Sales Enablement

February 9, 2021 | Sponsored

Retail Training: How A Retail Giant Put Microlearning Into Practice

A global retail company was looking for a partner to help increase participation and implementation of their new team operational principles: creating project charters, meeting principles, continuous improvement tools, and more. They had materials that were too abstract and didn’t convey the right information. This is the story of how MicroLearning solved their participation and implementation needs.
by Gerald L. Zandstra PhD
December 25, 2020

Adult Learning Tactics For Sales Training Effectiveness

As the business marketplace continues to rapidly evolve, sales training programs require effective strategies to drive readiness for the sales teams they support. By taking into account the prominent characteristics of adult learners, sales trainings can be memorable events that engage and resonate.
by Jacqueline Light
September 6, 2020

eCustomer Relationship Marketing (eCRM)

eCRM (electronic customer relationship marketing) helps companies maintain and improve relations with customers by utilizing customer data through an electronic system. In this article, we will analyze eCRM, how it works, and its case studies.
by Vikas Rana