B2B Lead Generation

February 9, 2022

Low Sign Ups? Here's How To Increase LMS Website Conversions In 6 Easy Steps

Your LMS product page is literally your elevator pitch to potential buyers. What should you put there to ensure prospects pay attention and seek more information?

by John Crabill

October 6, 2021

What Is Lead Time In Marketing And How Does It Affect Purchase Decisions?

Having enough lead time during your campaigns lets your customers and prospects know when your new webinar is live, when you have a new product launch, when you're publishing a new eBook, etc., thus enabling everyone to plan accordingly. Let's see how lead time helps generate buzz but can also help boost visibility, reach more users, and increase conversions.

by John Crabill

August 10, 2021

5 Amazing eBook Ideas For Successful Lead Generation In The eLearning Niche

Do you want to collect and nurture leads with compelling lead-generating eBooks? Great! This article will provide you with the information and inspiration you need to create lead-generating eBooks for your eLearning business.

by John Crabill

June 10, 2021

9 Ways To Optimize Landing Pages To Generate More Leads

For most online businesses, generating more leads is a top priority. First, you need to strive hard to grab the attention of every visitor on your website. But that’s not the toughest part. Getting visitors to engage with your site and persuading them to take some kind of action is what most businesses struggle with.

by Gaurav Sharma

May 16, 2021

Why Should You Consider eBooks For Your Business?

Creating eBooks for your business is becoming the best way to deliver valuable information to your customers and clients. If a business is not creating eBooks, then it is perhaps because they are not aware of the benefits. This article will cover everything about creating an engaging business eBook.

by Ellen Baker

April 7, 2021

8 Ways A 360 Inbound Marketing Approach Can Help You Lead Nurture Corporate Training Prospects

It’s not enough to simply post an article and wait for the sales to roll in. This article highlights 8 ways a 360 inbound marketing approach can help you nurture leads.

by John Crabill

March 17, 2021

What We’ve Learned Running 198 Successful Webinars For Our L&D Partners (And How To Benefit From It)

As experienced webinar hosts, we thought you'd love to read our tips on how to broadcast successful webinars. From attracting the right leads to engaging your audience, here's our secret sauce! Have a pen and paper and get ready to take notes.

by John Crabill

March 3, 2021

8 Reasons To Use Webinar Marketing To Generate Qualified Leads For Your eLearning Business

Why should eLearning businesses use webinars to attract and nurture leads? Discover 8 top webinar marketing benefits, from evergreen lead generation to boosting brand awareness.

by John Crabill

October 10, 2020

How eLearning Brands Can Increase Conversions Through Data-Backed A/B Tests

A/B testing helps eLearning brands make their users’ journey seamless, leading to better ROI on their marketing efforts.

by Niti Sharma

September 13, 2020

How To Understand Customer Needs And Improve Your Marketing

The most valuable way to get more detail about who your organization is selling to is to develop a buyer persona. Once you have created buyer personas, their impact on marketing is powerful. Here are 10 ways you can improve your marketing when you have a deep understanding your customer needs.

by Kristen D'Amour Johnson

September 6, 2020

eCustomer Relationship Marketing (eCRM)

eCRM (electronic customer relationship marketing) helps companies maintain and improve relations with customers by utilizing customer data through an electronic system. In this article, we will analyze eCRM, how it works, and its case studies.

by Vikas Rana

August 14, 2020

Top 5 Benefits Of Digital Marketing

Digital marketing is growing at a rapid rate, hence it is important for all to know about the benefits and advantages associated with digital marketing.

by Niket Sharma