Surefire Strategies For Effective Scalable Workforce Onboarding Strategies
SchoolKeep’s free eBook Scalable Workforce Onboarding for Fast-Growing Brands presents industry-best practices and strategies towards the production of efficient scalable workforce onboarding experiences. Whether you are new in the design of scalable workforce onboarding or an expert already, you are bound to come across some top-notch advice that will educate you as well as enlighten you.
1. Pay Attention To Scalable Workforce Onboarding Content
Content is one of the key factors in any scalable workforce onboarding program. There are certain steps you need to take to produce effective content for a scalable workforce onboarding program.
- Define
What does your new workforce need to know? This varies depending upon the user persona. Consider the business goals, training goals and learning objectives for a specific use case. Some may need technical instruction on your platform, while others may need guidance on working with customers. - Build
You’ve decided what to include in the learning modules, such as videos, screencasts, slide decks or quizzes. Now it’s time to design and build them. - Engage
Consider your specific use case and use the most effective way to deliver the content. Some employees may prefer videos, while others learn best by reading instructions. Have all formats available. The content itself and methods used should capture and retain the user’s interest. - Measure
Chart the percentage of prospects that complete onboarding and how many fall off. Take a deep dive into the statistics and perfect the content that pushes prospects to the finish line and enables them to do their jobs better. Those numbers are reflected in higher earnings. Solicit feedback from your users to continue improving your training.
The Airbnb Way
Airbnb provides a great example of how to align training and onboarding with engaging and relevant learning resources. The home-share company’s “Hosting Toolkits” offer hosts video lessons about greeting guests and other advice on how to succeed. Airbnb makes the toolkits available to prospects during onboarding, which serves to address many concerns applicants have about joining the platform and to establish a basis for partnership.
2. Use A Content Matrix To Support Scalable Workforce Onboarding
Moving prospects along the funnel from interested parties into applicants, and ultimately into longstanding partners, hinges on embedding content at each touchpoint that connects with the mindset and needs of the prospect. There are certain steps towards the development of an effective content matrix.
- Awareness
This top of funnel stage drums up awareness of your company. Helpful blogs and social media campaigns catch the eyes of would-be providers, employees, sellers and other partners. - Interest
Now prospects want to know more about your company. Typically, prospects at this point in the funnel are in a “What’s in it for me?” mindset. So the content must clearly explain and document your value proposition for them. - Application
An automated application and sign-up process is critical, but content still plays a role in this step. For example, if a large percentage of prospects drop off before completing the application, the issue can be remedied with brief how-to videos or training modules to guide the prospect through sign-up. - Retention
Once someone is part of the team and working with you, they may still have questions and concerns. More in-depth and specific training content helps your workforce understand how to use your platform to its highest potential. - Advocacy
The ultimate goal of the funnel is to convert partners into brand ambassadors for your product or platform. Ask longstanding partners to become active advocates by sharing their knowledge about how to succeed on your platform. In addition to reinforcing your value proposition, this content also serves as an instructional tool, giving potential users and partners more insight on how to extract the maximum value from your product or service.
3. Tend To Brand Values
Scalable workforce onboarding must emphasize your organization’s brand values. Training empowers your employees to create a top-notch experience for customers. When developing onboarding and training, always remember that employees are the face of your brand. Success for the company depends on the success of your workforce. Your workforce may have choices, so in many cases your training is voluntary. You have to make it compelling and worthwhile. Training directly impacts business outcomes. Make sure training is aligned with your overall goals.
Being well-organized in your attempt to create an impactful scalable workforce onboarding experience is of the utmost importance. SchoolKeep’s free eBook Scalable Workforce Onboarding for Fast-Growing Brands is the ultimate guide towards the production of well-rounded scalable workforce onboarding programs.