Why Software Review Platforms Drive Sales: How To Get More Testimonials For Your Product

Why Are Software Review Listings The New Marketing Currency?

Trust is an economic driver, and there is no better way to generate trust than customer testimonials and reviews. Software review platforms have become significantly important in the B2B world, with many clients visiting them in their search to find the best tool. Social proof improves your reputation and helps you win over new customers and, therefore, increases your revenue. Since the SaaS and B2B buyer's journey is long, a simple five-star rating won't do much for your credibility. You need detailed B2B SaaS testimonials pinpointing exactly your brand's qualities and your product's features that help your target buyers overcome their struggles.

So, don't just ask your team members to go online and leave superficial reviews. Learn how to ask your customers for their opinion and reply to their feedback promptly. This way, not only do you gain new customers, but you also reduce customer churn. How's that? Not all reviews are triumphant. Some of them may be judgmental, highlighting an issue. Answering such reviews quickly helps you do damage control and show that you care.

Let's check how you can choose the right industry-specific review sites.

In This Guide, You Will Find...

• The Benefits Of Joining Software Review Sites
• Why Reviews Matter More Than Ever In The B2B SaaS Buying Journey
• What Makes Review Software Sites Great?
• Want To Be On A Top List? Start With Your Reviews
• The Best Places To Use Reviews For Maximum Impact
• How To Get More Testimonials Without Sounding Pushy
• How eLearning Industry Helps You Get Featured And Found

The Benefits Of Joining Software Review Sites

• Credibility

Authentic reviews create trust, which is one of the main ingredients of attracting customers. But your reputation relies on your reviewer's credibility. Ask your top clients for testimonials. Don't allow anonymous comments just for the sake of having five-star ratings.

• Niche Visibility

Not all software review platforms are niche-specific. It's up to you to do your research and identify review platforms that suit your ideal buyer persona. For example, eLearning Industry is among the strongest directory submission sites featuring eLearning and HR tech brands, allowing and encouraging users to leave their reviews and create comparisons.

• Improved SEO

User-generated content is gold when it comes to building brand credibility. When UGC comes in the form of reviews on trustworthy sites, you generate quality backlinks that improve your SEO. In other words, Google thinks you are a business worth mentioning and promoting to users.

• More Sales

As you'll see in the next section, detailed reviews are so powerful that they convince people to choose one product over the other. This is another reason you should join various software review platforms and list your B2B solution. The more reviews you gather on each one, the more sales you'll achieve.

Why Reviews Matter More Than Ever In The B2B SaaS Buying Journey

• Having a five-star rating on Google gives 39% more clicks.
• 82% of consumers read online reviews when searching for businesses.
• 7 out of 10 consumers leave reviews if a business politely asks them.
• 83% of job seekers base their decision on where to apply on company reviews. Good reviews increase the talent that applies to join your company.
• 4 out of 5 customers have changed their minds after reading negative reviews.
• 92% of B2B buyers are more likely to purchase after reading a trusted review.
• 30% of online reviews are fake.
• 56% of people choose businesses that respond to reviews.
• Just a one-star increase can lead to a 5–9% rise in revenue.
• 53% of customers expect businesses to respond to negative reviews within a week, while 87% of businesses do not address them at all.
• 43% of people prefer to purchase from businesses with over 100 reviews.

What Makes Review Software Sites Great?

• Deep Business Analyses

The best software review platforms don't just feature a short company description. They should mention as many details as possible about a business and its software's features and capabilities. How does a brand address people's challenges, and what is its methodology? Do they offer comprehensive onboarding? Do they reply quickly to their customers' queries? B2B clients don't buy products; they buy collaborations and partnerships with trustworthy vendors.

• Active Communities

The influence of testimonials on sales is massive, and that's why many companies decide to generate fake reviews. But here's the catch. Other customers might comment under these reviews and debunk them. This way, your fake construction is easily torn down. When you don't see any comparisons or engagement, this might be a sign that a review platform has turned off the commenting function to avoid backlash. So, instead of investing in high-quality online reputation management, they prefer to avoid criticism altogether.

