How You Can Drive More Traffic To Your LMS Landing Page: 7 SEO Tips To Consider
With so many LMS companies emerging, the industry has become more competitive. You want to convey the most important details about your eLearning service and snag some conversions from your LMS landing page. SEO is an important part of content marketing and it does count when measuring conversion rates. Most people will write content for search engines, forgetting that the content is meant for human users. This may not be so helpful when you are trying to appeal to your prospects. Here are 7 SEO tips that will assist you in getting the desired results in terms of driving traffic to your LMS landing page.
1. Craft Engaging Content
You have to grab the attention of your prospects without overpromising. As always, content is king to any content marketing campaign. This means that in order to drive more traffic to your LMS landing page, you will have to create compelling and straightforward headlines for your articles/blog posts. The headlines should be suggestive and contain your chosen keyword. This will give readers the insight to visit your site for more information. Your content should be strategically flowing of information, and genuine. Your prospects should be able to understand your services and terms clearly before signing up with you.
2. Understand Your Target Audience
Depending on the niche you are in, you must understand the motivations and needs of your online audience. For instance, your LMS caters to mid-sized organizations who want to deploy extended enterprise training courses. They require a platform that’s mobile-friendly and supports multiple languages. Once you have this sorted out, you have a clear idea of which topics and keywords they’re looking for. Again, in every industry, consistency in content marketing is key to any successful marketing campaign.
3. Include A Direct Call To Action
When marketing your LMS, there’s nothing wrong with being direct and asking your prospects to sign up. This means that when you are running an ad, you must include a link with a subtle command. For instance, if you are trying to get people sign up for your LMS free trial, your call to action might be: “Click here to try before you buy and experience the benefits of our LMS for your yourself”! This way, you are not only telling your visitors to click onto your LMS landing page, you are also letting them know why they need to click on your ad. Again, this line should always contain your chosen keywords/phrases as a way to improve your SEO.
4. Choose Keywords Wisely
Keywords are still super crucial in terms of SEO marketing. You may look at the websites in your niche for similar keywords, but this doesn’t mean that your content will drive more traffic to your LMS landing page. It is important to strike a balance between being unique and staying relevant. That being said, you may want to use online keyword trackers to help you identify relatable keywords based on their competitiveness. Then include your keywords strategically in the text, title tags, meta descriptions, and header tags. However, use your keywords sparingly throughout your text to avoid oversaturation.
5. Optimize Your Images
Visual content has become more popular over the years, as it makes content marketing efforts more memorable. People are more likely to remember an eye-catching infographic over a page full of text. However, images, videos, and other multimedia won’t help you rank higher simply by placing them on your LMS landing page. You should always add descriptions, featuring your chosen keyword, alt tags, and an image title. This will enhance the relevance of the image and your SEO.
6. Be Organic
Writing like a robot and adding as many keywords as possible not only makes readers click away, it will also land you in hot water with the search engines. They have been known to flag content that is solely for SEO purposes. Meaning that it offers little to no value for readers and is overstuffed with keywords. For example, every other sentence contains a specific keyword, even if it seems out of place.
7. Keep Your LMS Landing Page Fresh
There are a variety of reasons why you should keep your LMS landing page updated. In terms of SEO, it helps you stay relevant in the search engine rankings and adds credibility. Visitors know that your LMS product is still available, and your brand is still active online. Keeping your LMS landing page fresh also ensures that you offer the most value to your visitors and provide regular product updates. For example, the landing page reflects the latest LMS promotion you’re running and includes details about the newest software upgrade. Do a weekly, or monthly, check up on your page to make certain it still aligns with your content marketing message, that it includes keywords or phrases that are still popular among your target audience.
Bonus Tip
This is the last one of our SEO tips, but a particularly useful one. Your LMS landing page should contain all the relevant details that your prospects are looking for. This means that it must have your LMS product/service details, benefits and contact info. This page should also feature a sign-up form and social media icons over the fold. This means that these details should be visible without the user scrolling.
Follow these 7 SEO tips to drive more traffic to your LMS landing pages and improve your conversion rates. You will be able to stand out if you outline your eLearning services clearly, stating the benefits of using your LMS product. But avoid exaggerated claims and cliched sales gimmicks. Remember, the key is to offer your prospects value-added content that builds trust. SEO is merely a way to get them to your site so that you can start the LMS buyer’s journey.
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