B2B Lead Generation

September 6, 2020

eCustomer Relationship Marketing (eCRM)

eCRM (electronic customer relationship marketing) helps companies maintain and improve relations with customers by utilizing customer data through an electronic system. In this article, we will analyze eCRM, how it works, and its case studies.

by Vikas Rana

August 14, 2020

Top 5 Benefits Of Digital Marketing

Digital marketing is growing at a rapid rate, hence it is important for all to know about the benefits and advantages associated with digital marketing.

by Niket Sharma

July 15, 2020

eLearning Providers Are Poised For Growth: The First Step Is Building Trust

As remote learning comes to the forefront, software and service providers have a unique opportunity to grow their businesses. In a crowded marketplace, it's important to stand out by establishing authority and trust online.

by Scott Baradell

October 21, 2019

Identifying Potential Business Partners For Your B2B Lead Generation Webinar

There are many different potential business partners you can join forces on your next business webinar. In this article, find out how you can double your authority and credibility, while expanding your reach, by choosing the correct business webinar partner.

by Christopher Pappas

October 14, 2019

How To Create A High-Converting Webinar Landing Page

Did you know that webinars are the best way to attract leads that are more likely to convert? In this article, I highlight 7 tips that guarantee to assist you in the creation of a high-converting webinar landing page to impress! Accomplish all this by simply guiding your prospects through the marketing funnel.

by Christopher Pappas

October 7, 2019

From Top to Bottom: Creating Live Webinars For Each Part Of The Marketing Sales Funnel

In order to create engaging webinars for your audience while following a successful content marketing strategy, it is essential to determine where your prospects are in the buyer's journey at any given moment. Whether it be the top, middle, or bottom of the webinar funnel you have to guide them through it and eventually get them to convert.

by Christopher Pappas

October 1, 2019

Defining Objectives And Audiences For Your B2B Lead Generation Webinar

Hosting a business webinar is no child's play. In order to create an effective B2B Lead Generation webinar, you should start focusing on your business webinar objectives and carefully identify your target audiences. In this article, you can find out how you can avoid getting lost in the details, and organize a successful live webinar.

by Christopher Pappas

September 24, 2019

Webinars: High-Quality Leads, Valuable Partnerships, And No Boundaries

By implementing webinars, you can teach and network—and at the same time, meet many of your most important marketing goals. How can you boost your lead generation and how can you learn to make the most of high-quality leads?

by Christopher Pappas

August 6, 2019 | Sponsored

5 Data Points To Build Your SaaS B2B Ideal Customer Profile

In my previous article, I shared some insights about why it is important for SaaS B2B companies to have a clear definition of their Ideal Customer Profile. And how this ICP will help them with their content customization, lead-generation campaigns, and outbound activities. Now it’s time to understand the data points you should be considering while building your SaaS B2B Ideal Customer Profile.

by Jacopo Mauri

July 11, 2019 | Sponsored

Why You Need An Ideal Customer Profile In Your B2B SaaS Marketing Strategy

A significant number of companies I’ve recently spoken to are still struggling to identify their core target. In this article, I’ll try to shed some light on why it is important to have an Ideal Customer Profile, and what you’ll be using this ICP for.

by Jacopo Mauri

June 27, 2019

Improve Your B2B Lead Generation ROI By Repurposing Your eBook

When you publish your eBook, you have succeeded in one of the stages of strategically marketing your content. However, you can keep on generating leads and attracting readers. In this article, I'll share 3 tips on how you can repurpose your eBook to enhance B2B lead generation return on investment.

by Philip Gavrilakis

June 26, 2019

Quantity Vs Quality: How To Generate Better Leads From Your eLearning eBook

The target of creating and promoting an eBook is to generate leads. For B2B marketers, however, success doesn’t come from plain leads, but from the most qualified and highest-quality ones. In this article, I'll share valuable know-how on how to generate leads and build a strategic foundation that emphasizes quality.

by Philip Gavrilakis