The Best Customer Training Learning Management Systems (2025 Update)

The Top Customer Training LMS Vendors For 2025

Measuring your external customer ROI regarding learning programs is not an easy task. These measurements are very different from the ones of internal corporate learning. A standard LMS—most of the time—doesn't prioritize customer learning. If exceptional customer service is your main focus, getting one of the best customer training LMS tools on the market can help you achieve your goals.

A business should focus on customer training during the customer journey. This can significantly improve the relationship between the customer and the vendor. Understanding your customers' needs can help you achieve increased customer retention, which will lead to higher renewal rates as well. Creating engaging content that is in alignment with your business goals will drive customers to spend more.

With a customer training LMS, you can establish an infrastructure that enables the delivery of learning opportunities to your customers. Such a tool offers all the necessary features needed to measure customer training and helps evaluate how good your investment is. To make the selection process easier, we have compiled a list of the best Customer Training Learning Management Systems. This way, you can decide which better matches your needs and increase the potential of your customer training.

Unveiling eLearning Industry's Best LMS For Customer Training (2025 Winners)

If your company is listed among the Best Customer Training LMS Tools for 2025, feel free to add this badge to your website.

What Were The Criteria That Determined Which Top LMS Vendors Made Our List?

When you're looking for the ideal customer training LMS, it's crucial to know what separates the best from the rest. Industry experts, including C. Pappas, along with a dedicated Editorial team, took a deep dive into various platforms to find the top contenders. They thoroughly reviewed published content like articles, eBooks, and webinars to ensure their recommendations were backed by solid insights. So, what makes the best customer training LMS stand out?

Here's what they focused on when evaluating the best LMS platforms for customer training:

• Customer support
• Customer experience
• Software features
• Software innovation
• Customer reviews
• Economic growth potential
• Company's customer retention
• Employee turnover
• Company's social responsibility

Once you've checked out the top contenders, take the time to explore the detailed insights that follow. These will guide you in choosing the perfect LMS to engage, educate, and empower your customers.

How To Get The Most Out Of Customer Training Learning Management Systems: 8 Questions To Ask

Keeping customers happy is the number one rule for most companies. But keeping them well-informed is of equal importance. There are many things customers don't know about the product they have bought or are interested in buying, and you need to inform them. Customer training is rewarding for the companies that go after it. So, do it right and gain a competitive advantage in your market niche by launching it through a customer training LMS. Below, you can find a list of 8 crucial questions to ask before you decide to proceed with customer training and search for the most suitable customer training LMS for your organization.

1. Can I Increase Customer Retention And Engagement Through Customer Training?

Customer retention and engagement are the main goals, but definitely not the only ones. By letting buyers know more about your product and its potential uses, you increase the likelihood of turning them into loyal customers who will recommend your product to others. Guide them from the basic features and functions to the specifics and teach them new ways to use your product. Keeping them satisfied and engaged is a fantastic way to increase their loyalty to your brand and turn them into repeat buyers.

2. How Can Customer Training Help Me Cut Down Costs And Increase ROI?

Taking it one step further, you can safely assume that engaging prospects and current customers in customer training will give you the chance to improve your customer retention rate and cut down on other advertising and promotional costs. Informed customers will renew their trust in your company, and rarely keep your support team tied up. Another way of increasing ROI is deploying eCommerce features, which are quite common in customer training Learning Management Systems. eCommerce gives you the option to sell your products or services by redirecting your online learners to your main website to download a demo or buy your product. Through the customer training courses, you can get an estimable amount of sales—depending on the level of acceptance you have reached and the marketing techniques you've implemented.

3. Must Customer Training Learning Management Systems Support Multiple Languages?

Even if you are targeting specific markets and dealing with speakers of two or three languages, you should think ahead. Don't limit the extent of reach your products can have. Once you launch your customer training course, you can't rule out the possibility of customers from other countries being interested. It's important to have a customer training Learning Management System that is multilingual and allows users to easily change language settings. As a result, everyone will make the best use of your online training courses, which gives your organization a competitive advantage.

4. Which Are The Customer Training LMS Features That Contribute To A Successful Customer Training Program?

While compelling online training content is one prerequisite to success, a customer training Learning Management System is a very strong asset. It should possess all the features that contribute to delivering a unique online training experience to your customers.

Accessibility

Starting with accessibility, customer training Learning Management Systems should be simple enough to allow easy access to the platform with a single sign-on or even using a social media account to log in. Simple enrollment to the customer training online course with a minimum number of clicks is another advantage.

Microlearning

The online training content should be provided in the form of bite-sized online training activities and target a busy audience looking for specific information at the moment of need. Therefore, search options that easily locate such material maximize both course effectiveness and learner engagement.

Responsive Design

Another essential feature of your customer training LMS is to allow for responsive design so customers can access online training content from any device.

Ease Of Navigation

Consistency is key in User Interface design. Navigational button placement, help availability, course navigational maps, progress bars, etc., are just some of the elements that facilitate navigation within the customer training online course.

