Selling Online Courses: The Ultimate Guide To Make Your Courses Sales-Ready
A great online course, created with passion and packed with valuable professional, life- or recreational skills, can be life-changing for its consumers. As a digital product it brings prestige to its author – who is no longer a mere seller, but elevated into the role of a teacher. And of course, selling a great course can be profitable too! Here is where The Ultimate Guide To Selling Online Courses comes in.
But whom is this eBook for?
- Professional trainers or training business who find it increasingly difficult to grow their reach with in-classroom training.
- Coaches, trainers, and free-lancers who jump into online courses as a means to diversify their business and reach new audiences.
- Blog authors, YouTubers, podcasters, and social media or professional celebrities who are using online courses to complement their income.
- Small and medium-sized business, large corporates, even non-profits who turn to online courses in order to cheaply and more effectively train their employees, associates, and customers.
- Numerous amateurs all over the world who create online courses about the things they love (food, health, fitness, diy, coding, graphics design, stem, you name it), fulfilling a passion, making a name, and making a buck for themselves.
Even businesses that seem to have nothing to do with training find online courses to be a potent marketing tool for promoting their products and services. If you see yourself in any of the above, this eBook is for you!
About The eBook
Here are the key chapters of The Ultimate Guide To Selling Online Courses:
1. How To Make Your Online Course Sales-Ready
Here you'll explore the importance of identifying your ideal customers and making yourself different to your competitors. This chapter goes over your unique selling proposition and explains how this can give your online school additional value. Finally, it provides some tips and guidelines on how to come up with a compelling intro and summary to describe your course just as well as an expert marketer.
2. Publishing Your Online Course
In this chapter, you'll go one step further into learning how you can publish your online course. You'll find out about the online platform you can choose, the thinking process behind the creation of your school, your site’s appearance and landing page presentation, as well as audience segmentation. Last but not least, you'll learn how you can add credibility using author bios and user testimonials which is one of the most powerful advertising tools you can use.
3. Pre-Launching Your Online Course: Get Your First $1
After getting the visual presentation right, it’s time to get down to specifics and discuss the price you are putting on your courses/lessons. Determining the best price is a big deal and this is why it’s important to test your course and ask others for feedback. Aside from this, it’s also essential to look at Google Analytics, the digital marketer’s most essential tool, to learn more about what your customers are searching for on the web.
4. Launching Your Online Course: A Step By Step Guide
One of the most important steps to launching your course is coming up with strategies on how to leverage your network. This starts with contacting people from your inner circle and gathering their opinion. Getting to know what appeals to your audience the most can help you decide on the best offers and decide whether you want to give out coupons and discounts. Finally, this chapter will help you draft effective ‘Call to Action’ triggers that can encourage people to try out your product.
If you want to learn new growth tactics and get to the next level, download The Ultimate Guide To Selling Online Courses today.
