Globalizing Online Training: 7 Major Benefits
Globalizing online training requires you to adapt its contents to suit the needs of an international audience. Thus, you will need to translate your online training program to various languages and research the backgrounds of your audience. Globalizing online training will also require you to give localized examples that corporate learners can relate to. You must customize your graphic elements and respond to local requirements, such as licensing. Going global may seem like an uphill task but there are numerous benefits that you will gain. This article discusses 7 major benefits of globalizing online training.
1. Huge Return On Investment
Globalizing online training avails more revenue streams to you. Once you go global, you gain access to new markets. Today’s society is characterized by a high demand for information, knowledge and education. Globalizing seems like an unnecessary expenditure, particularly when you have to localize online training content and translate it to other languages. Failure to localize leads to low acceptability in other markets. Localizing online training programs allows you to meet the needs of all target audiences. It increases acceptability, thus attracting many corporate learners to enroll. Which translates to a huge online training ROI. In the case of in-house L&D, globalizing increases employee engagement. Thus, making your online training program more effective and boosting your online training ROI.
2. Increased Market Development
There is a huge risk in having your online training program in a single country. What if there is a slump in the demand for online training courses in the country? You will be forced to close business. Venturing into other countries and regions insulates you from the effects of low demands. One of the most important benefits of globalizing online training is that it creates an environment for you to succeed in various countries. It reduces vulnerability to a single country’s bad economy and government regulations on your business.
3. Large Talent Pool
Globalized online training programs have staff from diverse backgrounds. Globalizing online training gives you access to new employees who have unique skills and mindsets. This increases the ability to handle the challenges that come with corporate learners from all walks of life. Members of staff can virtually consult on how to deal with challenges, and this increases creativity. With a large talent pool, problem-solving skills improve. Staff members are able to come up with solutions for challenges they face, making your online training program better.
4. Improved Confidence And Reputation
An online training program with global reach is more credible than a local one. People believe that if you are successfully running businesses in various countries, then you are offering high-quality services. This increases the credibility and the confidence that customers have in you. Also, going global comes with the prestige of being recognized as an international business. When people see you as a global brand, they are more likely to hold you in high regard and choose you over the competition. They know that you provide your staff with all the resources they require to fulfill their potential. Your commitment to professional growth at an individual level speaks volumes about your brand image.
5. Opportunity For Business Partnerships
Venturing to other markets gives you the opportunity to partner with other businesses. For example, a local institution can approach you to host their online training courses. Strategic business partnership not only increases your competitiveness in the market but also reduces threats. It makes your eLearning business stronger, adding exposure and credibility to it. Another perk of globalizing online training is being able to form productive relationships with Subject Matter Experts and eLearning content providers in the local market. You can draw on their expertise and experience to create more effective online training content for your entire workforce.
6. Increased Employee Competency
Among the major benefits of globalizing online training is that it makes employee hiring more competitive. It increases your access to the best talent around the world. This means that you are able to get the top-performing eLearning professionals in the market who can bring their skills to your organization. Globalized online training helps team members learn at their own pace, which makes your hiring opportunities more attractive. It also increases productivity and reduces employee turnover, saving you hiring costs. Employees who are already on staff have round-the-clock access to relevant online training materials, while qualified candidates will vie for open positions thanks to the top-notch L&D you provide.
7. Fast Access To New Technologies
Going global places you at a better position to tap new technologies as soon as they hit the market. Using them allows you to compete with other businesses on a local and global level. Accessing new learning technologies as soon as they hit the market can increase even customer loyalty and sales stats, as you’re giving your employees online training courses that are relevant to their needs. Thus, they can keep customers better informed and provide superior service.
Have you been thinking of taking your online training program global, but are afraid of the risks? This article shares 7 unexpected benefits of globalizing online training. Most organizations see going global as an unnecessary expense. While it may be expensive, it typically offers quick returns because your market pool has expanded. There are also ways in which you can minimize the costs of going global. One such way is modifying online training courses instead of creating entirely new ones. Going global doesn’t have to cost a tidy sum.
Are you ready to expand your online training program on a global scale? Download our free eBook Going Global: How To Create Online Training Experiences For A Worldwide Audience to find out about the benefits of going global, the costs to consider, how to mitigate online training globalization risks, as well as how corporate eLearning globalization can improve your ROI. We’ll also shed light on how to develop personalized online training content for a global audience and which LMS reports to monitor for successful globalized online training.