Gamification

A customer training LMS with gamification features offers added value. It not only increases learner engagement but allows customers to share their achievements on social media, thus attracting new prospects and establishing your brand in the market.

Tracking And Reporting

Last but not least, a customer training LMS should possess tracking and reporting features you can use to collect Big Data and adjust your next promotional activities accordingly.

Ultimately, all of the above features enhance User Experience, especially when you cooperate closely with your marketing, customer success, and support teams.

5. How Does Customer Training Meet The Requirements Of Each Stage Of The Customer Journey?

When setting up your customer training strategy, one thing will prove to be of great help: keeping all stages of the customer journey in mind. That is, planning in advance the kind of support your customer training will provide at each stage of the customer's journey. This is key to customer training success. Different needs arise at each stage of the customer success lifecycle. It is crucial to recognize and address them by offering relevant online training material.

Pre-Sales Support

During the pre-sales stage, your customer training LMS should be used to familiarize prospects with your product or service by showing them how it can meet their needs. You can also upload testimonials and case studies to show potential buyers how your product or service has worked for other customers in the past.

During Τhe Decision-Making Process

Uploading online training tutorials and video demos to your customer training Learning Management System can facilitate the decision-making process of potential customers. Concluding all of the online training activities by offering free demos or trials is the ultimate risk-free option you can offer potential buyers so they can evaluate your product before investing in it.

After-Sales Support

This section of the customer training may include lesser-known features and functionalities of your product. We all know from experience that we never use 100% of a product's functionalities. Having someone show us how to take full advantage of the product maximizes ROI and increases brand loyalty.

Repeated Sales/Customer Loyalty Stage

A gamified customer training online course can go viral on social media, increasing brand awareness and attracting new prospects to your business. Online surveys addressing your current customers show that you care about their opinions. You want to improve your product, which also maximizes brand loyalty and increases the likelihood of getting referrals.

In addition, customer training Learning Management Systems should be customizable to reflect your brand and mentality.

6. What Specifications Must An LMS Have To Meet Customer Training Needs?

Many features and specifications are fundamental to the success of a customer training Learning Management System. Some of the most important ones are listed below.

Scalability

Your customers may multiply in no time, or their needs and expectations may increase. The fundamental goal is to satisfy and retain them, growing accordingly. For this reason, you need a customer training Learning Management System that is flexible and expandable to accommodate increasing numbers of online learners without compromising performance.

User-Friendly Interface

In terms of navigation, easy login and enrollment to the online training course are must-haves. Another highly appreciated feature is single sign-on. It means that users won't need a separate login name and password, other than the one they already use for other corporate accounts.

Personalized Views

Allowing customers to set their own view preferences based on their personal interests is a big plus. Personalized preferences set by your online learners are a great source of Big Data that—if analyzed properly—is an excellent tool for identifying potential gaps in your niche market. This may lead to product improvements or even to completely new products.

Responsive Design

It seems crucial for the success of a customer training course to be delivered through an LMS with responsive design features. This way, online training content can be accessed on any device or browser, and your online learners can learn about your product any time they choose.

7. Does Customer Training Work Better By Offering Personalized Training Paths?

Depending on the stage of the customer journey, prospects or current customers are interested in different aspects of your product or service. So, allowing for personalized training paths has many benefits. First, it allows for grouping your audience into categories, such as prospects, potential buyers, current buyers, and referrals. As a result, you can target them accordingly; not only in terms of the online training content you allow them to access but also in terms of the promotional activities they may receive. Another important benefit is increased learner engagement, as the online training content is relevant to their needs at the particular stage of the customer journey. A personalized training path saves your online learners valuable time and increases the level of customer satisfaction with your brand, maximizing the effectiveness of your customer training course as well.

8. What Is The Importance Of Customer Feedback In Customer Training?

By providing and asking for customer feedback, you keep your customers informed and happy. At the same time, you get to see what the audience thinks about your product, if they use it properly, and whether you need to make improvements. Perhaps your product lacks a feature your competition offers, or there are functions that are not known or not explained enough.

Some of these 8 questions may have already been addressed during your initial evaluation with the customer training LMS vendor. However, they are basic questions, and you need to have them handy. They are to be considered prerequisites when narrowing down your list and during your final decision. Picking the perfect customer training Learning Management System relies on the aforementioned questions to a significant percentage.

As you can see, there are more than plenty of customer training Learning Management Systems. For this reason, you have to prepare thoroughly and know what you want, or else the LMS selection process could become complex. Always keep in mind that there is valuable help and even more options in eLearning Industry's Learning Management Systems directory.

How To Achieve Customer Retention And Engagement With A Customer Training LMS

Communication is key to keeping your customer engagement high. Understanding your communication style and implementing it can have a great impact on your business. Your communication must be effective, so you have to use the appropriate channel with your clients to improve customer retention. This move can surely transform your business. Your company's customer retention rate can give critical insight into how much your customers value your business.