• Comparisons

SaaS growth strategies often focus on comparing your business with others while highlighting your strengths. This is another core feature you should look out for when searching for review software. A platform should create such comparisons, helping visitors identify which tool suits their needs and is superior to everything else.

• Honesty

Unfortunately, quite a few software review platforms don't feature B2B social proof. Instead, they get paid to publish fake reviews that are almost always positive. So, do thorough research and see if you can find negative testimonials, too. If not, then maybe you should stay away from that review site.

• Industry Expertise

Just because you can, it doesn't mean that you should create review software listings on every available website. For example, if you are an eLearning business, you won't find much use in sites like Yelp and Facebook. Most customers check platforms like eLearning Industry, G2, Capterra, and TrustRadius, as these are the most common places B2B clients visit when they need to buy a solution.

If you want to list your business on eLearning Industry, join our PPC directories and ask your clients to leave their reviews. You may upgrade your listing if you want to appear at the top of the page and beat the competition.

• Traffic Volume

Software review platforms should have respectable traffic even if they are super niche. Don't expect them to have the traffic a generic site has. But that's a good thing, as it means that more targeted business opportunity leads visit them. Therefore, your chances of booking more demos and closing deals increase. It's better to have 100 targeted leads rather than 1000 generic visitors.

• Review Verification Mechanism

Reviewing trust signals for SaaS platforms is a key consideration. How does a review site verify reviews? Do they require only a star rating, or does it have a high minimum text length? The longer online reviews are, the more credible a platform is, as it shows how much it values detailed testimonials. Also, these platforms don't allow anonymous users and use strong mechanisms to verify reviewers.

Want To Be On A Top List? Start With Your Reviews

Review-driven marketing has become very popular lately, and it's obvious why. It's the same reason why social media influencer marketing has become so prevalent in the B2B world. Customers can choose between so many options that they need other people's opinions to help them decide. Audiences are tired of hearing you boast about your business. And let's be honest, you're probably exaggerating just a tad. This is where an authentic review steps in to back you up and win over new clients.

Winning Top List Awards and joining eLI's People's Choice LMS List can help you stand at the top. Especially the latter, which proves you are a fan favorite. Keep in mind that eLearning Industry uses powerful verification methods to ensure all reviews are genuine and come from real customers.

Vendors with strong reviews are more likely to be featured in lists like:

• Top Mobile Learning Platforms
• Top Gamification Learning Management Systems
• Top LMS Platforms With The Best AI Tools For Training And Education
• Top Employee Onboarding Learning Management Systems
• The Best Customer Training Learning Management Systems
• The Best Employee Engagement Software
• The Best Onboarding Software For New Employees

The Best Places To Use Reviews For Maximum Impact

• Testimonial Page

So, you've gathered positive reviews on certain software review platforms. You are now ready to begin your review marketing journey and utilize these testimonials on your website. The first step is knowing how to optimize a landing page for lead generation, which involves the use of testimonials. You may create a page dedicated to reviews so prospects can read all of them in the same place instead of seeing one or two in the pages they visit.

However, you may get fewer clicks on your testimonial page instead of other website pages. So, check which pages get the most traffic before deciding.

• Homepage

Many companies feature positive testimonials on their homepage, where most of their traffic starts. Reviews are SaaS credibility boosters, and seeing them on your homepage immediately sends people a positive message. They can also check out who left each review, shedding light on your clientele. Obviously, you are asking your top clients for reviews, as their kind words matter the most. You can add a hero section or slider.

This doesn't mean that you can't have a dedicated testimonials landing page. You can feature the top three or five reviews on the front page and then direct users to read more if they want.

• Product Pages

Software review platforms usually feature satisfied customer review examples regarding your brand in general and specific products and their features. Placing testimonials on product pages allows you to pick the most relevant customer comments that highlight specific product benefits. For example, if you are an advertiser selling different types of ads, including RoS, banner ads, video ads, etc., you can include reviews regarding each of them. This way, you specifically boost each product's credibility.

