Delivering The Right Training To Your Audience: 3 Ways To Do It!
Last week, we looked at how you can tailor the ways you deliver your training to meet the needs of your audience. But what exactly are you delivering in the first place?
You should craft your training programme to meet the needs of your learners, which means knowing your audience inside-out. Who are they? What do they need to know? What do they want from their training? Here is how to tweak your content to suit your audience:
1. Tone
You need to think carefully about the tone your training programme will take. It might work well if approached with quite a formal, serious tone, but it might be even better to cut loose and deliver something fun and exciting!
Consider your audience carefully, and also the culture of your organisation. If your company is a very corporate firm with a professionally-minded workforce, then going with an overly lively training style could actually turn them off.
Whereas if your company culture places the focus on fun and vibrancy around the office, then using a formal tone will send your learners to sleep the moment they open it up. Even if they’re completing serious compliance training, presenting it in a more exciting manner would help keep an audience like this engaged!
2. Skills And Product Training
You’ll want your training programme to include general skills training, which equips your learners with the abilities they need to shine in their roles. But you’ll also want to balance this with plenty of training teaching them about your products.
Learners working in finance or HR might need to have their training skewed more towards mastering skills. But learners in Sales and Marketing will need much more product knowledge, and so they’ll require a more balanced training programme.
You might find that your learners would benefit from some scenario-based training, where they have to work through a situation. This is a great way to get them to demonstrate both their skills and product knowledge!
3. Professional Qualifications
In many professions, earning qualifications can be one of the best ways to get developed and start working your way up the career ladder. If there are relevant qualifications your learners could earn, and if professional development is important to them, then it could be worth offering these as part of your training programme.
Creating your content to meet the criteria of an awarding body will ensure that it all meets high standards of quality. Having an awarding body approve the training programme will also give it more legitimacy in the eyes of your learners, showing that it has been put together professionally.
Plus, at the end of the training, your learners will be awarded with shiny qualifications to prove just how far they’ve come! These qualifications are awarded to them as individuals, giving the training personal meaning and helping to engage and motivate them.
For a great example of how professional qualifications can be put to good use in a training programme, take a look at our case study of Aggregate Industries!
If you’re looking for more about how to offer a personalised training programme, download the eBook This Time It’s Personal… Using Personalisation To Drive Engagement Within Online Learning.
Originally published at www.growthengineering.co.uk.
