7 Tips To Give A Top Notch eLearning Sales Pitch As An eLearning Freelancer
As an eLearning freelancer, regardless of your experience or specialty, you must be able to articulate your unique talents and skills to clients. The challenge is clearly and concisely conveying your key selling points, particularly if you have a great deal of expertise in your niche. There are, however, a few tips that can help you create an attention-grabbing eLearning sales pitch that gets right to the point.
- Research your target audience.
They key to giving an amazing eLearning sales pitch as a freelancer, is to learn as much as possible about your client or potential employer beforehand. Thanks to the internet you now have access to a wealth of information about their history, mission statement, and possibly even their Learning & Development needs. If possible, speak with their representative before the meeting to carry out a brief needs analysis, or ask to tour their facilities to get a firsthand look at their work processes. You can use all of the information you gather to craft a targeted eLearning sales pitch. Employers and clients are much more likely to hire an eLearning freelancer who knows their stuff instead of someone who delivers a generic pitch.
- Offer solutions to specific needs of the client.
Every client and employer that meets you has one thing on their mind: "how is this eLearning freelancer going to solve my problem? What measures are they going to take in order to address the challenges my organization is facing? Though they may want to know about your eLearning skills and talents, they ultimately are interested in how those skills are going to help them in the long run. For this very reason, you should center your eLearning sales pitch on very specific needs the customer may have and how your skills may meet these needs.
- Set goals beforehand.
As an eLearning freelancer, setting goals for the eLearning sales pitch is just as important as identifying the client's goals. Before you step into the meeting have a clear idea of what you hope to achieve and how you are going to achieve it. For example, do you want to land a job at their eLearning firm? Do you want them to hire you for their next eLearning project, and how much do you expect to earn? You must set your objectives in advance so that you can custom tailor your eLearning sales pitch as an eLearning freelancer to achieve those objectives. This is the same rule that applies to eLearning course development; you have to know the target in order to aim in the right direction.
- Make your eLearning freelance sales pitch a two-way street.
Your eLearning sales pitch as a freelancer is not necessarily about you, but about what you can do for the client. Ultimately, they want to know that you can address their needs and deliver a high quality finished product. This is why it’s a good idea to invite them to ask questions at the end of the eLearning sales pitch. You then have the opportunity to appease their concerns and assure them that you have what it takes to achieve their goals and objectives. Involving them in the discussion offers you the chance to learn more about them, which will be helpful once you’ve been hired.
- Avoid industry-specific jargon.
This tip only pertains to clients or potential employers who are not familiar with the industry-specific jargon. Keep your language simple and to-the-point, but still intellectual. To avoid using words that might seem out of place ask a friend or colleague to listen to the pitch and then point out terminology that you’ll want to leave out. On the other hand, you DO want to use jargon that is specific to their industry. Research some of the buzz words that they commonly use and integrate them into your eLearning sales pitch. Just be sure that they organically fit into the pitch instead of trying to squeeze them into the conversation at random points.
- Focus on the essentials.
Concentrate on the skills, talents, and previous experience that pertain to this specific eLearning project. Even if you have years of expertise in the field, you still need to narrow down the scope of your eLearning sales pitch and custom tailor it to fit their individual needs. Keep in mind that they don’t have a lot of time to sit through lengthy pitches. In fact, they would probably prefer to keep it under a minute or two so that they have the opportunity to ask questions before you leave. To keep it concise and clear, record yourself saying the eLearning sales pitch and then listen back to determine which lines can be cut or abridged.
- Finish up with a deal-closing question.
Try not to leave the meeting without scheduling a follow-up discussion. Better yet, ask them outright when they would like to sign the papers and get started. Deal-closing questions increase the likelihood of being awarded the eLearning project, mainly because they don’t have time to forget about your fantastic first impression. If you deliver a top notch eLearning sales pitch then, chances are, the client will be so impressed that they will want to sign up then and there. If not, be sure to get their contact information and reach out within a timely manner.
Create a winning eLearning sales pitch that highlights all of the skills, talents, and qualities that set you apart. Use these 7 tips to ensure that you stay on-topic and give your future employer or client an accurate picture of what you are able to bring to the eLearning project.
Running an eLearning freelance firm can be a challenge. If you’d like to discover how you can make your business a resounding success, the article 11 Tips to Make your eLearning Freelance Business a Success offers top tips that can put you ahead of the eLearning competition.