HR and eLearning niche, understanding the difference is crucial.

by Heather Langley

June 4, 2025

How To Rank In AI Search Engines: Tips And Tricks To Optimize Content For eLearning And HR Brands

Yeah, yeah, SEO is dead. We've heard that a million times already. Do people really believe this? We don't. SEO is simply evolving while maintaining many of its traditional features, which are still invaluable. Let's see how you can combine powerful SEO and effective AI Search Engine Optimization.

by Christopher Pappas

May 27, 2025

Product Marketing Manager Skills For HR Tech And Learning Technologies

Product marketing is a compelling position that requires both hard and soft skills. Some employers may value certain skills more than others. However, you should be as well-prepared as possible not only to get the job but also to ace your tasks.

by Christopher Pappas

May 23, 2025

The Perfect Sales Pitch: Examples And Best Practices For eLearning And HR Software

You've spent months putting finishing touches on your product, identifying targeted leads, and optimizing as many elements as possible. How do you go from plan to execution? A good sales pitch is the key to bedazzling your audience and making it hard for them to say no.

by Christopher Pappas

May 19, 2025

Product Marketing Examples: How To Pitch Your HR/Learning Tech Innovation To Decision-Makers

Product marketing is not synonymous with marketing a product. While it does enforce traditional marketing tactics, it combines different departments' work in an effort to bring a new product to the market. Let's see how you can build an effective strategy and go over some examples you can get inspiration from.

by Christopher Pappas

April 16, 2025

10 Winning Strategies To Market Your AI Training Courses To Corporate Buyers

AI is no longer a thing of the future. It has already barged into our lives and caused a massive stir. No company can avoid training its employees on it for much longer. AI training courses are becoming more necessary than ever, and it's your opportunity to shine and make your course stand out.

by Christopher Pappas

April 14, 2025

How To Be A Good Manager: 10 Essential Skills For Leading Marketing Teams With Confidence

Marketing managers are a key piece of the puzzle for any team wanting to overcome challenges and succeed in the digital world. Regardless of your focal area, you should cultivate certain skills and characteristics that guide your team to achieve personal and corporate goals.

by Christopher Pappas

March 19, 2025

Top Directory Submission Sites For eLearning And HR Software

Ahh, quality backlinks. The quest for them never ends, as companies try to boost their visibility and attract high-quality leads. This is where directory submission sites come into the picture to help you elevate your game. Let's find out how you can submit your business to relevant directories.

by Christopher Pappas

March 17, 2025

The Best Motivational Quotes For Work To Inspire Fearless Leaders

Success motivational quotes often seem like other people's personal viewpoints that may not resonate with our unique circumstances. However, it's their interpretation that makes them relatable. It's how you decide to view your glass—is it half-full or half-empty? These quotes won't make things happen for you, but they will help shape your mindset.

by Christopher Pappas