B2B Lead Generation

March 17, 2021

What We’ve Learned Running 198 Successful Webinars For Our L&D Partners (And How To Benefit From It)

As experienced webinar hosts, we thought you'd love to read our tips on how to broadcast successful webinars. From attracting the right leads to engaging your audience, here's our secret sauce! Have a pen and paper and get ready to take notes.

by John Crabill

March 3, 2021

8 Reasons To Use Webinar Marketing To Generate Qualified Leads For Your eLearning Business

Why should eLearning businesses use webinars to attract and nurture leads? Discover 8 top webinar marketing benefits, from evergreen lead generation to boosting brand awareness.

by John Crabill

October 10, 2020

How eLearning Brands Can Increase Conversions Through Data-Backed A/B Tests

A/B testing helps eLearning brands make their users’ journey seamless, leading to better ROI on their marketing efforts.

by Niti Sharma

September 13, 2020

How To Understand Customer Needs And Improve Your Marketing

The most valuable way to get more detail about who your organization is selling to is to develop a buyer persona. Once you have created buyer personas, their impact on marketing is powerful. Here are 10 ways you can improve your marketing when you have a deep understanding your customer needs.

by Kristen D'Amour Johnson

September 6, 2020

eCustomer Relationship Marketing (eCRM)

eCRM (electronic customer relationship marketing) helps companies maintain and improve relations with customers by utilizing customer data through an electronic system. In this article, we will analyze eCRM, how it works, and its case studies.

by Vikas Rana

August 14, 2020

Top 5 Benefits Of Digital Marketing

Digital marketing is growing at a rapid rate, hence it is important for all to know about the benefits and advantages associated with digital marketing.

by Niket Sharma

July 15, 2020

eLearning Providers Are Poised For Growth: The First Step Is Building Trust

As remote learning comes to the forefront, software and service providers have a unique opportunity to grow their businesses. In a crowded marketplace, it's important to stand out by establishing authority and trust online.

by Scott Baradell

October 21, 2019

Identifying Potential Business Partners For Your B2B Lead Generation Webinar

There are many different potential business partners you can join forces on your next business webinar. In this article, find out how you can double your authority and credibility, while expanding your reach, by choosing the correct business webinar partner.

by Christopher Pappas

October 14, 2019

How To Create A High-Converting Webinar Landing Page

Did you know that webinars are the best way to attract leads that are more likely to convert? In this article, I highlight 7 tips that guarantee to assist you in the creation of a high-converting webinar landing page to impress! Accomplish all this by simply guiding your prospects through the marketing funnel.

by Christopher Pappas

October 7, 2019

From Top to Bottom: Creating Live Webinars For Each Part Of The Marketing Sales Funnel

In order to create engaging webinars for your audience while following a successful content marketing strategy, it is essential to determine where your prospects are in the buyer's journey at any given moment. Whether it be the top, middle, or bottom of the webinar funnel you have to guide them through it and eventually get them to convert.

by Christopher Pappas

October 1, 2019

Defining Objectives And Audiences For Your B2B Lead Generation Webinar

Hosting a business webinar is no child's play. In order to create an effective B2B Lead Generation webinar, you should start focusing on your business webinar objectives and carefully identify your target audiences. In this article, you can find out how you can avoid getting lost in the details, and organize a successful live webinar.

by Christopher Pappas

September 24, 2019

Webinars: High-Quality Leads, Valuable Partnerships, And No Boundaries

By implementing webinars, you can teach and network—and at the same time, meet many of your most important marketing goals. How can you boost your lead generation and how can you learn to make the most of high-quality leads?

by Christopher Pappas