Content Marketing

December 31, 2019

Geo-Bidding PPC Marketing: Everything LMS Companies Should Know

Do you need to increase your online visibility and broaden your prospects reach without going over your marketing budget? Try PPC Advertising. It is one of the best marketing strategies any eLearning marketer can follow to target the ideal LMS buyers. In this article, I’ll share everything LMS companies should know about launching a geo-bidding PPC ad campaign.

by Christopher Pappas

December 18, 2019

Content Promotion Tips: 8 Ways eLearning Authors Can Effectively Promote Their Articles

Much like life, the world of eLearning marketing isn’t fair. Sometimes the best content falls to the bottom of the pile because other authors excel at online promotion. To be seen, you must build the buzz and drive traffic to your guest posts. Here’s how with some content promotion tips…

by Christopher Pappas

December 1, 2019

8 Tips To Create A Style Guide For Your LMS Content Marketing Strategy

Do your LMS marketing materials accurately reflect a consistent brand image? In this article, I’ll share 8 tips to create a style guide for your LMS content marketing strategy.

by Christopher Pappas

November 1, 2019

What Content Marketing In 2020 Could Look Like

Content marketing has made massive strides in the past few years, but in 2020 it is set to change rapidly. Marketers need to be aware of what the content marketing landscape will look like in the coming year and how to prepare for it.

by Ronita Mohan

October 21, 2019

Identifying Potential Business Partners For Your B2B Lead Generation Webinar

There are many different potential business partners you can join forces on your next business webinar. In this article, find out how you can double your authority and credibility, while expanding your reach, by choosing the correct business webinar partner.

by Christopher Pappas

October 14, 2019

How To Create A High-Converting Webinar Landing Page

Did you know that webinars are the best way to attract leads that are more likely to convert? In this article, I highlight 7 tips that guarantee to assist you in the creation of a high-converting webinar landing page to impress! Accomplish all this by simply guiding your prospects through the marketing funnel.

by Christopher Pappas

October 7, 2019

From Top to Bottom: Creating Live Webinars For Each Part Of The Marketing Sales Funnel

In order to create engaging webinars for your audience while following a successful content marketing strategy, it is essential to determine where your prospects are in the buyer's journey at any given moment. Whether it be the top, middle, or bottom of the webinar funnel you have to guide them through it and eventually get them to convert.

by Christopher Pappas

October 1, 2019

Defining Objectives And Audiences For Your B2B Lead Generation Webinar

Hosting a business webinar is no child's play. In order to create an effective B2B Lead Generation webinar, you should start focusing on your business webinar objectives and carefully identify your target audiences. In this article, you can find out how you can avoid getting lost in the details, and organize a successful live webinar.

by Christopher Pappas

September 24, 2019

Webinars: High-Quality Leads, Valuable Partnerships, And No Boundaries

By implementing webinars, you can teach and network—and at the same time, meet many of your most important marketing goals. How can you boost your lead generation and how can you learn to make the most of high-quality leads?

by Christopher Pappas

July 11, 2019 | Sponsored

Why You Need An Ideal Customer Profile In Your B2B SaaS Marketing Strategy

A significant number of companies I’ve recently spoken to are still struggling to identify their core target. In this article, I’ll try to shed some light on why it is important to have an Ideal Customer Profile, and what you’ll be using this ICP for.

by Jacopo Mauri

July 1, 2019 | Sponsored

Marketing Automation 101

When you have to plan, build and execute marketing funnels, you’re tapping into the potential of one of the most powerful resources in the marketing sector: marketing automation. But what is it really? How can someone define it today?

by Jacopo Mauri

June 27, 2019

Improve Your B2B Lead Generation ROI By Repurposing Your eBook

When you publish your eBook, you have succeeded in one of the stages of strategically marketing your content. However, you can keep on generating leads and attracting readers. In this article, I'll share 3 tips on how you can repurpose your eBook to enhance B2B lead generation return on investment.

by Philip Gavrilakis