The Top Digital Marketing Courses For Beginners
A digital marketing course is a wise choice regardless of whether you are an agency in need of SEO or a hoping to increase traffics to your eLearning course. Although essential, it is not necessary to pay hundreds, or even thousands, for a class that teaches you how to interact online. There are dozens of free and accredited digital marketing courses on the Internet that provide all of the tools that you need to be successful with search engine results and more. 10 of the top digital marketing courses are below.
1. Google Online Marketing Challenge
This course has several modules that cover the basics of digital marketing along with introductions in search engine optimization (SEO) and analytics. Google Online Marketing Challenge is one of the top digital marketing courses for beginners because of its diversity and proficiency when presenting content about advertising online, video marketing, and mobile audiences.
2. PPC University By WordStream
PPC strategy is the subject of this online course that provides three streaming options for beginners. Modules that cover social advertising are available in addition to classes covering PPC practices. Perhaps the best thing about PPC University is its mobile-friendly platform that lets you learn on the go.
3. Social Media Quickstarter Digital Marketing Course
This class offered by Constant Contact places emphasis on integrating email promotions with social media marketing. Business professionals learn how they can use both strategies of advertising to maximize exposure and potential earnings. Constant Contact takes the approach of step-by-step instruction when delivering lessons to beginners. This free online digital course offers proven tactics to use on Facebook, Twitter, LinkedIn, Pinterest, and other popular social media platforms.
4. Inbound Digital Marketing Course By HubSpot Academy
HubSpot Academy is one of the unique online education platforms that automatically adds a badge to your LinkedIn resume so that employers can see that you have advanced your skills through course learning. The Inbound Digital Marketing class teaches the basics of inbound marketing, landing pages, blogging, conversion optimization, and email marketing. The training session also serves as an online SEO course that gives beginners the basics needed to improve Google page rankings.
5. Free Diploma In E-Business By Alison
Alison was created by online course pioneer Mike Feerick in 2007. The platform was the first Massive Online Open Course (MOOC) provider at the time. Alison still leads the way with its Free Diploma in E-Business course. The class offers beginners the tools needed to operate when using Google Analytics and AdWords. You also learn how to track campaigns for progress and analyze revenue metrics.
6. Introduction To Social Media Strategy By Skillshare
The Introduction to Social Media Strategy course is ideal for beginners looking to use the right marketing tools when advertising on social media sites such as Facebook, Instagram, and Twitter. The class also gives insight into creating content that is engaging and worthy of sharing online. This Skillshare course gives you the opportunity to find your business' voice, which is the first step in building a brand. Paid advertising strategy is also discussed in this introductory session.
7. "What Is Social?" By Coursera
Northwestern University created accredited digital marketing courses to address the issue of social trends and targeted audiences on social platforms such as Facebook and Twitter. Lessons offered also cover data analysis to help you determine what works for your company or cause.
8. Facebook Blueprint
Finally, a course that provides insight into the crazy world of advertising found on Facebook. Blueprint eLearning created the Facebook Blueprint class to teach students basic Facebook terminology and practices for success on the social media website. You will learn how to optimize for Facebook and Instagram advertising so that your promotions reach the right buyers. This course also teaches you how to create a Facebook page that lends a positive experience.
9. Quicksprout University
Quicksprout created this online SEO course to teach more than the essentials of rising to the top in Google searches. With so many companies competing for those precious top spots in search engine rankings, SEO is more important than ever for every business. There are many SEO strategies out there. By learning this course, you will learn the importance of link building and content marketing in this class. Paid advertising and social media principles are also covered in this crash course.
10. Viral Marketing And How To Create Contagious Content By Coursera
The University of Pennsylvania launched the Viral Marketing course to teach students how to create content that sticks with readers to the point of them wanting to share. Viral content is about more than writing and recording good copy. Advertisers must fulfill a need or answer a question in an engaging matter so that viewers will watch or read to the end. This course, offered on the Coursera platform, explains how a person's social influence molds behavior along with the power of word-of-mouth that takes on a digital appeal these days.
Digital marketing is essential for business and productivity. Understanding the basic principles of the trade helps entrepreneurs find and connect with their audience for increased notoriety and, ultimately, sales.
