B2B Lead Generation

June 10, 2021

9 Ways To Optimize Landing Pages To Generate More Leads

For most online businesses, generating more leads is a top priority. First, you need to strive hard to grab the attention of every visitor on your website. But that’s not the toughest part. Getting visitors to engage with your site and persuading them to take some kind of action is what most businesses struggle with.

by Gaurav Sharma

May 16, 2021

Why Should You Consider eBooks For Your Business?

Creating eBooks for your business is becoming the best way to deliver valuable information to your customers and clients. If a business is not creating eBooks, then it is perhaps because they are not aware of the benefits. This article will cover everything about creating an engaging business eBook.

by Ellen Baker

April 7, 2021

8 Ways A 360 Inbound Marketing Approach Can Help You Lead Nurture Corporate Training Prospects

It’s not enough to simply post an article and wait for the sales to roll in. This article highlights 8 ways a 360 inbound marketing approach can help you nurture leads.

by John Crabill

March 17, 2021

What We’ve Learned Running 198 Successful Webinars For Our L&D Partners (And How To Benefit From It)

As experienced webinar hosts, we thought you'd love to read our tips on how to broadcast successful webinars. From attracting the right leads to engaging your audience, here's our secret sauce! Have a pen and paper and get ready to take notes.

by John Crabill

March 3, 2021

8 Reasons To Use Webinar Marketing To Generate Qualified Leads For Your eLearning Business

Why should eLearning businesses use webinars to attract and nurture leads? Discover 8 top webinar marketing benefits, from evergreen lead generation to boosting brand awareness.

by John Crabill

October 10, 2020

How eLearning Brands Can Increase Conversions Through Data-Backed A/B Tests

A/B testing helps eLearning brands make their users’ journey seamless, leading to better ROI on their marketing efforts.

by Niti Sharma

September 13, 2020

How To Understand Customer Needs And Improve Your Marketing

The most valuable way to get more detail about who your organization is selling to is to develop a buyer persona. Once you have created buyer personas, their impact on marketing is powerful. Here are 10 ways you can improve your marketing when you have a deep understanding your customer needs.

by Kristen D'Amour Johnson

September 6, 2020

eCustomer Relationship Marketing (eCRM)

eCRM (electronic customer relationship marketing) helps companies maintain and improve relations with customers by utilizing customer data through an electronic system. In this article, we will analyze eCRM, how it works, and its case studies.

by Vikas Rana

August 14, 2020

Top 5 Benefits Of Digital Marketing

Digital marketing is growing at a rapid rate, hence it is important for all to know about the benefits and advantages associated with digital marketing.

by Niket Sharma

July 15, 2020

eLearning Providers Are Poised For Growth: The First Step Is Building Trust

As remote learning comes to the forefront, software and service providers have a unique opportunity to grow their businesses. In a crowded marketplace, it's important to stand out by establishing authority and trust online.

by Scott Baradell

October 21, 2019

Identifying Potential Business Partners For Your B2B Lead Generation Webinar

There are many different potential business partners you can join forces on your next business webinar. In this article, find out how you can double your authority and credibility, while expanding your reach, by choosing the correct business webinar partner.

by Christopher Pappas

October 14, 2019

How To Create A High-Converting Webinar Landing Page

Did you know that webinars are the best way to attract leads that are more likely to convert? In this article, I highlight 7 tips that guarantee to assist you in the creation of a high-converting webinar landing page to impress! Accomplish all this by simply guiding your prospects through the marketing funnel.

by Christopher Pappas