B2B Lead Generation

June 16, 2019

How To Choose An eBook Topic That Fits Your Audience’s Needs

The topic of your eBook can be about anything; however, it must deliver useful information to your audience. In this article, I'll share 4 steps on how you can choose a specific, relevant and focused topic for your eBook based on your audience's needs.

by Philip Gavrilakis

June 15, 2019

5 Keys For Finding The Right Target Audience For Your eBook

The more accurate you’re about your target audience, the more focused you can be with your marketing strategy. But how do you select the right target audience for your eBook to deliver successful B2B content marketing?

by Philip Gavrilakis

June 14, 2019

How To Generate B2B Leads With An eBook: 4-Step Guide For eLearning Companies

Creating an eBook is considered to be premium content, and it comes at a relatively low cost. How can you plan and market your eBook so that it's beneficial to your business? In this article, I share 4 steps to maximize your eBook content and generate B2B leads.

by Philip Gavrilakis

June 12, 2019

6 Lead Generation Best Practices That Work For B2B eLearning Companies

Lead generation is the go-to for a successful B2B marketing strategy. But, how eLearning marketers can leverage content marketing for lead generation purposes? In this article, I'll share 6 proven best practices that will help you target your buyer personas turning them into leads.

by Philip Gavrilakis