Publishing An eLearning Event: 5 Benefits For eLearning Professionals
An eLearning event is one of the most effective eLearning marketing tools at your disposal. It helps to raise awareness about your upcoming eLearning event and promotes your eLearning products and services. If you're looking for a cost efficient way to boost your attendance while building your brand image, posting an eLearning event through eLearning Industry is the ideal solution. So, let's take a closer look at which eLearning events you can promote and the benefits of publishing an eLearning event.
Types Of eLearning Events You Can Promote
The first step in creating an eLearning event is identifying the best category. These are the types of eLearning events that you can promote through eLearning Industry:
- eLearning conferences
- eLearning congresses
- eLearning seminars
- eLearning symposiums
- eLearning webinars
- eLearning workshops
If your eLearning event is not listed above, consider reaching out to the eLearning event Marketing Team to see if it qualifies for our eLearning promotional services.
eLearning Event Formatting Essentials
Your eLearning event should be custom tailored to address the needs of your audience. For example, highlighting the benefits and discussion topics that attendees may find interesting. However, there are some formatting guidelines that every eLearning event announcement should follow:
- Title
A clear and concise title that grabs their attention and prompts them to keep reading. Remember, readers will only spend a few seconds deciding whether they want to peruse the eLearning event. So, make every word count! - 15 words max - Introduction
Briefly discuss the topics you or your guest speakers are going to cover during the eLearning event. - 100 words max - Description
Emphasize the benefits and include all pertinent details that readers need to RSVP. For example, the sign up deadline. - 400 words max - Location and Date
The location, date, and time of the eLearning event. If your event is online, mention the website name, as well. - Image
The company logo or pictures from a past eLearning event. - Contact Information
Website URL, phone number, and the address where the eLearning event is being held. You can also include the sign up page and social media links.
5 Benefits Of Publishing An eLearning Event
1. Increase Your eLearning Event Revenue
There are a variety of expenses involved when hosting an eLearning event, from site rental fees to travel and accommodations. Even holding an online eLearning event can be costly. For example, you may have to pay for web conferencing software and marketing expenses. Posting an eLearning event gives you the opportunity to recoup some of those costs and widen your profit margin. This is particularly true for flat fees that remain the same, no matter of how many people attend your eLearning event. For instance, you pay the same for online ads, regardless of the size of your guest list. Thus, marketing your function reduces your costs and increases your revenue.
2. Expand Your Audience Reach
Ideally, you need to reach as many people as possible to make your eLearning event a success. Only a fraction of those who hear about your function are actually going to sign up. An eLearning event announcement gives you the power to reach a broader audience. More importantly, these people are already interested in eLearning products and services. eLearning Industry gets more than 500,000 readers each month. Your eLearning event will also be featured in the weekly email newsletter, which has over 90,000 subscribers. Lastly, it is promoted on all of the eLearning Industry's network websites.
3. Increase Your Marketing ROI
Monitoring the effectiveness of your eLearning event marketing strategy can be difficult. However, posting an eLearning event offers you the opportunity to track your Key Performance Indicators, conversion rates, and number of views. Thus, you can make the most of your eLearning marketing budget and increase your ROI. This allows you to devote additional resources to other aspects of your eLearning event, such as sign up perks to increase attendance. You are also able to see which eLearning marketing techniques are effective so that you can fine tune your approach. For example, you may discover that your social media ads aren't living up to expectations. As a result, you choose to focus on your website SEO and other online tactics.
4. Enhance Your Social Media Presence
Social media is an integral part of online eLearning event marketing. Millions of people log in to Facebook, Twitter, LinkedIn, and other social networks every day. Thus, it's already a platform they're familiar with. eLearning Industry includes free social media promotion and Google ad promotion when you create an eLearning event. This means that you can reach out to your target audience and their extensive network of followers and friends. Another way to build your social media presence is creating eLearning event hashtags, which you can include in your eLearning event announcement. Attendees can use these hashtags to discuss the eLearning event, ask questions, and even share feedback after the fact.
5. Build Your Brand Image
Without a doubt, one of the most significant benefits of posting an eLearning event is enhancing your brand image. A well-written announcement provides readers with all the information they need to make an informed decision. It also directs them to your site, where they can learn more about your company's backstory, eLearning products and services. All of this builds credibility and establishes you as an expert in your niche. eLearning events also keep loyal customers and clients in the loop by notifying them of upcoming functions. Your organization stays fresh in their minds and they can share the eLearning event link with their peers.
There are a variety of eLearning marketing techniques you can employ. However, very few offer maximum exposure for minimal investment. Even if you have no experience promoting eLearning seminars, webinars, or conferences, an eLearning event can help you increase your attendance rates.
The eLearning Industry is the largest community of eLearning professionals in the world. Check out our eLearning event Marketing Services to see how you can reach over 500,000 readers a month and over 90,000 email subscribers.
