B2B Lead Generation

October 1, 2019

Defining Objectives And Audiences For Your B2B Lead Generation Webinar

Hosting a business webinar is no child's play. In order to create an effective B2B Lead Generation webinar, you should start focusing on your business webinar objectives and carefully identify your target audiences. In this article, you can find out how you can avoid getting lost in the details, and organize a successful live webinar.

by Christopher Pappas

September 24, 2019

Webinars: High-Quality Leads, Valuable Partnerships, And No Boundaries

By implementing webinars, you can teach and network—and at the same time, meet many of your most important marketing goals. How can you boost your lead generation and how can you learn to make the most of high-quality leads?

by Christopher Pappas

August 6, 2019 | Sponsored

5 Data Points To Build Your SaaS B2B Ideal Customer Profile

In my previous article, I shared some insights about why it is important for SaaS B2B companies to have a clear definition of their Ideal Customer Profile. And how this ICP will help them with their content customization, lead-generation campaigns, and outbound activities. Now it’s time to understand the data points you should be considering while building your SaaS B2B Ideal Customer Profile.

by Jacopo Mauri

July 11, 2019 | Sponsored

Why You Need An Ideal Customer Profile In Your B2B SaaS Marketing Strategy

A significant number of companies I’ve recently spoken to are still struggling to identify their core target. In this article, I’ll try to shed some light on why it is important to have an Ideal Customer Profile, and what you’ll be using this ICP for.

by Jacopo Mauri

June 27, 2019

Improve Your B2B Lead Generation ROI By Repurposing Your eBook

When you publish your eBook, you have succeeded in one of the stages of strategically marketing your content. However, you can keep on generating leads and attracting readers. In this article, I'll share 3 tips on how you can repurpose your eBook to enhance B2B lead generation return on investment.

by Philip Gavrilakis

June 26, 2019

Quantity Vs Quality: How To Generate Better Leads From Your eLearning eBook

The target of creating and promoting an eBook is to generate leads. For B2B marketers, however, success doesn’t come from plain leads, but from the most qualified and highest-quality ones. In this article, I'll share valuable know-how on how to generate leads and build a strategic foundation that emphasizes quality.

by Philip Gavrilakis

June 23, 2019

Optimize B2B Lead Generation Process With Marketing Automation

Marketing your eBook depends on reaching to the right customers with the right message. How can you enhance your B2B lead generation process to transform eBook downloads into high-quality conversions?

by Philip Gavrilakis

June 22, 2019

Top Channels To Promote Your eLearning eBook For Maximum Effect

Promoting your eBook is a crucial step you shouldn't miss. In this article, I'll share 3 channels through which you can create an organic marketing plan to promote it successfully, make it appeal to different audiences, and provide relevant content.

by Philip Gavrilakis

June 21, 2019

3 eBook Marketing Tips For Successful B2B eLearning Companies

You have managed to create, structure and enrich the content of your eBook. However, it is important that it gets to the right prospects and generate leads. In this article, I'll share 3 tips to develop a successful strategy to market your eBook.

by Philip Gavrilakis

June 19, 2019

B2B Lead Generation: 4 Must-Have Elements Of A Good eBook For eLearning Marketers

One of the most essential elements of an eBook is to be useful to its readers, and engaging enough to keep them reading. However, the definition of "good" is rather broad. In this article, I'll share 4 top-notch elements your eBook must have to be worth the download.

by Philip Gavrilakis

June 17, 2019

How To Structure Your eLearning eBook For Effective Lead Generation

Focusing on a specific structure for you eBook makes its content be more useful to your audience, therefore it will be downloaded more often. How can you craft a consistent eBook structure to provide as much value as possible to your audience and generate leads?

by Philip Gavrilakis

June 16, 2019

How To Choose An eBook Topic That Fits Your Audience’s Needs

The topic of your eBook can be about anything; however, it must deliver useful information to your audience. In this article, I'll share 4 steps on how you can choose a specific, relevant and focused topic for your eBook based on your audience's needs.

by Philip Gavrilakis