eLearning Marketing Articles

Here you can find the top articles about Inbound Marketing, Content Marketing, Lead Generation and more!
4 Steps to Designing an Effective Online Training Program
Corporate eLearning
August 7, 2014

4 Steps to Designing an Effective Online Training Program

There's got to be a secret right? We all know that a good online training program is vital to a company's long-term success. It's like a steak dinner. You have to start with quality cuts of meat, or your meal isn't going to end up as delectable as you'd hoped. Similarly, if you don’t start with a good training program, your employees won’t develop the skills and knowledge they need.
by Stephanie Ivec
How to Succeed as a Freelance Virtual Instructional Designer
Instructional Design
August 5, 2014

How to Be a Successful Freelance Virtual Instructional Designer: Part 1

Whether you’re just entering the market as a virtual instructional design freelancer, or you’ve been doing it for a while and want to be busier, this post is for you! SweetRush’s instructional design team lead Catherine Davis offers a two-part series on how to succeed as a virtual instructional design freelancer, starting with eight tips to land freelance projects.
by Catherine Davis
Best practices in Learning and Development
eLearning Events
August 5, 2014

Best Practices in Learning and Development

Studies in the US have shown that organizations that adopt eLearning experience cost savings of around 21% and also save learners’ study time. At the same time there is increased effectiveness and productivity – they see a 32% increase in the time between training and that training being implemented on-the-job. Unfortunately however between 50% and 80% of all L&D activities are what’s referred to as “scrap learning” because the lessons from that learning are never actually applied on-the-job. That amounts to a substantial waste of Learning and Development budget! So how does an organization provide L&D but do it well?
by Roberta Gogos
What is the Cost of an Open Source LMS?
Learning Management Systems
August 4, 2014

Reality check - Open Source LMS: a costly affair

A fair number of people who seek out an open source LMS have a major misconception that it is free. Over 60% people want to choose an open source LMS while looking for a solution to manage their learning cycle is because they have no license fee and is supported by a large; very large community. Yes it is an open source and it is free! But dig further and you will find out that free does not mean you have no costs. Dig a little further and you may actually find that you could spend more on your open source LMS than a proprietary LMS. Let us explain how…
by Anand Timothy
Traditional vs. Modern Learning Systems
Learning Management Systems
August 3, 2014

Traditional vs. Modern Learning Systems

As we consider upgrading our learning systems to meet the needs of our future rock stars, training administrators, business-line managers, and Human Resources departments, it is probably best to forget the definitions of the traditional systems and focus our sights on a modern learning system, regardless of its classification or name. For seasoned learning professionals, this can be a difficult thing to do.
by Monica Kraft
A Culture of Empowerment: Beat the 70:20:10 Problem and Secure ROI
Corporate eLearning
July 31, 2014

A Culture of Empowerment: Beat the 70:20:10 Problem and Secure ROI

You’ll have heard about the 70:20:10 problem by now. It’s a theory about the way in which we learn: only 10% of our knowledge comes from formal training, while 20% comes from observing others and a whopping 70% occurs when we roll up our sleeves at work and get stuck in. Up until now, organizations have failed to secure ROI on their training spend as they have been focusing on formal training and haven’t been cultivating a culture of empowerment to tackle the remaining 90%…
by Juliette Denny
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