Articles

July 7, 2020 | Sponsored

How To Develop A Gamification Strategy That Improves Learning Motivation: 8 Core Drives

Motivation matters in learning. And this is part of the attraction of gamification. Games inherently are motivational. Very few board or card games are played by families or friends because it was deemed mandatory. Playing the game is its own reward. This chapter explores what motivates learners and how gamification can tap into that motivation.
by Gerald L. Zandstra PhD
July 6, 2020 | Sponsored

10 Accurate Training Metrics To Always Include In Your Learning Analytics Report

Utilizing learning analytics for effective training evaluation is one of the best ways your organization can determine the true ROI of its training and development programs. What is even better is that learning professionals can use their findings from data analytics to develop training solutions that improve learning experiences and help companies attain their business goals.
by Nolan Hout
July 6, 2020 | Sponsored

Best Practices For Automation And Integration Of Google Ads

Many marketers use third-party bidding tools to add a level of automation to their campaigns. These tools are able to measure additional data signals and therefore optimize accounts in ways that human beings could never do on their own. Another major benefit of automated tools is that they can almost optimize in real time. However, no tool can achieve true auction time adjustment.
by Benjamin Arabov