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Latest articles by George Pappas
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July 14, 2025
How To Diversify Your Paid Media Mix Without Wasting Budget
Organic reach is shrinking, cost-per-click is rising, and lead quality has never been lower. You don't want to throw all your coins into a few generic platforms that everyone in your industry uses. You want to get niche-specific and opt for marketing solutions that are dedicated to your industry.
July 10, 2025
Review Software Listings That Drive Results: Why Niche Directories Still Matter In B2B Marketing
Think about the last time you wanted to purchase software. Didn't you visit various online sources to read reviews and compare providers? This is usually the journey most buyers make before settling on a solution. Let's see why you need niche-specific directories for your B2B company's success.
June 18, 2025
SEO Vs. PPC: Which Should You Focus On First?
Two of the most popular marketing routes are SEO and PPC. Instead of choosing one or the other, you should actually look for ways to combine them, as they are both beneficial if enforced correctly. Let's see how you can do that.
June 16, 2025
How To Ask For Reviews Without Sounding Pushy: Proven Scripts And Timing Tips
Don't you usually check product reviews before making a purchase? The same goes for corporate software buyers. Why would they choose you when your competitors have 5-star ratings and hundreds of triumphant reviews? This is your cue to start asking for reviews and build a strong profile.
June 6, 2025
Customer Testimonials That Convert: 12 Real Examples Brands Use To Build Trust
The market is brutal, and the competition isn't getting any easier. How can any company stand out and win over people's hearts? Testimonials allow you to highlight your clients' positive stories and achievements while receiving good publicity. Let's see how you can encourage more testimonials from your customer base.
December 31, 2019
Geo-Bidding PPC Marketing: Everything LMS Companies Should Know
Do you need to increase your online visibility and broaden your prospects reach without going over your marketing budget? Try PPC Advertising. It is one of the best marketing strategies any eLearning marketer can follow to target the ideal LMS buyers. In this article, I’ll share everything LMS companies should know about launching a geo-bidding PPC ad campaign.