• During Checkout

If you're noticing many abandoned carts, it might mean that your clients get cold feet during the checkout phase. One way to make them feel more comfortable with their future purchase is to include authentic reviews on the checkout page. Why are reviews important during this stage? You probably sell pricey services that feel like an investment to your clients. It's human psychology to overthink it when it comes to buying something expensive that might either improve your processes or make them even more complicated. So, choose your reviews wisely and strategically.

• Near CTAs

All lead conversion strategies come with various CTAs all around your website because it makes it easier for people to perform a certain action. For example, you want to book more demos, wishing they would lead to more conversions. How do you convince anyone to click on your "book a demo" CTA? If you're having many visitors but very few clicks, maybe it's worth adding one or two reviews. Choose testimonials that highlight a client's success with your brand. When others see how excellent your services are, they are more likely to click on the CTA.

• Retargeting Ads

Reviews act as social proof and peer validation, showing that other businesses have already succeeded with your solution, which makes prospects feel safer about choosing you. Instead of relying on your own claims, customer voices provide credibility, helping overcome doubts about cost, risk, or integration. By combining the reminder power of retargeting with the reassurance of real testimonials, reviews make it much easier for buyers to move from interest to action. This way, you build a testimonial marketing strategy that focuses on your customers, showing them how much you value their input, further improving customer lifetime value.

How To Get More Testimonials Without Sounding Pushy

But how do you ask for reviews from your customers? Are they willing to visit software review platforms and go through the verification process? Yes, most of your clients will be thrilled to do that!

• Ask for feedback during natural conversations.
• Follow up by email after a positive milestone.
• Send a friendly text reminder (when appropriate).
• Request reviews after project or service completion.
• Mention reviews casually during support calls.
• Personalize each request to the client.
• Emphasize how their input makes a difference.
• Provide simple review instructions and links.
• Make review options easy to access.
• Automate review invitations with care.
• Add review prompts to newsletters or signatures.
• Offer the option of a video testimonial.

How eLearning Industry Helps You Get Featured And Found

• Featured Listing Placements In Our Directory

eLearning Industry is one of the most industry-specific software review platforms in the eLearning, EdTech, L&D, and HR tech fields. Through our niche directories, you can start your PPC lead generation journey, with the first step being to list your business. Whether you choose a free or upgraded listing, targeted buyers visit our pages looking to buy solutions.

• Review-Driven Top Lists

Earlier, we shared with you a bunch of top list links so you can check out which brands rank highly and why. As you'll notice, those taking first place are usually brands with many enterprise software reviews that boost their industry credibility.

• Editorial Guidance To Improve Your Listing

A review acquisition strategy isn't as exhausting as you might think, as statistics show that satisfied customers are more than happy to talk about their experiences. If you choose our PPC listings, you receive expert consulting on how to make your landing page stand out. Your personal account manager also helps you with geo-bidding so you fit your ideal market's standards.

• Syndication And Exposure Through Email And Organic Traffic

As one of the most established content syndication platforms in the eLearning and HR tech fields, eLI's websites propel your content to highly targeted audiences. It's not only through organic traffic that you receive valuable leads, but also through email marketing, as you can choose to get placed in our newsletters and noticed by thousands of corporate buyers.

Key Takeaway

In today's B2B SaaS landscape, software review platforms have become the new marketing currency because they combine credibility with visibility. Buyers don't just want to hear from vendors; they want to see authentic, detailed experiences from real customers before making an investment. That makes every review not just a comment, but a powerful trust signal that can tip the scales in your favor.

At the same time, effective brand monitoring plays a vital role. By keeping track of what customers are saying, responding thoughtfully, and addressing concerns quickly, you not only safeguard your reputation but also strengthen relationships with your audience. This responsiveness demonstrates that you care, and it gives your team insights to refine their selling skills by aligning more closely with customer needs and expectations.

Ultimately, reviews don't just validate your product. They also reveal buying decision triggers that drive conversions. Whether it's ease of use, responsive support, or measurable ROI, these recurring themes help shape your messaging and sales approach. When you combine strong listings on the right software review platforms with proactive brand monitoring and continuous improvement in selling skills, you create a powerful foundation for building trust, winning business, and sustaining long-term growth.

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