eLearning Market

April 24, 2016

6 Tips For Pricing eLearning Services: A Practical Guide For eLearning Professionals

Pricing your own eLearning services can be one of the most challenging aspects of becoming an eLearning contractor, freelancer, or vendor. Too high and you cut yourself out of the eLearning market, too low and you won't cover all of your costs. In this article, I'll share 6 tips that can help you price your eLearning services to sell, so that you can remain competitive in the eLearning Industry.

by Christopher Pappas

April 24, 2016

Crowdfunding In Education

Crowdfunding for educational projects can be a realistic way to obtain funds.

by Leticia Lafuente López

April 22, 2016

eLearning Courses, The Saviors Of The Academic Textbook

Traditional book sales have dropped globally in the last half-decade. This is no longer some technology guru’s forecast, but a true and proven fact in the international publishing industry. The number of books sold has steadily dropped in recent years, decreasing by almost a third in countries deeply damaged by the economic crisis, like Spain or Italy, and hence the number of books printed has gradually been reduced. This trend includes trade, educational, and STM (Science, Technical and Medical) publications, the latter two being the most affected. A drop in sales reveals the need for a change in the business model so that the academic publishing industry can remain profitable. Enter eLearning courses.

by Teresa Lopez

April 20, 2016

The Accidental Instructional Designer: Accidents Happen, And Cammy Bean Explains Why That’s OK

Cammy Bean’s 2014 book "The Accidental Instructional Designer" provides a unique perspective of the Instructional Design field: That of individuals who “accidentally” ended up working as learning professionals. It provides both an overview of the field and a wealth of practical tips for Instructional Designers who have come to realize that their accidental job has become a true vocation. Here’s what I got out of this insightful read.

by Amanda Costa

April 18, 2016

How To Overcome 5 Common Challenges That Every eLearning Freelancer Faces

Being able to work in your pajamas and setting your own hours are just some of the perks that come with eLearning freelancing. However, there are also some drawbacks to the job. In this article, I'll share the 5 top challenges that you may have to face if you choose the freelancing route, and I'll offer some solutions that can help you remedy the situation.

by Christopher Pappas

April 13, 2016

Content Marketing For Online Training: Lessons From Aristotle

People who sell courses online for passion and profit are sometimes referred to as “edupreneurs”. Let’s assume you are an edupreneur and have some courses built and installed on a Learning Management System. We’ll focus here on how to make learners aware that those courses exist – without attention paid to this it is not likely they will sell well. The topic of this article is content marketing for online training, and inspiration comes from an unlikely source in the context of modern digital marketing: The Greek philosopher Aristotle.

by David Hill

April 8, 2016

How To Choose The Ideal eLearning Consultant For Your Online Training Program

Teaming up with the right eLearning consultant gives your organization the power to produce an online training program that yields measurable results. Choosing the wrong one, however, can lead to wasted resources, ineffective online training courses, and frustration for everyone involved. In this article, I'll share the pros and cons of hiring an eLearning consultant, as well as 4 tips that can help you select the ideal person for the job. 

by Christopher Pappas

April 2, 2016

The Top 5 Habits Of Highly Successful eLearning Freelancers

eLearning freelancing isn’t the easiest career path, but it can be one of the most rewarding. To ensure that you achieve success as an eLearning freelancer, it’s wise to take a closer look at others who have accomplished the same and follow suit. In this article, I’ll highlight the top 5 habits that you may want to pick up or fine tune to become the best at what you do.

by Christopher Pappas

March 28, 2016

Building An Instructional Design Portfolio: Layout, What To Include And 3 Useful Tips

An Instructional Design portfolio provides a snapshot of your eLearning experience, talents, and work history. Despite the fact that it's a must-have tool for Instructional Designers, knowing what to include and how to format can be quite challenging. In this article, I'll cover all of the Instructional Design portfolio basics that you need to know.

by Christopher Pappas

March 24, 2016

The Toothbrush Factor: Mobile Marketing For Online Courses

In this article, I will share some tips on mobile marketing for online courses. Here is why you should pay attention to them.

by David Hill

March 17, 2016

3 Tips To Sell More Courses: How To Create A Competitive Advantage

As the online training industry becomes increasingly crowded with more providers looking to get a piece of the pie, do you feel like your once tried-and-true strategies are now leaving you behind the curve? Here are 3 tips that will help you sell more courses.

by Steve Penfold

March 8, 2016

Copyright, eLearning, And Creativity

Copyright has been an engine for creativity for more than three centuries. Its history is one of continuous evolution in the face of technological change. In today's global environment, eLearning practitioners have unprecedented opportunities to disseminate their creative works and products to a worldwide audience. At the same time, they face daunting challenges as to what materials are protected legally and what kinds can potentially open them up to legal risk. As engagement in eLearning continues to grow, a workable understanding of local and international copyright issues especially regarding its protection and encouragement is essential.

by Jasmine Renner