Customer retention is a Key Performance Indicator to watch out for. It will help you foresee warning signs of a problem that might occur in the near future. For example, you might realize that a new product is not working well. Or maybe, you might find out that a new salesperson or customer service asset has caused customers to leave. Getting the right feedback is important. A customer training LMS will assist you in delivering, collecting, and tracking all of the above.

Reach Out To Your Prospects To Spread Brand Awareness

You can take advantage of a customer training LMS to deliver training to clients and customers. Perhaps you can find a way to create training courses for prospective clients as well. In collaboration with your marketing team, your Learning and Development department can design short online courses to educate prospects about your products and services. You can show off your company culture by delivering something that would intrigue your prospects to learn more after their first contact. By developing something that gives a bigger idea about your organization, you can share more valuable information than just waiting for prospects to understand your brand only through your website. With a customer training LMS, you can create compelling material and then use it to train prospects on what to expect from your products or services.

Use A Customer Training LMS For Your External Customers

What's great about using a customer training LMS for your external customers is that you can control how much access they have. For example, if a ten-minute training program about your product's new feature is enough, this is the only access you will allow. And if your customer managers need to export reports to track data and see who actually took the training, you can grant them access to that.

Delivering top-notch customer service is one of the most important tactics for customer retention. When customers are satisfied with your company's services, products, and customer service, they are more likely to return. On the other hand, if your service does not please customers, they might not return to do business with you again. Exceeding your customers' expectations should be your main goal.

How A Customer Training LMS Impacts ROI

Great customer training can impact several areas of your business. An effective training strategy can bring several wins for you in the long run. By measuring your training ROI, you can ensure you are getting the best results. A customer training LMS can empower you to create an effective onboarding strategy for your customers. You can map out the best features of your product and make your customers see what the product can do for them. Providing continuous customer training to explain new features will increase engagement while showing that your product keeps delivering great value. On the other hand, insufficient onboarding and product training might lead to losing customers.

You can avoid this by improving customer engagement and retention with a customer training LMS. You can help your customers to get familiar with your product by creating onboarding programs. This will also reduce the strain on customer support, as you can use customer training to provide answers to frequent questions. As a result, your support team can focus on resolving more serious customer queries.

Deliver Top-Notch Customer Service And Resolve Complaints

Make sure that all your associates provide top customer service and keep customer satisfaction high. Requesting customer feedback will help increase trust between your business and your customers because they'll see that their opinion really matters. Then you could use your customer training LMS to create courses or other material based on valuable customer feedback.

Of course, it is impossible to please every single customer. Yet, resolving complaints quickly is essential, as unsatisfied customers might choose to stop collaborating with your business. You should focus on resolving every complaint quickly to increase your chances of doubling customer loyalty rates.

Sometimes, resolving issues quickly might not be enough. In this case, you might like to show generosity towards your clients. If dissatisfaction is high, you can offer a discount or free material. Your main goal is to get your customers to come back to do business with you. Remember that getting a complaint from a client is not a bad thing. Consider complaints as helpful feedback that will help you improve your products and services. After all, every good business aims to deliver great quality of service.

At the same time, consider rewarding customers when they share their opinions. If you give them the right incentive, you might even collect some new ideas for improvement. This can be done by asking for reviews or giving them forms to fill out after they buy your product. You might also ask your customers to complete a satisfaction survey. Another good idea would be to encourage them to be part of an online community and contribute regularly to it.

Invert Customer Dissatisfaction By Getting The Right Feedback

In some situations, customers might be disloyal towards a brand, despite efforts to retain them. You have to deal carefully with such cases. A strategic customer retention strategy will help determine how and if you can win back your customers' trust. In the worst-case scenario, you'll get the feedback you need to make things better next time. We all have something to learn from such an experience. You have to decide what customers you need to convince and if it is worth continuing to do business with them or not. Some customers cost a lot to maintain, so it's not always worth the effort. In any case, feedback is the best way to get value from your customers.

All you have to do is ask and listen to their opinion. You have to figure out which reasons caused customer dissatisfaction in the first place. Asking the right questions is key in making sure you grab related information. Then, you can share your customer feedback with product managers, the sales team, or even your retention team—if you have one. By making good use of the information you obtain, you can create customer retention strategies that will empower your customer satisfaction recovery. You can benefit from all of the above by creating some material or training courses to prevent this from happening again. Through your customer training LMS, your team can deliver appropriate retention or win-back offers.

Summing Up

Imagine if you could bring your top clients together in an online community and allow them to influence your product development. If business growth is one of your future plans, an investment in a customer training LMS will increase customer engagement and retention. When customers participate in client advisory panels and forums, things start getting a lot more interesting. By investing in a customer training LMS, you can easily create such environments and benefit from them.

LMS customer experience really matters. Picking the right customer training LMS for your organization doesn't have to be stressful and resource-draining. eLearning Industry is here to help you compare the best customer training LMS solutions tailored to your needs. It's important to remember that exploring the platform before you make the investment is worth the effort. It ensures that you and your L&D team find a tool that has all the features you require and aligns with your experience level.